Clothing and laundry · County · Montana
Clothing and shoe stores in Missoula County, MT
Competitor counts, household spending and official business counts for clothing and shoe stores in Missoula County, MT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,442 of 2,087 scored counties
#11 of 17 scored counties in Montana
- Listings
- 89
- 40 chain locations (45%)
- Official establishments
- 45
- −18.2% since 2019
- Household spending a year
- $92.6M
- On clothing, shoes and related services · $1,757 a household
- Spending per listing
- $1M
- 18% below the U.S.
- Listings per 10k households
- 16.9
- 4% above the U.S.
- Population, 2025
- 123,513
- +4.4% since 2020
See the clothing and shoe stores around any address in Missoula County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,757 per household (14% below the U.S. average), households in Missoula County spend about $92.6M a year on clothing, shoes and related services. That works out to $1M per store, 18% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
Missoula County has 89 clothing and shoe stores on map listings as of September 2026. Chain locations make up 45% of them, against 44% across the U.S. Per 10,000 households, that is 16.9, 4% above the U.S. rate of 16.2.
In 2023, official counts showed 45 businesses with payroll in Missoula County classed as clothing and shoe stores, down 18.2% from 2019. That is one for every 1,171 households, against one for every 1,273 across the U.S. Official counts list 66 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $22K have gone to businesses classed as clothing and shoe stores in Missoula County.
Population estimates show Missoula County grew 4.4% from 2020 to 2025, faster than the U.S. (+3.1%). Missoula County scores 39 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #1,442 of 2,087 scored counties and #11 of 17 scored counties in Montana.
How Missoula County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Missoula County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.9 | 14.5 | 16.2 |
| Spending per listing | $1M | $1.2M | $1.3M |
| Households per official establishment | 1,171 | 1,504 | 1,273 |
| Official establishment growth, 2019–2023 | −18.2% | −4.4% | −12.2% |
| Population growth, 2020–2025 | +4.4% | +5.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,757 | $1,721 | $2,055 |
| Median household income | $75,598 | $72,509 | $80,734 |
| Groundwork market score | 39 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 55 → 45−18.2% over the period
- Employees, 2023
- 442
- Annual payroll, 2023
- $10.7M
- One-person businesses, 2023
- 66Businesses with no payroll
- Map listings, September 2026
- 8940 chain locations
- Listings at the U.S. rate for this spending
- 73The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $22K
SBA-backed loans to businesses classed as clothing and shoe stores in Missoula County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Missoula County
- Population, 2025 estimate
- 123,513+4.4% since 2020
- Households
- 52,679
- Median age
- 38.7
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 2,593 sq. mi.
- People per square mile
- 47
- Median household income
- $75,598+39.8% vs. 2015–2019, before inflation
- Average household income
- $103,306
- Median home value
- $472,100
- Jobs located here
- 66,258
- Daytime population
- 128,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Missoula County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Montana
Every Montana market ranked →The highest-scoring counties in Montana for clothing and shoe stores, numbered among those based in Montana, with Missoula County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ravalli County, MT | 67 | 18 | 9.6 | $1.7M | +9.4% | #474 of 2,087 |
| 2Lincoln County, MT | 66 | 5 | 5.5 | $2.6M | +13.1% | #479 of 2,087 |
| 3Lewis and Clark County, MT | 66 | 34 | 10.9 | $1.6M | +5.8% | #504 of 2,087 |
| 4Lake County, MT | 60 | 12 | 9.5 | $1.7M | +6.9% | #679 of 2,087 |
| 5Gallatin County, MT | 44 | 105 | 20.5 | $965K | +7.7% | #1,279 of 2,087 |
| 6Yellowstone County, MT | 43 | 107 | 15.3 | $1.2M | +4.5% | #1,295 of 2,087 |
| 7Park County, MT | 42 | 20 | 23.9 | $725K | +5.7% | #1,348 of 2,087 |
| 8Flathead County, MT | 41 | 80 | 18.1 | $964K | +10.1% | #1,377 of 2,087 |
| 9Fergus County, MT | 40 | 6 | 11.3 | $1.4M | +3.1% | #1,392 of 2,087 |
| 10Cascade County, MT | 39 | 44 | 12.4 | $1.3M | +0.7% | #1,426 of 2,087 |
| 11Missoula County, MT | 39 | 89 | 16.9 | $1M | +4.4% | #1,442 of 2,087 |
Other business types in Missoula County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry38
- Clothing and shoe stores39
- Laundromats57
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Missoula County, MT?
Map listings as of September 2026 show 89 clothing and shoe stores in Missoula County. 40 of them (45%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 45 businesses with payroll classed as clothing and shoe stores in 2023, down 18.2% from 2019. Official counts also show 66 one-person businesses without payroll.
How much do households in Missoula County, MT spend on clothing, shoes and related services?
About $92.6M a year, or $1,757 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 89 clothing and shoe stores on map listings, it comes to $1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 52,679 households in Missoula County and national spending patterns by income.
How does Missoula County, MT compare with the U.S. for clothing and shoe stores?
Missoula County has 16.9 clothing and shoe stores per 10,000 households, 4% above the U.S. rate of 16.2. Spending per store is $1M, 18% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Missoula County would have about 73, against 89 on map listings. There is one business with payroll in the industry for every 1,171 households, against one for every 1,273 across the U.S. The official count fell 18.2% from 2019 to 2023, against −12.2% for the U.S.
How fast is Missoula County, MT growing?
Population estimates put Missoula County at 123,513 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 52,679 households. Median household income in Missoula County is $75,598, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missoula County scores 39 for clothing and shoe stores (lower middle), #1,442 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missoula County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Missoula County
Screening a site or an acquisition in Missoula County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.