Groceries and convenience · Small-town market · Oregon
Grocery and convenience stores in the Astoria, OR area
How the Astoria, OR area compares with other small-town markets and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #430 of 538 scored small-town markets
#4 of 12 scored small-town markets based in Oregon
- Listings
- 48
- 9 chain locations (19%)
- Official establishments
- 27
- +22.7% since 2019
- Household spending a year
- $105.2M
- On groceries · $5,851 a household
- Spending per listing
- $2.2M
- 35% below the U.S.
- Listings per 10k households
- 26.7
- 43% above the U.S.
- Population, 2025
- 40,926
- −0.6% since 2020
See the grocery and convenience stores around any address in the Astoria area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for grocery and convenience stores in the Astoria area is 33 (lower middle), #430 of 538 scored small-town markets and #4 of 12 scored small-town markets based in Oregon. That puts it in the bottom quarter of small-town markets.
Households in the Astoria area spend about $105.2M a year on groceries, or $5,851 per household, 7% below the U.S. average. Spread across 48 grocery and convenience stores, that is $2.2M per store, 35% below the U.S. figure of $3.4M.
The Astoria area has 48 grocery and convenience stores on map listings as of September 2026. Chain locations make up 19% of them, against 42% across the U.S. That is 26.7 per 10,000 households, 43% above the U.S. rate of 18.7.
In 2023, official counts showed 27 businesses with payroll in the Astoria area classed as grocery and convenience stores, up 22.7% from 2019. That is one for every 666 households, against one for every 1,293 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.7M have gone to businesses classed as grocery and convenience stores in the Astoria area. Population estimates show the Astoria area declined 0.6% from 2020 to 2025, against +3.1% for the U.S.
How the Astoria area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Astoria area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.7 | 19.6 | 18.7 |
| Spending per listing | $2.2M | $3.1M | $3.4M |
| Households per official establishment | 666 | 994 | 1,293 |
| Official establishment growth, 2019–2023 | +22.7% | +6.4% | +7.2% |
| Population growth, 2020–2025 | −0.6% | +0.7% | +3.1% |
| Spending per household on groceries | $5,851 | $6,152 | $6,319 |
| Median household income | $71,822 | $83,011 | $80,734 |
| Groundwork market score | 33 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27+22.7% over the period
- Employees, 2023
- 505
- Annual payroll, 2023
- $15.2M
- One-person businesses, 2023
- 4Businesses with no payroll
- Map listings, September 2026
- 489 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.7M
SBA-backed loans to businesses classed as grocery and convenience stores in the Astoria area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Astoria area
- Population, 2025 estimate
- 40,926−0.6% since 2020
- Households
- 17,984
- Median age
- 45.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 828 sq. mi.
- People per square mile
- 50
- Median household income
- $71,822+30.9% vs. 2015–2019, before inflation
- Average household income
- $97,117
- Median home value
- $468,300
- Jobs located here
- 17,288
- Daytime population
- 38,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Astoria area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for grocery and convenience stores, numbered among those based in Oregon, with the Astoria area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1The Dalles, OR | 42 | 21 | 19.9 | $2.8M | −1.1% | #363 of 538 |
| 2Hermiston-Pendleton, OR | 37 | 92 | 27.9 | $2.1M | +1.8% | #406 of 538 |
| 3Roseburg, OR | 34 | 109 | 22.9 | $2.4M | +0.6% | #421 of 538 |
| 4Astoria, OR | 33 | 48 | 26.7 | $2.2M | −0.6% | #430 of 538 |
| 5Newport, OR | 32 | 59 | 25.5 | $2.2M | +0.3% | #440 of 538 |
| 6Hood River, OR | 30 | 33 | 36.9 | $1.7M | −0.7% | #455 of 538 |
| 7Ontario, OR-ID | 30 | 72 | 36.0 | $1.5M | +5.0% | #457 of 538 |
| 8La Grande, OR | 27 | 29 | 26.6 | $2.1M | −1.0% | #467 of 538 |
| 9Klamath Falls, OR | 27 | 76 | 26.2 | $2.1M | +0.9% | #468 of 538 |
| 10Brookings, OR | 26 | 27 | 24.2 | $2.3M | −3.8% | #469 of 538 |
Other business types in the Astoria area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores33
- Grocery stores33
- Convenience stores43
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Astoria, OR area?
Map listings as of September 2026 show 48 grocery and convenience stores in the Astoria area. 9 of them (19%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 27 businesses with payroll classed as grocery and convenience stores in 2023, up 22.7% from 2019. Another 4 one-person businesses have no payroll, by official counts.
How much do households in the Astoria, OR area spend on groceries?
About $105.2M a year, or $5,851 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 48 grocery and convenience stores on map listings, it comes to $2.2M per store. It is estimated from the incomes of the 17,984 households in the Astoria area and national spending patterns by income.
How does the Astoria, OR area compare with the U.S. for grocery and convenience stores?
The Astoria area has 26.7 grocery and convenience stores per 10,000 households, 43% above the U.S. rate of 18.7. Spending per store is $2.2M, 35% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Astoria area would have about 31, against 48 on map listings. There is one business with payroll in the industry for every 666 households, against one for every 1,293 across the U.S. The official count rose 22.7% from 2019 to 2023, against +7.2% for the U.S.
How fast is the Astoria, OR area growing?
Population estimates put the Astoria area at 40,926 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 17,984 households. The median household income in the Astoria area is $71,822 a year, 11% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Astoria area scores 33 for grocery and convenience stores (lower middle), #430 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Astoria area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Astoria area
Screening a site or an acquisition in the Astoria area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.