Groundwork

Food and drink · County · Montana

Sit-down restaurants in Missoula County, MT

How Missoula County, MT compares with other counties and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #622 of 2,405 scored counties
#4 of 21 scored counties in Montana

Listings
245
79 chain locations (32%)
Official establishments
94
−1.0% since 2019
Household spending a year
$201.9M
On food away from home · $3,833 a household
Spending per listing
$824K
24% above the U.S.
Listings per 10k households
46.5
24% below the U.S.
Population, 2025
123,513
+4.4% since 2020

See the sit-down restaurants around any address in Missoula County

The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Missoula County comes to about $201.9M a year: $3,833 per household, 6% below the U.S. average. That is about $824K of household spending for each restaurant on map listings, 24% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.

There are 245 sit-down restaurants on map listings in Missoula County as of September 2026. Chain locations make up 32% of them, against 29% across the U.S. That comes to 46.5 for every 10,000 households, 24% below the U.S. rate of 61.3.

The official count of businesses with payroll classed as full-service restaurants in Missoula County was 94 in 2023, down 1.0% from 2019. That is one for every 560 households, against one for every 500 across the U.S. Official counts list 12 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as full-service restaurants in Missoula County.

Population estimates show Missoula County grew 4.4% from 2020 to 2025, faster than the U.S. (+3.1%). Missoula County scores 63 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #622 of 2,405 scored counties and #4 of 21 scored counties in Montana.

How Missoula County compares

The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Sit-down restaurants in Missoula County, MT compared with Montana and the U.S.
MeasureMissoula CountyMontanaU.S.
Listings per 10k households46.552.461.3
Spending per listing$824K$716K$664K
Households per official establishment560433500
Official establishment growth, 2019–2023−1.0%−1.0%+1.5%
Population growth, 2020–2025+4.4%+5.3%+3.1%
Spending per household on food away from home$3,833$3,748$4,070
Median household income$75,598$72,509$80,734
Groundwork market score6343

Official counts and lending

Businesses

Official establishments, 2019 to 2023
95 → 94−1.0% over the period
Employees, 2023
2,551
Annual payroll, 2023
$64.8M
One-person businesses, 2023
12Businesses with no payroll
Map listings, September 2026
24579 chain locations
Listings at the U.S. rate for this spending
304The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.3M

SBA-backed loans to businesses classed as full-service restaurants in Missoula County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Missoula County

Population, 2025 estimate
123,513+4.4% since 2020
Households
52,679
Median age
38.7
Homes lived in by their owners
59%
Vehicles per household
1.9
Land area
2,593 sq. mi.
People per square mile
47
Median household income
$75,598+39.8% vs. 2015–2019, before inflation
Average household income
$103,306
Median home value
$472,100
Jobs located here
66,258
Daytime population
128,477Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Missoula County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.

Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.

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Sit-down restaurants across Montana

Every Montana market ranked →

The highest-scoring counties in Montana for sit-down restaurants, numbered among those based in Montana, with Missoula County marked.

Top counties in Montana

Counties in Montana ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, MT761938.0$1.1M+9.8%#220 of 2,405
2Ravalli County, MT657339.1$930K+9.4%#522 of 2,405
3Yellowstone County, MT6530243.2$900K+4.5%#526 of 2,405
4Missoula County, MT6324546.5$824K+4.4%#622 of 2,405
5Lewis and Clark County, MT6214245.5$863K+5.8%#662 of 2,405
6Big Horn County, MT571231.4$999K−2.5%#841 of 2,405
7Cascade County, MT4917649.4$722K+0.7%#1,227 of 2,405
8Flathead County, MT4725958.6$649K+10.1%#1,330 of 2,405
9Gallatin County, MT4637272.6$601K+7.7%#1,386 of 2,405
10Fergus County, MT442241.5$798K+3.1%#1,444 of 2,405

Other business types in Missoula County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many sit-down restaurants are in Missoula County, MT?

As of September 2026, map listings count 245 sit-down restaurants in Missoula County. 79 of them (32%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 94 businesses with payroll classed as full-service restaurants in 2023, down 1.0% from 2019. Official counts also show 12 one-person businesses without payroll.

How much do households in Missoula County, MT spend on food away from home?

About $201.9M a year, or $3,833 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 245 sit-down restaurants on map listings, it comes to $824K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 52,679 households in Missoula County and national spending patterns by income.

How does Missoula County, MT compare with the U.S. for sit-down restaurants?

Missoula County has 46.5 sit-down restaurants per 10,000 households, 24% below the U.S. rate of 61.3. Spending per restaurant is $824K, 24% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, Missoula County would have about 304, against 245 on map listings. There is one business with payroll in the industry for every 560 households, against one for every 500 across the U.S. The official count fell 1.0% from 2019 to 2023, against +1.5% for the U.S.

How fast is Missoula County, MT growing?

Population estimates put Missoula County at 123,513 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 52,679 households. Median household income in Missoula County is $75,598, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missoula County scores 63 for sit-down restaurants (upper middle), #622 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Missoula County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for sit-down restaurants · All 56 business types in Missoula County

Screening a site or an acquisition in Missoula County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.