Clothing and laundry · Small-town market · Oregon
Clothing and shoe stores in the Astoria, OR area
The clothing and shoe stores in the Astoria, OR area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #517 of 536 scored small-town markets
#12 of 12 scored small-town markets based in Oregon
- Listings
- 60
- 23 chain locations (38%)
- Official establishments
- 39
- 0.0% since 2019
- Household spending a year
- $30.7M
- On clothing, shoes and related services · $1,708 a household
- Spending per listing
- $512K
- 60% below the U.S.
- Listings per 10k households
- 33.4
- 2.1 times the U.S.
- Population, 2025
- 40,926
- −0.6% since 2020
See the clothing and shoe stores around any address in the Astoria area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, the Astoria area has a Groundwork market score of 17 (low): #517 of 536 scored small-town markets and #12 of 12 scored small-town markets based in Oregon. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 60 clothing and shoe stores in the Astoria area. Chain locations make up 38% of them, against 44% across the U.S. That comes to 33.4 for every 10,000 households, 2.1 times the U.S. rate of 16.2.
At $1,708 per household (17% below the U.S. average), households in the Astoria area spend about $30.7M a year on clothing, shoes and related services. Spread across 60 clothing and shoe stores, that is $512K per store, 60% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
In 2023, official counts showed 39 businesses with payroll in the Astoria area classed as clothing and shoe stores, unchanged from 2019. That is one for every 461 households, against one for every 1,273 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $40K have gone to businesses classed as clothing and shoe stores in the Astoria area. Population estimates put the population change in the Astoria area from 2020 to 2025 at −0.6%, against +3.1% for the U.S.
How the Astoria area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Astoria area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.4 | 13.0 | 16.2 |
| Spending per listing | $512K | $1.4M | $1.3M |
| Households per official establishment | 461 | 1,600 | 1,273 |
| Official establishment growth, 2019–2023 | 0.0% | −15.1% | −12.2% |
| Population growth, 2020–2025 | −0.6% | +0.7% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,708 | $1,858 | $2,055 |
| Median household income | $71,822 | $83,011 | $80,734 |
| Groundwork market score | 17 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 390.0% over the period
- Employees, 2023
- 326
- Annual payroll, 2023
- $7.9M
- One-person businesses, 2023
- 26Businesses with no payroll
- Map listings, September 2026
- 6023 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $40K
SBA-backed loans to businesses classed as clothing and shoe stores in the Astoria area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Astoria area
- Population, 2025 estimate
- 40,926−0.6% since 2020
- Households
- 17,984
- Median age
- 45.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 828 sq. mi.
- People per square mile
- 50
- Median household income
- $71,822+30.9% vs. 2015–2019, before inflation
- Average household income
- $97,117
- Median home value
- $468,300
- Jobs located here
- 17,288
- Daytime population
- 38,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Astoria area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for clothing and shoe stores, numbered among those based in Oregon, with the Astoria area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roseburg, OR | 65 | 32 | 6.7 | $2.3M | +0.6% | #135 of 536 |
| 2Coos Bay-North Bend, OR | 58 | 19 | 6.6 | $2.4M | −1.5% | #197 of 536 |
| 3Klamath Falls, OR | 58 | 32 | 11.0 | $1.4M | +0.9% | #201 of 536 |
| 4Ontario, OR-ID | 58 | 24 | 12.0 | $1.3M | +5.0% | #202 of 536 |
| 5Hermiston-Pendleton, OR | 56 | 37 | 11.2 | $1.5M | +1.8% | #220 of 536 |
| 6Baker City, OR | 47 | 6 | 8.2 | $1.9M | −0.4% | #298 of 536 |
| 7Brookings, OR | 43 | 10 | 9.0 | $1.8M | −3.8% | #327 of 536 |
| 8The Dalles, OR | 39 | 15 | 14.2 | $1.1M | −1.1% | #365 of 536 |
| 9La Grande, OR | 36 | 15 | 13.8 | $1.2M | −1.0% | #390 of 536 |
| 10Hood River, OR | 36 | 20 | 22.4 | $893K | −0.7% | #395 of 536 |
| 12Astoria, OR | 17 | 60 | 33.4 | $512K | −0.6% | #517 of 536 |
Other business types in the Astoria area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry17
- Clothing and shoe stores17
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Astoria, OR area?
There are 60 clothing and shoe stores on map listings in the Astoria area as of September 2026. 23 of them (38%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 39 businesses with payroll classed as clothing and shoe stores in 2023, unchanged from 2019. Official counts list 26 one-person businesses without payroll.
How much do households in the Astoria, OR area spend on clothing, shoes and related services?
About $30.7M a year, or $1,708 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 60 clothing and shoe stores on map listings, it comes to $512K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 17,984 households in the Astoria area and national spending patterns by income.
How does the Astoria, OR area compare with the U.S. for clothing and shoe stores?
The Astoria area has 33.4 clothing and shoe stores per 10,000 households, 2.1 times the U.S. rate of 16.2. Spending per store is $512K, 60% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Astoria area would have about 24, against 60 on map listings. There is one business with payroll in the industry for every 461 households, against one for every 1,273 across the U.S. The official count held level from 2019 to 2023, against −12.2% for the U.S.
How fast is the Astoria, OR area growing?
Population estimates put the Astoria area at 40,926 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 17,984 households. The median household income in the Astoria area is $71,822 a year, 11% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Astoria area scores 17 for clothing and shoe stores (low), #517 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Astoria area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Astoria area
Screening a site or an acquisition in the Astoria area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.