Child care · Small-town market · Oregon
Child care centers and preschools in the Astoria, OR area
Competitor counts, household spending and official business counts for child care centers and preschools in the Astoria, OR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #44 of 454 scored small-town markets
#2 of 12 scored small-town markets based in Oregon
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $10.7M
- On child care and other personal services · $596 a household
- Spending per listing
- $1.3M
- 34% above the U.S.
- Listings per 10k households
- 4.4
- 24% below the U.S.
- Population, 2025
- 40,926
- −0.6% since 2020
See the child care centers and preschools around any address in the Astoria area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for child care centers and preschools in the Astoria area is 75 (high), #44 of 454 scored small-town markets and #2 of 12 scored small-town markets based in Oregon. That puts it in the top 10% of small-town markets for child care centers and preschools.
Map listings as of September 2026 show 8 child care centers and preschools in the Astoria area. One of them (13%) is a chain location, against 12% across the U.S. Per 10,000 households, that is 4.4, 24% below the U.S. rate of 5.8.
Households in the Astoria area spend about $10.7M a year on child care and other personal services, or $596 per household, 3% above the U.S. average. Spread across 8 child care centers and preschools, that is $1.3M per center, 34% above the U.S. figure of $1M.
In 2023, official counts showed 7 businesses with payroll in the Astoria area classed as child care services. That is one for every 2,569 households, against one for every 1,573 across the U.S. Population estimates show the Astoria area declined 0.6% from 2020 to 2025, against +3.1% for the U.S.
How the Astoria area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Astoria area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.4 | 6.8 | 5.8 |
| Spending per listing | $1.3M | $1M | $1M |
| Households per official establishment | 2,569 | 1,133 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +12.4% | +5.7% |
| Population growth, 2020–2025 | −0.6% | +0.7% | +3.1% |
| Spending per household on child care and other personal services | $596 | $712 | $581 |
| Median household income | $71,822 | $83,011 | $80,734 |
| Groundwork market score | 75 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 53
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 33Businesses with no payroll
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as child care services in the Astoria area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Astoria area
- Population, 2025 estimate
- 40,926−0.6% since 2020
- Households
- 17,984
- Median age
- 45.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 828 sq. mi.
- People per square mile
- 50
- Median household income
- $71,822+30.9% vs. 2015–2019, before inflation
- Average household income
- $97,117
- Median home value
- $468,300
- Jobs located here
- 17,288
- Daytime population
- 38,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Astoria area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for child care centers and preschools, numbered among those based in Oregon, with the Astoria area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roseburg, OR | 80 | 13 | 2.7 | $1.9M | +0.6% | #17 of 454 |
| 2Astoria, OR | 75 | 8 | 4.4 | $1.3M | −0.6% | #44 of 454 |
| 3Hermiston-Pendleton, OR | 71 | 15 | 4.5 | $1.2M | +1.8% | #66 of 454 |
| 4Coos Bay-North Bend, OR | 68 | 12 | 4.2 | $1.3M | −1.5% | #84 of 454 |
| 5Brookings, OR | 61 | 5 | 4.5 | $1.2M | −3.8% | #135 of 454 |
| 6Newport, OR | 60 | 14 | 6.1 | $864K | +0.3% | #149 of 454 |
| 7Klamath Falls, OR | 59 | 17 | 5.9 | $860K | +0.9% | #158 of 454 |
| 8Baker City, OR | 57 | 5 | 6.8 | $717K | −0.4% | #174 of 454 |
| 9La Grande, OR | 47 | 16 | 14.7 | $372K | −1.0% | #263 of 454 |
| 10Ontario, OR-ID | 43 | 21 | 10.5 | $462K | +5.0% | #298 of 454 |
Other business types in the Astoria area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools75
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Astoria, OR area?
There are 8 child care centers and preschools on map listings in the Astoria area as of September 2026. One of them (13%) is a chain location. The listings count day care centers and preschools. Official counts show 7 businesses with payroll classed as child care services in 2023. Official counts list 33 one-person businesses without payroll.
How much do households in the Astoria, OR area spend on child care and other personal services?
About $10.7M a year, or $596 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 8 child care centers and preschools on map listings, it comes to $1.3M per center. It is estimated from the incomes of the 17,984 households in the Astoria area and national spending patterns by income.
How does the Astoria, OR area compare with the U.S. for child care centers and preschools?
The Astoria area has 4.4 child care centers and preschools per 10,000 households, 24% below the U.S. rate of 5.8. Spending per center is $1.3M, 34% above the U.S. figure of $1M. At the national ratio of child care centers and preschools to household spending, the Astoria area would have about 11, against 8 on map listings. There is one business with payroll in the industry for every 2,569 households, against one for every 1,573 across the U.S.
How fast is the Astoria, OR area growing?
Population estimates put the Astoria area at 40,926 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 17,984 households. The median household income in the Astoria area is $71,822 a year, 11% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Astoria area scores 75 for child care centers and preschools (high), #44 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Astoria area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Astoria area
Screening a site or an acquisition in the Astoria area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.