Food and drink · Metro area · Virginia
Sit-down restaurants in the Roanoke, VA metro area
The sit-down restaurants in the Roanoke, VA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #296 of 387 scored metro areas
#8 of 9 scored metro areas based in Virginia
- Listings
- 691
- 232 chain locations (34%)
- Official establishments
- 258
- −6.9% since 2019
- Household spending a year
- $477.3M
- On food away from home · $3,629 a household
- Spending per listing
- $691K
- 4% above the U.S.
- Listings per 10k households
- 52.5
- 14% below the U.S.
- Population, 2025
- 316,547
- +0.4% since 2020
See the sit-down restaurants around any address in the Roanoke metro area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for sit-down restaurants in the Roanoke metro area is 36 (lower middle), #296 of 387 scored metro areas and #8 of 9 scored metro areas based in Virginia. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 691 sit-down restaurants in the Roanoke metro area. Of those, 232 are chain locations, or 34%, against 29% across the U.S. That is 52.5 per 10,000 households, 14% below the U.S. rate of 61.3.
Household spending on food away from home in the Roanoke metro area comes to about $477.3M a year: $3,629 per household, 11% below the U.S. average. Spread across 691 sit-down restaurants, that is $691K per restaurant, 4% above the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
The official count of businesses with payroll classed as full-service restaurants in the Roanoke metro area was 258 in 2023, down 6.9% from 2019. That is one for every 510 households, against one for every 500 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $2M have gone to businesses classed as full-service restaurants in the Roanoke metro area. Population estimates put the population change in the Roanoke metro area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%).
How the Roanoke metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 52.5 | 57.1 | 61.3 |
| Spending per listing | $691K | $765K | $664K |
| Households per official establishment | 510 | 470 | 500 |
| Official establishment growth, 2019–2023 | −6.9% | +2.1% | +1.5% |
| Population growth, 2020–2025 | +0.4% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,629 | $4,372 | $4,070 |
| Median household income | $68,761 | $93,170 | $80,734 |
| Groundwork market score | 36 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 258−6.9% over the period
- Employees, 2023
- 4,798
- Annual payroll, 2023
- $122.1M
- One-person businesses, 2023
- 48Businesses with no payroll
- Map listings, September 2026
- 691232 chain locations
- Listings at the U.S. rate for this spending
- 719The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $2M
SBA-backed loans to businesses classed as full-service restaurants in the Roanoke metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roanoke metro area
- Population, 2025 estimate
- 316,547+0.4% since 2020
- Households
- 131,510
- Median age
- 43.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,868 sq. mi.
- People per square mile
- 169
- Median household income
- $68,761+21.5% vs. 2015–2019, before inflation
- Average household income
- $94,709
- Median home value
- $251,400
- Jobs located here
- 158,052
- Daytime population
- 332,123Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roanoke metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for sit-down restaurants, numbered among those based in Virginia (a market based in another state is listed without a number), with the Roanoke metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 66 | 15,316 | 64.5 | $796K | +3.3% | #74 of 387 |
| 1Staunton-Stuarts Draft, VA | 59 | 241 | 46.1 | $783K | +3.2% | #117 of 387 |
| 2Richmond, VA | 58 | 3,034 | 56.9 | $733K | +5.5% | #126 of 387 |
| 3Winchester, VA-WV | 53 | 322 | 58.0 | $699K | +6.5% | #164 of 387 |
| 4Lynchburg, VA | 50 | 507 | 49.0 | $723K | +2.9% | #189 of 387 |
| Kingsport-Bristol, TN-VA | 46 | 607 | 46.4 | $712K | +2.3% | #220 of 387 |
| 5Charlottesville, VA | 45 | 596 | 65.9 | $662K | +3.1% | #230 of 387 |
| 6Blacksburg-Christiansburg-Radford, VA | 40 | 354 | 50.4 | $712K | −0.1% | #273 of 387 |
| 7Virginia Beach-Chesapeake-Norfolk, VA-NC | 40 | 4,149 | 58.7 | $684K | +0.9% | #274 of 387 |
| 8Roanoke, VA | 36 | 691 | 52.5 | $691K | +0.4% | #296 of 387 |
Other business types in the Roanoke metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes50
- Sit-down restaurants36
- Fast food and sandwich shops45
- Pizza41
- Coffee shops and cafes63
- Bakeries and dessert shops59
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Roanoke, VA metro area?
There are 691 sit-down restaurants on map listings in the Roanoke metro area as of September 2026. 232 of them (34%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 258 businesses with payroll classed as full-service restaurants in 2023, down 6.9% from 2019. Official counts also show 48 one-person businesses without payroll.
How much do households in the Roanoke, VA metro area spend on food away from home?
About $477.3M a year, or $3,629 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 691 sit-down restaurants on map listings, it comes to $691K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 131,510 households in the Roanoke metro area and national spending patterns by income.
How does the Roanoke, VA metro area compare with the U.S. for sit-down restaurants?
The Roanoke metro area has 52.5 sit-down restaurants per 10,000 households, 14% below the U.S. rate of 61.3. Spending per restaurant is $691K, 4% above the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Roanoke metro area would have about 719, against 691 on map listings. There is one business with payroll in the industry for every 510 households, against one for every 500 across the U.S. The official count fell 6.9% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Roanoke, VA metro area growing?
Population estimates put the Roanoke metro area at 316,547 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 131,510 households. The median household income in the Roanoke metro area is $68,761 a year, 15% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roanoke metro area scores 36 for sit-down restaurants (lower middle), #296 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roanoke metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Roanoke metro area
Screening a site or an acquisition in the Roanoke metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.