Food and drink · Metro area · Michigan
Restaurants and cafes in the Midland, MI metro area
The restaurants and cafes in the Midland, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #27 of 387 scored metro areas
#3 of 15 scored metro areas based in Michigan
- Listings
- 269
- 99 chain locations (37%)
- Official establishments
- 128
- +5.8% since 2019
- Household spending a year
- $141.2M
- On food away from home · $4,035 a household
- Spending per listing
- $525K
- 42% above the U.S.
- Listings per 10k households
- 76.9
- 30% below the U.S.
- Population, 2025
- 83,754
- +0.3% since 2020
See the restaurants and cafes around any address in the Midland metro area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For restaurants and cafes, the Midland metro area has a Groundwork market score of 77 (high): #27 of 387 scored metro areas and #3 of 15 scored metro areas based in Michigan. That puts it in the top 10% of metro areas for restaurants and cafes.
Map listings as of September 2026 show 269 restaurants and cafes in the Midland metro area. Chain locations make up 37% of them, against 34% across the U.S. That is 76.9 per 10,000 households, 30% below the U.S. rate of 109.8.
Household spending on food away from home in the Midland metro area comes to about $141.2M a year: $4,035 per household, in line with the U.S. average. That works out to $525K per restaurant, 42% above the U.S. figure of $371K.
In 2023, official counts showed 128 businesses with payroll in the Midland metro area classed as restaurants and other eating places, up 5.8% from 2019. That is one for every 273 households, against one for every 209 across the U.S. Since fiscal 2022, 10 SBA-backed loans worth $2.9M have gone to businesses classed as restaurants and other eating places in the Midland metro area. Population estimates show the Midland metro area grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Midland metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 76.9 | 91.9 | 109.8 |
| Spending per listing | $525K | $422K | $371K |
| Households per official establishment | 273 | 241 | 209 |
| Official establishment growth, 2019–2023 | +5.8% | +4.4% | +6.0% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on food away from home | $4,035 | $3,875 | $4,070 |
| Median household income | $77,705 | $72,875 | $80,734 |
| Groundwork market score | 77 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 128+5.8% over the period
- Employees, 2023
- 2,698
- Annual payroll, 2023
- $52M
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 26999 chain locations
- Listings at the U.S. rate for this spending
- 381The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $2.9M
SBA-backed loans to businesses classed as restaurants and other eating places in the Midland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Midland metro area
- Population, 2025 estimate
- 83,754+0.3% since 2020
- Households
- 34,993
- Median age
- 42.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 518 sq. mi.
- People per square mile
- 162
- Median household income
- $77,705+24.1% vs. 2015–2019, before inflation
- Average household income
- $104,160
- Median home value
- $195,400
- Jobs located here
- 33,850
- Daytime population
- 84,932Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Midland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for restaurants and cafes, numbered among those based in Michigan, with the Midland metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 79 | 460 | 73.0 | $542K | +0.7% | #17 of 387 |
| 2Grand Rapids-Wyoming-Kentwood, MI | 79 | 3,903 | 88.6 | $462K | +2.8% | #20 of 387 |
| 3Midland, MI | 77 | 269 | 76.9 | $525K | +0.3% | #27 of 387 |
| 4Jackson, MI | 70 | 462 | 73.9 | $495K | −0.4% | #58 of 387 |
| 5Lansing-East Lansing, MI | 66 | 1,743 | 89.8 | $424K | +1.4% | #86 of 387 |
| 6Flint, MI | 64 | 1,282 | 76.6 | $461K | −1.1% | #100 of 387 |
| 7Ann Arbor, MI | 64 | 1,491 | 99.0 | $446K | −0.4% | #102 of 387 |
| 8Bay City, MI | 61 | 350 | 77.6 | $447K | −1.6% | #119 of 387 |
| 9Detroit-Warren-Dearborn, MI | 61 | 16,792 | 94.9 | $424K | +0.1% | #120 of 387 |
| 10Muskegon-Norton Shores, MI | 60 | 569 | 84.0 | $415K | +1.8% | #127 of 387 |
Other business types in the Midland metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes77
- Sit-down restaurants79
- Fast food and sandwich shops67
- Pizza65
- Coffee shops and cafes53
- Bakeries and dessert shops58
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Midland, MI metro area?
There are 269 restaurants and cafes on map listings in the Midland metro area as of September 2026. 99 of them (37%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 128 businesses with payroll classed as restaurants and other eating places in 2023, up 5.8% from 2019. Official counts list 12 one-person businesses without payroll.
How much do households in the Midland, MI metro area spend on food away from home?
About $141.2M a year, or $4,035 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 269 restaurants and cafes on map listings, it comes to $525K per restaurant. It is estimated from the incomes of the 34,993 households in the Midland metro area and national spending patterns by income.
How does the Midland, MI metro area compare with the U.S. for restaurants and cafes?
The Midland metro area has 76.9 restaurants and cafes per 10,000 households, 30% below the U.S. rate of 109.8. Spending per restaurant is $525K, 42% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Midland metro area would have about 381, against 269 on map listings. There is one business with payroll in the industry for every 273 households, against one for every 209 across the U.S. The official count rose 5.8% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Midland, MI metro area growing?
Population estimates put the Midland metro area at 83,754 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,993 households. The median household income in the Midland metro area is $77,705 a year, 4% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Midland metro area scores 77 for restaurants and cafes (high), #27 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Midland metro area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Midland metro area
Screening a site or an acquisition in the Midland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.