Groceries and convenience · County · Virginia
Convenience stores in New Kent County, VA
The convenience stores in New Kent County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #256 of 2,261 scored counties
#11 of 113 scored counties in Virginia
- Listings
- 8
- 5 chain locations (63%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $64.6M
- On groceries · $6,975 a household
- Spending per listing
- $8.1M
- 3% above the U.S.
- Listings per 10k households
- 8.6
- 8% above the U.S.
- Population, 2025
- 28,022
- +21.2% since 2020
See the convenience stores around any address in New Kent County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 8 convenience stores in New Kent County. Chain locations make up 63% of them, against 60% across the U.S. That is 8.6 per 10,000 households, 8% above the U.S. rate of 8.0.
Households in New Kent County spend about $64.6M a year on groceries, or $6,975 per household, 10% above the U.S. average. That is about $8.1M of household spending for each store on map listings, 3% above the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as convenience stores in New Kent County in 2023. That is one for every 3,088 households, against one for every 3,493 across the U.S.
Between 2020 and 2025, the population of New Kent County grew 21.2%, faster than the U.S. (+3.1%). For convenience stores, New Kent County has a Groundwork market score of 77 (high): #256 of 2,261 scored counties and #11 of 113 scored counties in Virginia. That puts it in the top quarter of counties.
How New Kent County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Kent County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.6 | 9.4 | 8.0 |
| Spending per listing | $8.1M | $6.9M | $7.9M |
| Households per official establishment | 3,088 | 2,341 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +19.9% | +22.0% |
| Population growth, 2020–2025 | +21.2% | +2.8% | +3.1% |
| Spending per household on groceries | $6,975 | $6,537 | $6,319 |
| Median household income | $123,314 | $93,170 | $80,734 |
| Groundwork market score | 77 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 47
- Annual payroll, 2023
- $931K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 85 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in New Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Kent County
- Population, 2025 estimate
- 28,022+21.2% since 2020
- Households
- 9,263
- Median age
- 42.9
- Homes lived in by their owners
- 93%
- Vehicles per household
- 2.6
- Land area
- 210 sq. mi.
- People per square mile
- 120
- Median household income
- $123,314+40.3% vs. 2015–2019, before inflation
- Average household income
- $139,439
- Median home value
- $393,600
- Jobs located here
- 5,543
- Daytime population
- 19,201Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for convenience stores, numbered among those based in Virginia, with New Kent County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Powhatan County, VA | 91 | 7 | 6.2 | $11.1M | +7.0% | #29 of 2,261 |
| 2Loudoun County, VA | 89 | 88 | 6.2 | $13M | +6.4% | #43 of 2,261 |
| 3Arlington County, VA | 82 | 52 | 4.6 | $16M | +2.1% | #126 of 2,261 |
| 4Fairfax County, VA | 81 | 170 | 4.1 | $18.5M | +1.7% | #136 of 2,261 |
| 5King George County, VA | 81 | 10 | 9.9 | $7M | +10.5% | #156 of 2,261 |
| 6James City County, VA | 80 | 24 | 7.5 | $9.1M | +6.2% | #172 of 2,261 |
| 7Stafford County, VA | 80 | 51 | 9.7 | $7.6M | +8.3% | #175 of 2,261 |
| 8Orange County, VA | 79 | 9 | 6.1 | $10.7M | +10.1% | #190 of 2,261 |
| 9Greene County, VA | 79 | 7 | 8.7 | $7.4M | +6.6% | #203 of 2,261 |
| 10Prince William County, VA | 77 | 101 | 6.4 | $11.4M | +4.2% | #244 of 2,261 |
| 11New Kent County, VA | 77 | 8 | 8.6 | $8.1M | +21.2% | #256 of 2,261 |
Other business types in New Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores80
- Grocery stores84
- Convenience stores77
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in New Kent County, VA?
New Kent County has 8 convenience stores on map listings as of September 2026. 5 of them (63%) are chain locations. The listings count convenience stores without fuel. Official counts show 3 businesses with payroll classed as convenience stores in 2023.
How much do households in New Kent County, VA spend on groceries?
About $64.6M a year, or $6,975 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 8 convenience stores on map listings, it comes to $8.1M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 9,263 households in New Kent County and national spending patterns by income.
How does New Kent County, VA compare with the U.S. for convenience stores?
New Kent County has 8.6 convenience stores per 10,000 households, 8% above the U.S. rate of 8.0. Spending per store is $8.1M, 3% above the U.S. figure of $7.9M. The count on map listings matches the U.S. ratio of convenience stores to household spending. There is one business with payroll in the industry for every 3,088 households, against one for every 3,493 across the U.S.
How fast is New Kent County, VA growing?
Population estimates put New Kent County at 28,022 people in 2025, up 21.2% since 2020, faster than the U.S. (+3.1%). It has 9,263 households. Median household income in New Kent County is $123,314, 53% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Kent County scores 77 for convenience stores (high), #256 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Kent County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in New Kent County
Screening a site or an acquisition in New Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.