Groceries and convenience · County · Virginia
Grocery and convenience stores in New Kent County, VA
Competitor counts, household spending and official business counts for grocery and convenience stores in New Kent County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #186 of 2,402 scored counties
#12 of 115 scored counties in Virginia
- Listings
- 17
- 9 chain locations (53%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $64.6M
- On groceries · $6,975 a household
- Spending per listing
- $3.8M
- 12% above the U.S.
- Listings per 10k households
- 18.4
- 2% below the U.S.
- Population, 2025
- 28,022
- +21.2% since 2020
See the grocery and convenience stores around any address in New Kent County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For grocery and convenience stores, New Kent County has a Groundwork market score of 80 (high): #186 of 2,402 scored counties and #12 of 115 scored counties in Virginia. That puts it in the top 10% of counties for grocery and convenience stores.
Map listings as of September 2026 show 17 grocery and convenience stores in New Kent County. 9 of them (53%) are chain locations, against 42% across the U.S. Per 10,000 households, that is 18.4, 2% below the U.S. rate of 18.7.
Households in New Kent County spend about $64.6M a year on groceries, or $6,975 per household, 10% above the U.S. average. That works out to $3.8M per store, 12% above the U.S. figure of $3.4M.
In 2023, official counts showed 6 businesses with payroll in New Kent County classed as grocery and convenience stores. That is one for every 1,544 households, against one for every 1,293 across the U.S. Between 2020 and 2025, the population of New Kent County grew 21.2%, faster than the U.S. (+3.1%).
How New Kent County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Kent County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.4 | 19.1 | 18.7 |
| Spending per listing | $3.8M | $3.4M | $3.4M |
| Households per official establishment | 1,544 | 1,152 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +7.3% | +7.2% |
| Population growth, 2020–2025 | +21.2% | +2.8% | +3.1% |
| Spending per household on groceries | $6,975 | $6,537 | $6,319 |
| Median household income | $123,314 | $93,170 | $80,734 |
| Groundwork market score | 80 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 6
- Employees, 2023
- 275
- Annual payroll, 2023
- $7.1M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 179 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in New Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Kent County
- Population, 2025 estimate
- 28,022+21.2% since 2020
- Households
- 9,263
- Median age
- 42.9
- Homes lived in by their owners
- 93%
- Vehicles per household
- 2.6
- Land area
- 210 sq. mi.
- People per square mile
- 120
- Median household income
- $123,314+40.3% vs. 2015–2019, before inflation
- Average household income
- $139,439
- Median home value
- $393,600
- Jobs located here
- 5,543
- Daytime population
- 19,201Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for grocery and convenience stores, numbered among those based in Virginia, with New Kent County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Powhatan County, VA | 95 | 13 | 11.5 | $6M | +7.0% | #11 of 2,402 |
| 2King George County, VA | 94 | 15 | 14.8 | $4.7M | +10.5% | #20 of 2,402 |
| 3Fluvanna County, VA | 93 | 10 | 9.7 | $6.7M | +6.2% | #21 of 2,402 |
| 4Orange County, VA | 87 | 20 | 13.5 | $4.8M | +10.1% | #76 of 2,402 |
| 5Stafford County, VA | 87 | 89 | 17.0 | $4.4M | +8.3% | #80 of 2,402 |
| 6Loudoun County, VA | 85 | 217 | 15.2 | $5.3M | +6.4% | #98 of 2,402 |
| 7Goochland County, VA | 84 | 15 | 14.5 | $4.9M | +17.4% | #112 of 2,402 |
| 8James City County, VA | 83 | 51 | 15.9 | $4.3M | +6.2% | #129 of 2,402 |
| 9York County, VA | 82 | 35 | 13.0 | $5.3M | +1.6% | #143 of 2,402 |
| 10Louisa County, VA | 81 | 27 | 17.4 | $3.6M | +13.6% | #171 of 2,402 |
| 12New Kent County, VA | 80 | 17 | 18.4 | $3.8M | +21.2% | #186 of 2,402 |
Other business types in New Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores80
- Grocery stores84
- Convenience stores77
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in New Kent County, VA?
There are 17 grocery and convenience stores on map listings in New Kent County as of September 2026. 9 of them (53%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 6 businesses with payroll classed as grocery and convenience stores in 2023. Official counts list 3 one-person businesses without payroll.
How much do households in New Kent County, VA spend on groceries?
About $64.6M a year, or $6,975 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 17 grocery and convenience stores on map listings, it comes to $3.8M per store. It is estimated from the incomes of the 9,263 households in New Kent County and national spending patterns by income.
How does New Kent County, VA compare with the U.S. for grocery and convenience stores?
New Kent County has 18.4 grocery and convenience stores per 10,000 households, 2% below the U.S. rate of 18.7. Spending per store is $3.8M, 12% above the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, New Kent County would have about 19, against 17 on map listings. There is one business with payroll in the industry for every 1,544 households, against one for every 1,293 across the U.S.
How fast is New Kent County, VA growing?
Population estimates put New Kent County at 28,022 people in 2025, up 21.2% since 2020, faster than the U.S. (+3.1%). It has 9,263 households. Median household income in New Kent County is $123,314, 53% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Kent County scores 80 for grocery and convenience stores (high), #186 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Kent County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in New Kent County
Screening a site or an acquisition in New Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.