Real estate · County · Montana
Real estate businesses in Missoula County, MT
How Missoula County, MT compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,695 of 2,229 scored counties
#12 of 17 scored counties in Montana
- Listings
- 246
- 16 chain locations (7%)
- Official establishments
- 198
- +9.4% since 2019
- Household spending a year
- $926.6M
- On rent and homeowner costs · $17,589 a household
- Housing spending per listing (U.S. = 100)
- 87
- 13% below the U.S.
- Listings per 10k households
- 46.7
- 21% above the U.S.
- Population, 2025
- 123,513
- +4.4% since 2020
See the real estate businesses around any address in Missoula County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate businesses, Missoula County has a Groundwork market score of 39 (lower middle): #1,695 of 2,229 scored counties and #12 of 17 scored counties in Montana. That puts it in the bottom quarter of counties.
Households in Missoula County spend about $926.6M a year on rent and homeowner costs, or $17,589 per household, 6% above the U.S. average. Housing spending per office is 13% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
Missoula County has 246 real estate businesses on map listings as of September 2026. Of those, 16 are chain locations, or 7%, against 6% across the U.S. That comes to 46.7 for every 10,000 households, 21% above the U.S. rate of 38.5.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Missoula County was 198 in 2023, up 9.4% from 2019. That is one for every 266 households, against one for every 414 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Missoula County. Population estimates show Missoula County grew 4.4% from 2020 to 2025, faster than the U.S. (+3.1%).
How Missoula County compares
The same measures for Montana and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Missoula County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.7 | 46.9 | 38.5 |
| Housing spending per listing (U.S. = 100) | 87 | 85 | 100 |
| Households per official establishment | 266 | 260 | 414 |
| Official establishment growth, 2019–2023 | +9.4% | +25.1% | +15.8% |
| Population growth, 2020–2025 | +4.4% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $17,589 | $17,303 | $16,661 |
| Median household income | $75,598 | $72,509 | $80,734 |
| Groundwork market score | 39 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 181 → 198+9.4% over the period
- Employees, 2023
- 625
- Annual payroll, 2023
- $33.5M
- One-person businesses, 2023
- 755Businesses with no payroll
- Map listings, September 2026
- 24616 chain locations
- Listings at the U.S. rate for this spending
- 214The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Missoula County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Missoula County
- Population, 2025 estimate
- 123,513+4.4% since 2020
- Households
- 52,679
- Median age
- 38.7
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 2,593 sq. mi.
- People per square mile
- 47
- Median household income
- $75,598+39.8% vs. 2015–2019, before inflation
- Average household income
- $103,306
- Median home value
- $472,100
- Jobs located here
- 66,258
- Daytime population
- 128,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Missoula County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Montana
Every Montana market ranked →The highest-scoring counties in Montana for real estate businesses, numbered among those based in Montana, with Missoula County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Richland County, MT | 69 | 6 | 13.6 | 303 | −1.3% | #224 of 2,229 |
| 2Custer County, MT | 59 | 9 | 17.9 | 214 | +1.5% | #613 of 2,229 |
| 3Sanders County, MT | 57 | 13 | 23.8 | 151 | +12.9% | #729 of 2,229 |
| 4Fergus County, MT | 55 | 15 | 28.3 | 131 | +3.1% | #839 of 2,229 |
| 5Carbon County, MT | 47 | 17 | 36.4 | 113 | +9.1% | #1,241 of 2,229 |
| 6Lake County, MT | 46 | 47 | 37.4 | 102 | +6.9% | #1,315 of 2,229 |
| 7Hill County, MT | 44 | 16 | 25.8 | 138 | −0.5% | #1,394 of 2,229 |
| 8Lincoln County, MT | 41 | 36 | 39.6 | 87 | +13.1% | #1,586 of 2,229 |
| 9Cascade County, MT | 39 | 130 | 36.5 | 106 | +0.7% | #1,685 of 2,229 |
| 10Yellowstone County, MT | 39 | 320 | 45.8 | 90 | +4.5% | #1,693 of 2,229 |
| 12Missoula County, MT | 39 | 246 | 46.7 | 87 | +4.4% | #1,695 of 2,229 |
Other business types in Missoula County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Missoula County, MT?
Map listings as of September 2026 show 246 real estate businesses in Missoula County. 16 of them (7%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 198 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 9.4% from 2019. Another 755 one-person businesses have no payroll, by official counts.
How much do households in Missoula County, MT spend on rent and homeowner costs?
About $926.6M a year, or $17,589 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). For the 246 real estate businesses on map listings, housing spending per office is 13% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 52,679 households in Missoula County and national spending patterns by income.
How does Missoula County, MT compare with the U.S. for real estate businesses?
Missoula County has 46.7 real estate businesses per 10,000 households, 21% above the U.S. rate of 38.5. The index of housing spending per office is 87, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Missoula County would have about 214, against 246 on map listings. There is one business with payroll in the industry for every 266 households, against one for every 414 across the U.S. The official count rose 9.4% from 2019 to 2023, against +15.8% for the U.S.
How fast is Missoula County, MT growing?
Population estimates put Missoula County at 123,513 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 52,679 households. Median household income in Missoula County is $75,598, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missoula County scores 39 for real estate businesses (lower middle), #1,695 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missoula County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Missoula County
Screening a site or an acquisition in Missoula County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.