Groundwork

Clothing and laundry · County · South Carolina

Clothing, shoe and laundry businesses in Horry County, SC

The clothing, shoe and laundry businesses in Horry County, SC, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #1,860 of 2,210 scored counties
#32 of 42 scored counties in South Carolina

Listings
570
277 chain locations (49%)
Official establishments
384
−3.3% since 2019
Household spending a year
$279.5M
On clothing, shoes and related services · $1,760 a household
Spending per listing
$490K
44% below the U.S.
Listings per 10k households
35.9
54% above the U.S.
Population, 2025
427,551
+20.9% since 2020

See the clothing, shoe and laundry businesses around any address in Horry County

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Horry County scores 30 (lower middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #1,860 of 2,210 scored counties and #32 of 42 scored counties in South Carolina. That puts it in the bottom quarter of counties.

Household spending on clothing, shoes and related services in Horry County comes to about $279.5M a year: $1,760 per household, 14% below the U.S. average. That works out to $490K per business, 44% below the U.S. figure of $880K.

There are 570 clothing, shoe and laundry businesses on map listings in Horry County as of September 2026. Chain locations make up 49% of them, against 37% across the U.S. That comes to 35.9 for every 10,000 households, 54% above the U.S. rate of 23.3.

Official counts show 384 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Horry County in 2023, down 3.3% from 2019. That is one for every 413 households, against one for every 1,008 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Horry County. Population estimates show Horry County grew 20.9% from 2020 to 2025, faster than the U.S. (+3.1%).

How Horry County compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Horry County, SC compared with South Carolina and the U.S.
MeasureHorry CountySouth CarolinaU.S.
Listings per 10k households35.923.023.3
Spending per listing$490K$801K$880K
Households per official establishment4139361,008
Official establishment growth, 2019–2023−3.3%−7.4%−12.0%
Population growth, 2020–2025+20.9%+8.5%+3.1%
Spending per household on clothing, shoes and related services$1,760$1,838$2,055
Median household income$66,880$69,324$80,734
Groundwork market score3040

Official counts and lending

Businesses

Official establishments, 2019 to 2023
397 → 384−3.3% over the period
Employees, 2023
4,367
Annual payroll, 2023
$104M
One-person businesses, 2023
279Businesses with no payroll
Map listings, September 2026
570277 chain locations
Listings at the U.S. rate for this spending
318The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Horry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Horry County

Population, 2025 estimate
427,551+20.9% since 2020
Households
158,779
Median age
47.7
Homes lived in by their owners
77%
Vehicles per household
1.8
Land area
1,133 sq. mi.
People per square mile
338
Median household income
$66,880+31.9% vs. 2015–2019, before inflation
Average household income
$87,740
Median home value
$287,700
Jobs located here
142,324
Daytime population
375,675Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Horry County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across South Carolina

Every South Carolina market ranked →

The highest-scoring counties in South Carolina for clothing, shoe and laundry businesses, numbered among those based in South Carolina, with Horry County marked.

Top counties in South Carolina

Counties in South Carolina ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dorchester County, SC866310.0$1.9M+10.1%#61 of 2,210
2Jasper County, SC84107.6$2.3M+32.2%#78 of 2,210
3Berkeley County, SC8410110.8$1.8M+18.7%#84 of 2,210
4Lancaster County, SC804210.5$1.9M+18.3%#136 of 2,210
5York County, SC7517014.9$1.4M+8.1%#248 of 2,210
6Kershaw County, SC743713.8$1.3M+11.6%#279 of 2,210
7Laurens County, SC73248.9$1.8M+6.2%#287 of 2,210
8Oconee County, SC724011.6$1.5M+6.3%#320 of 2,210
9Edgefield County, SC701313.3$1.3M+16.1%#388 of 2,210
10Saluda County, SC6956.5$2.5M+4.1%#393 of 2,210
32Horry County, SC3057035.9$490K+20.9%#1,860 of 2,210

Other business types in Horry County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in Horry County, SC?

As of September 2026, map listings count 570 clothing, shoe and laundry businesses in Horry County. 277 of them (49%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 384 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 3.3% from 2019. Another 279 one-person businesses have no payroll, by official counts.

How much do households in Horry County, SC spend on clothing, shoes and related services?

About $279.5M a year, or $1,760 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 570 clothing, shoe and laundry businesses on map listings, it comes to $490K per business. It is estimated from the incomes of the 158,779 households in Horry County and national spending patterns by income.

How does Horry County, SC compare with the U.S. for clothing, shoe and laundry businesses?

Horry County has 35.9 clothing, shoe and laundry businesses per 10,000 households, 54% above the U.S. rate of 23.3. Spending per business is $490K, 44% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, Horry County would have about 318, against 570 on map listings. There is one business with payroll in the industry for every 413 households, against one for every 1,008 across the U.S. The official count fell 3.3% from 2019 to 2023, against −12.0% for the U.S.

How fast is Horry County, SC growing?

Population estimates put Horry County at 427,551 people in 2025, up 20.9% since 2020, faster than the U.S. (+3.1%). It has 158,779 households. The median household income in Horry County is $66,880 a year, 17% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Horry County scores 30 for clothing, shoe and laundry businesses (lower middle), #1,860 of 2,210 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Horry County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Horry County

Screening a site or an acquisition in Horry County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.