Groceries and convenience · Small-town market · Oregon
Grocery stores in the Astoria, OR area
Competitor counts, household spending and official business counts for grocery stores in the Astoria, OR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #408 of 506 scored small-town markets
#5 of 12 scored small-town markets based in Oregon
- Listings
- 17
- 6 chain locations (35%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $105.2M
- On groceries · $5,851 a household
- Spending per listing
- $6.2M
- 33% below the U.S.
- Listings per 10k households
- 9.5
- 40% above the U.S.
- Population, 2025
- 40,926
- −0.6% since 2020
See the grocery stores around any address in the Astoria area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for grocery stores in the Astoria area is 33 (lower middle), #408 of 506 scored small-town markets and #5 of 12 scored small-town markets based in Oregon. That puts it in the bottom quarter of small-town markets.
At $5,851 per household (7% below the U.S. average), households in the Astoria area spend about $105.2M a year on groceries. That is about $6.2M of household spending for each store on map listings, 33% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
The Astoria area has 17 grocery stores on map listings as of September 2026. Chain locations make up 35% of them, against 37% across the U.S. That is 9.5 per 10,000 households, 40% above the U.S. rate of 6.8.
Official counts show 11 businesses with payroll classed as supermarkets and grocery stores in the Astoria area in 2023. That is one for every 1,635 households, against one for every 2,053 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as supermarkets and grocery stores in the Astoria area. Between 2020 and 2025, the population of the Astoria area declined 0.6%, against +3.1% for the U.S.
How the Astoria area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Astoria area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.5 | 6.9 | 6.8 |
| Spending per listing | $6.2M | $8.9M | $9.3M |
| Households per official establishment | 1,635 | 2,282 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +1.6% | 0.0% |
| Population growth, 2020–2025 | −0.6% | +0.7% | +3.1% |
| Spending per household on groceries | $5,851 | $6,152 | $6,319 |
| Median household income | $71,822 | $83,011 | $80,734 |
| Groundwork market score | 33 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 399
- Annual payroll, 2023
- $12.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 176 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Astoria area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Astoria area
- Population, 2025 estimate
- 40,926−0.6% since 2020
- Households
- 17,984
- Median age
- 45.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 828 sq. mi.
- People per square mile
- 50
- Median household income
- $71,822+30.9% vs. 2015–2019, before inflation
- Average household income
- $97,117
- Median home value
- $468,300
- Jobs located here
- 17,288
- Daytime population
- 38,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Astoria area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for grocery stores, numbered among those based in Oregon, with the Astoria area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 50 | 24 | 7.3 | $7.9M | +1.8% | #268 of 506 |
| 2The Dalles, OR | 47 | 5 | 4.7 | $11.9M | −1.1% | #289 of 506 |
| 3Klamath Falls, OR | 35 | 22 | 7.6 | $7.2M | +0.9% | #390 of 506 |
| 4Roseburg, OR | 34 | 41 | 8.6 | $6.5M | +0.6% | #402 of 506 |
| 5Astoria, OR | 33 | 17 | 9.5 | $6.2M | −0.6% | #408 of 506 |
| 6Ontario, OR-ID | 31 | 21 | 10.5 | $5.3M | +5.0% | #420 of 506 |
| 7Hood River, OR | 30 | 11 | 12.3 | $5.2M | −0.7% | #426 of 506 |
| 8Brookings, OR | 23 | 9 | 8.1 | $7M | −3.8% | #457 of 506 |
| 9La Grande, OR | 22 | 12 | 11.0 | $5.1M | −1.0% | #461 of 506 |
| 10Coos Bay-North Bend, OR | 21 | 32 | 11.1 | $5M | −1.5% | #469 of 506 |
Other business types in the Astoria area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores33
- Grocery stores33
- Convenience stores43
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Astoria, OR area?
Map listings as of September 2026 show 17 grocery stores in the Astoria area. 6 of them (35%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 11 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in the Astoria, OR area spend on groceries?
About $105.2M a year, or $5,851 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 17 grocery stores on map listings, it comes to $6.2M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 17,984 households in the Astoria area and national spending patterns by income.
How does the Astoria, OR area compare with the U.S. for grocery stores?
The Astoria area has 9.5 grocery stores per 10,000 households, 40% above the U.S. rate of 6.8. Spending per store is $6.2M, 33% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, the Astoria area would have about 11, against 17 on map listings. There is one business with payroll in the industry for every 1,635 households, against one for every 2,053 across the U.S.
How fast is the Astoria, OR area growing?
Population estimates put the Astoria area at 40,926 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 17,984 households. The median household income in the Astoria area is $71,822 a year, 11% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Astoria area scores 33 for grocery stores (lower middle), #408 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Astoria area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Astoria area
Screening a site or an acquisition in the Astoria area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.