Food and drink · Small-town market · Idaho
Restaurants and cafes in the Rexburg, ID area
Competitor counts, household spending and official business counts for restaurants and cafes in the Rexburg, ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #418 of 538 scored small-town markets
#7 of 7 scored small-town markets based in Idaho
- Listings
- 222
- 83 chain locations (37%)
- Official establishments
- 90
- +11.1% since 2019
- Household spending a year
- $61.7M
- On food away from home · $3,433 a household
- Spending per listing
- $278K
- 25% below the U.S.
- Listings per 10k households
- 123.5
- 12% above the U.S.
- Population, 2025
- 69,380
- +4.5% since 2020
See the restaurants and cafes around any address in the Rexburg area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rexburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for restaurants and cafes in the Rexburg area is 35 (lower middle), #418 of 538 scored small-town markets and #7 of 7 scored small-town markets based in Idaho. That puts it in the bottom quarter of small-town markets.
Household spending on food away from home in the Rexburg area comes to about $61.7M a year: $3,433 per household, 16% below the U.S. average. That works out to $278K per restaurant, 25% below the U.S. figure of $371K.
The Rexburg area has 222 restaurants and cafes on map listings as of September 2026. Chain locations make up 37% of them, against 34% across the U.S. That is 123.5 per 10,000 households, 12% above the U.S. rate of 109.8.
The official count of businesses with payroll classed as restaurants and other eating places in the Rexburg area was 90 in 2023, up 11.1% from 2019. That is one for every 200 households, against one for every 209 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $2.3M have gone to businesses classed as restaurants and other eating places in the Rexburg area. Population estimates show the Rexburg area grew 4.5% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Rexburg area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rexburg area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 123.5 | 105.4 | 109.8 |
| Spending per listing | $278K | $366K | $371K |
| Households per official establishment | 200 | 214 | 209 |
| Official establishment growth, 2019–2023 | +11.1% | +13.2% | +6.0% |
| Population growth, 2020–2025 | +4.5% | +9.8% | +3.1% |
| Spending per household on food away from home | $3,433 | $3,857 | $4,070 |
| Median household income | $61,940 | $77,800 | $80,734 |
| Groundwork market score | 35 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 90+11.1% over the period
- Employees, 2023
- 1,613
- Annual payroll, 2023
- $23M
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 22283 chain locations
- Listings at the U.S. rate for this spending
- 167The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $2.3M
SBA-backed loans to businesses classed as restaurants and other eating places in the Rexburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rexburg area
- Population, 2025 estimate
- 69,380+4.5% since 2020
- Households
- 17,980
- Median age
- 27.1
- Homes lived in by their owners
- 51%
- Vehicles per household
- 2.4
- Land area
- 2,333 sq. mi.
- People per square mile
- 29
- Median household income
- $61,940+42.0% vs. 2015–2019, before inflation
- Average household income
- $91,462
- Median home value
- $372,900
- Jobs located here
- 20,157
- Daytime population
- 64,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rexburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Rexburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for restaurants and cafes, numbered among those based in Idaho (a market based in another state is listed without a number), with the Rexburg area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 93 | 115 | 71.3 | $530K | +6.4% | #2 of 538 |
| Brigham City, UT-ID | 87 | 161 | 75.0 | $521K | +12.6% | #7 of 538 |
| 2Mountain Home, ID | 54 | 110 | 99.4 | $350K | +2.8% | #227 of 538 |
| 3Burley, ID | 53 | 177 | 106.6 | $332K | +6.2% | #238 of 538 |
| 4Sandpoint, ID | 48 | 237 | 116.8 | $312K | +14.8% | #285 of 538 |
| 5Moscow, ID | 46 | 177 | 108.8 | $321K | +5.6% | #311 of 538 |
| Ontario, OR-ID | 41 | 205 | 102.6 | $326K | +5.0% | #365 of 538 |
| 6Hailey, ID | 40 | 208 | 164.7 | $251K | +6.1% | #381 of 538 |
| Jackson, WY-ID | 39 | 308 | 212.3 | $238K | +4.2% | #388 of 538 |
| 7Rexburg, ID | 35 | 222 | 123.5 | $278K | +4.5% | #418 of 538 |
Other business types in the Rexburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes35
- Sit-down restaurants46
- Fast food and sandwich shops34
- Pizza44
- Coffee shops and cafes37
- Bakeries and dessert shops30
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Rexburg, ID area?
Map listings as of September 2026 show 222 restaurants and cafes in the Rexburg area. 83 of them (37%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 90 businesses with payroll classed as restaurants and other eating places in 2023, up 11.1% from 2019. Another 22 one-person businesses have no payroll, by official counts.
How much do households in the Rexburg, ID area spend on food away from home?
About $61.7M a year, or $3,433 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 222 restaurants and cafes on map listings, it comes to $278K per restaurant. It is estimated from the incomes of the 17,980 households in the Rexburg area and national spending patterns by income.
How does the Rexburg, ID area compare with the U.S. for restaurants and cafes?
The Rexburg area has 123.5 restaurants and cafes per 10,000 households, 12% above the U.S. rate of 109.8. Spending per restaurant is $278K, 25% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Rexburg area would have about 167, against 222 on map listings. There is one business with payroll in the industry for every 200 households, against one for every 209 across the U.S. The official count rose 11.1% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Rexburg, ID area growing?
Population estimates put the Rexburg area at 69,380 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 17,980 households. Median household income in the Rexburg area is $61,940, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rexburg area scores 35 for restaurants and cafes (lower middle), #418 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rexburg area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Rexburg area
Screening a site or an acquisition in the Rexburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rexburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.