Pets · County · Montana
Veterinarians in Missoula County, MT
How Missoula County, MT compares with other counties and the U.S. for veterinarians: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #592 of 1,485 scored counties
#2 of 11 scored counties in Montana
- Listings
- 24
- 1 chain location (4%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $50M
- On pets · $949 a household
- Spending per listing
- $2.1M
- 23% below the U.S.
- Listings per 10k households
- 4.6
- 39% above the U.S.
- Population, 2025
- 123,513
- +4.4% since 2020
See the veterinarians around any address in Missoula County
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Missoula County comes to about $50M a year: $949 per household, 4% above the U.S. average. That works out to $2.1M per clinic, 23% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
Missoula County has 24 veterinarians on map listings as of September 2026. One of them (4%) is a chain location, against 19% across the U.S. Per 10,000 households, that is 4.6, 39% above the U.S. rate of 3.3.
The official count of businesses with payroll classed as veterinary services in Missoula County was 18 in 2023. That is one for every 2,927 households, against one for every 3,767 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $250K has gone to businesses classed as veterinary services in Missoula County.
Population estimates put the population change in Missoula County from 2020 to 2025 at +4.4%, faster than the U.S. (+3.1%). Missoula County scores 56 (upper middle) on the Groundwork market score for veterinarians, ranking #592 of 1,485 scored counties and #2 of 11 scored counties in Montana.
How Missoula County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Missoula County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 5.6 | 3.3 |
| Spending per listing | $2.1M | $1.6M | $2.7M |
| Households per official establishment | 2,927 | 1,995 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +1.3% | +6.8% |
| Population growth, 2020–2025 | +4.4% | +5.3% | +3.1% |
| Spending per household on pets | $949 | $926 | $909 |
| Median household income | $75,598 | $72,509 | $80,734 |
| Groundwork market score | 56 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 18
- Employees, 2023
- 223
- Annual payroll, 2023
- $10.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 241 chain location
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $250K
SBA-backed loans to businesses classed as veterinary services in Missoula County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Missoula County
- Population, 2025 estimate
- 123,513+4.4% since 2020
- Households
- 52,679
- Median age
- 38.7
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 2,593 sq. mi.
- People per square mile
- 47
- Median household income
- $75,598+39.8% vs. 2015–2019, before inflation
- Average household income
- $103,306
- Median home value
- $472,100
- Jobs located here
- 66,258
- Daytime population
- 128,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Missoula County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Montana
Every Montana market ranked →The highest-scoring counties in Montana for veterinarians, numbered among those based in Montana, with Missoula County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewis and Clark County, MT | 63 | 14 | 4.5 | $2.2M | +5.8% | #440 of 1,485 |
| 2Missoula County, MT | 56 | 24 | 4.6 | $2.1M | +4.4% | #592 of 1,485 |
| 3Yellowstone County, MT | 53 | 32 | 4.6 | $2.1M | +4.5% | #673 of 1,485 |
| 4Flathead County, MT | 48 | 25 | 5.7 | $1.7M | +10.1% | #800 of 1,485 |
| 5Gallatin County, MT | 46 | 35 | 6.8 | $1.6M | +7.7% | #860 of 1,485 |
| 6Silver Bow County, MT | 43 | 8 | 5.2 | $1.5M | +2.6% | #922 of 1,485 |
| 7Cascade County, MT | 43 | 22 | 6.2 | $1.4M | +0.7% | #923 of 1,485 |
| 8Ravalli County, MT | 39 | 12 | 6.4 | $1.4M | +9.4% | #1,011 of 1,485 |
| 9Park County, MT | 39 | 6 | 7.2 | $1.3M | +5.7% | #1,012 of 1,485 |
| 10Lake County, MT | 38 | 7 | 5.6 | $1.5M | +6.9% | #1,026 of 1,485 |
Other business types in Missoula County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses62
- Veterinarians56
- Pet grooming and boarding69
- Pet stores72
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in Missoula County, MT?
Map listings as of September 2026 show 24 veterinarians in Missoula County. One of them (4%) is a chain location. The listings count veterinary clinics and animal hospitals. Official counts show 18 businesses with payroll classed as veterinary services in 2023.
How much do households in Missoula County, MT spend on pets?
About $50M a year, or $949 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 24 veterinarians on map listings, it comes to $2.1M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 52,679 households in Missoula County and national spending patterns by income.
How does Missoula County, MT compare with the U.S. for veterinarians?
Missoula County has 4.6 veterinarians per 10,000 households, 39% above the U.S. rate of 3.3. Spending per clinic is $2.1M, 23% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, Missoula County would have about 18, against 24 on map listings. There is one business with payroll in the industry for every 2,927 households, against one for every 3,767 across the U.S.
How fast is Missoula County, MT growing?
Population estimates put Missoula County at 123,513 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 52,679 households. Median household income in Missoula County is $75,598, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missoula County scores 56 for veterinarians (upper middle), #592 of 1,485 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missoula County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in Missoula County
Screening a site or an acquisition in Missoula County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.