Pets · County · Virginia
Pet businesses in New Kent County, VA
How New Kent County, VA compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #51 of 2,200 scored counties
#4 of 100 scored counties in Virginia
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $10.8M
- On pets · $1,164 a household
- Spending per listing
- $1.1M
- 23% above the U.S.
- Listings per 10k households
- 10.8
- 4% above the U.S.
- Population, 2025
- 28,022
- +21.2% since 2020
See the pet businesses around any address in New Kent County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Kent County scores 82 (high) on the Groundwork market score for pet businesses, ranking #51 of 2,200 scored counties and #4 of 100 scored counties in Virginia. That puts it in the top 10% of counties for pet businesses.
Households in New Kent County spend about $10.8M a year on pets, or $1,164 per household, 28% above the U.S. average. That is about $1.1M of household spending for each business on map listings, 23% above the U.S. figure of $878K.
There are 10 pet businesses on map listings in New Kent County as of September 2026. 2 of them (20%) are chain locations, against 17% across the U.S. That comes to 10.8 for every 10,000 households, 4% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in New Kent County was 5 in 2023. That is one for every 1,853 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $5M has gone to businesses classed as pet care, veterinarians and pet stores in New Kent County. Between 2020 and 2025, the population of New Kent County grew 21.2%, faster than the U.S. (+3.1%).
How New Kent County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Kent County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 10.0 | 10.4 |
| Spending per listing | $1.1M | $1.1M | $878K |
| Households per official establishment | 1,853 | 1,686 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +10.6% | +11.4% |
| Population growth, 2020–2025 | +21.2% | +2.8% | +3.1% |
| Spending per household on pets | $1,164 | $1,056 | $909 |
| Median household income | $123,314 | $93,170 | $80,734 |
| Groundwork market score | 82 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5
- Employees, 2023
- 39
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $5M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in New Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Kent County
- Population, 2025 estimate
- 28,022+21.2% since 2020
- Households
- 9,263
- Median age
- 42.9
- Homes lived in by their owners
- 93%
- Vehicles per household
- 2.6
- Land area
- 210 sq. mi.
- People per square mile
- 120
- Median household income
- $123,314+40.3% vs. 2015–2019, before inflation
- Average household income
- $139,439
- Median home value
- $393,600
- Jobs located here
- 5,543
- Daytime population
- 19,201Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pet businesses, numbered among those based in Virginia, with New Kent County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Arlington County, VA | 85 | 68 | 6.1 | $2.2M | +2.1% | #22 of 2,200 |
| 2Richmond city, VA | 84 | 59 | 5.7 | $1.5M | +4.6% | #37 of 2,200 |
| 3Prince George County, VA | 83 | 7 | 5.4 | $1.8M | +2.0% | #41 of 2,200 |
| 4New Kent County, VA | 82 | 10 | 10.8 | $1.1M | +21.2% | #51 of 2,200 |
| 5Chesterfield County, VA | 81 | 123 | 8.8 | $1.2M | +8.7% | #56 of 2,200 |
| 6Prince William County, VA | 80 | 135 | 8.6 | $1.5M | +4.2% | #66 of 2,200 |
| 7Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,200 |
| 8Suffolk city, VA | 80 | 37 | 9.8 | $1M | +10.4% | #73 of 2,200 |
| 9Spotsylvania County, VA | 78 | 55 | 10.5 | $1.1M | +10.5% | #108 of 2,200 |
| 10Warren County, VA | 78 | 17 | 11.1 | $876K | +4.8% | #112 of 2,200 |
Other business types in New Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses82
- Veterinarians
- Pet grooming and boarding73
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in New Kent County, VA?
As of September 2026, map listings count 10 pet businesses in New Kent County. 2 of them (20%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 20 one-person businesses have no payroll, by official counts.
How much do households in New Kent County, VA spend on pets?
About $10.8M a year, or $1,164 per household. That is 28% above the U.S. average (an index of 128, where 100 is the U.S. average). Spread across the 10 pet businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 9,263 households in New Kent County and national spending patterns by income.
How does New Kent County, VA compare with the U.S. for pet businesses?
New Kent County has 10.8 pet businesses per 10,000 households, 4% above the U.S. rate of 10.4. Spending per business is $1.1M, 23% above the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, New Kent County would have about 12, against 10 on map listings. There is one business with payroll in the industry for every 1,853 households, against one for every 1,852 across the U.S.
How fast is New Kent County, VA growing?
Population estimates put New Kent County at 28,022 people in 2025, up 21.2% since 2020, faster than the U.S. (+3.1%). It has 9,263 households. Median household income in New Kent County is $123,314, 53% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Kent County scores 82 for pet businesses (high), #51 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Kent County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in New Kent County
Screening a site or an acquisition in New Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.