Real estate · Small-town market · Oregon
Real estate agents and brokers in the Ontario, OR-ID area
The real estate agents and brokers in the Ontario, OR-ID area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #305 of 533 scored small-town markets
#4 of 12 scored small-town markets based in Oregon
- Listings
- 45
- 5 chain locations (11%)
- Official establishments
- 33
- +22.2% since 2019
- Household spending a year
- $320.8M
- On rent and homeowner costs · $16,051 a household
- Housing spending per listing (U.S. = 100)
- 131
- 31% above the U.S.
- Listings per 10k households
- 22.5
- 26% below the U.S.
- Population, 2025
- 60,085
- +5.0% since 2020
See the real estate agents and brokers around any address in the Ontario area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ontario area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $16,051 per household (4% below the U.S. average), households in the Ontario area spend about $320.8M a year on rent and homeowner costs. Housing spending per office is 31% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
The Ontario area has 45 real estate agents and brokers on map listings as of September 2026. Chain locations make up 11% of them, against 4% across the U.S. Per 10,000 households, that is 22.5, 26% below the U.S. rate of 30.6.
In 2023, official counts showed 33 businesses with payroll in the Ontario area classed as offices of real estate agents and brokers, up 22.2% from 2019. That is one for every 606 households, against one for every 788 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $100K have gone to businesses classed as offices of real estate agents and brokers in the Ontario area.
Population estimates put the population change in the Ontario area from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). For real estate agents and brokers, the Ontario area has a Groundwork market score of 47 (lower middle): #305 of 533 scored small-town markets and #4 of 12 scored small-town markets based in Oregon.
How the Ontario area compares
The same measures for Oregon and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Ontario area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.5 | 29.8 | 30.6 |
| Housing spending per listing (U.S. = 100) | 131 | 113 | 100 |
| Households per official establishment | 606 | 593 | 788 |
| Official establishment growth, 2019–2023 | +22.2% | +10.6% | +20.1% |
| Population growth, 2020–2025 | +5.0% | +0.7% | +3.1% |
| Spending per household on rent and homeowner costs | $16,051 | $18,335 | $16,661 |
| Median household income | $62,568 | $83,011 | $80,734 |
| Groundwork market score | 47 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33+22.2% over the period
- Employees, 2023
- 38
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 455 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $100K
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Ontario area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ontario area
- Population, 2025 estimate
- 60,085+5.0% since 2020
- Households
- 19,984
- Median age
- 38.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.2
- Land area
- 10,295 sq. mi.
- People per square mile
- 6
- Median household income
- $62,568+33.3% vs. 2015–2019, before inflation
- Average household income
- $77,468
- Median home value
- $308,900
- Jobs located here
- 20,489
- Daytime population
- 56,677Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ontario area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Ontario area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for real estate agents and brokers, numbered among those based in Oregon, with the Ontario area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 67 | 59 | 17.9 | 171 | +1.8% | #68 of 533 |
| 2The Dalles, OR | 48 | 17 | 16.1 | 187 | −1.1% | #284 of 533 |
| 3La Grande, OR | 47 | 20 | 18.3 | 165 | −1.0% | #301 of 533 |
| 4Ontario, OR-ID | 47 | 45 | 22.5 | 131 | +5.0% | #305 of 533 |
| 5Klamath Falls, OR | 46 | 57 | 19.7 | 147 | +0.9% | #320 of 533 |
| 6Roseburg, OR | 42 | 111 | 23.4 | 127 | +0.6% | #360 of 533 |
| 7Baker City, OR | 36 | 19 | 25.8 | 113 | −0.4% | #448 of 533 |
| 8Astoria, OR | 34 | 50 | 27.8 | 113 | −0.6% | #469 of 533 |
| 9Coos Bay-North Bend, OR | 34 | 83 | 28.9 | 103 | −1.5% | #470 of 533 |
| 10Newport, OR | 33 | 80 | 34.6 | 87 | +0.3% | #478 of 533 |
Other business types in the Ontario area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate50
- Real estate agents and brokers47
- Property management
- Mortgage brokers and lenders76
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Ontario, OR-ID area?
Map listings as of September 2026 show 45 real estate agents and brokers in the Ontario area. 5 of them (11%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 33 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 22.2% from 2019.
How much do households in the Ontario, OR-ID area spend on rent and homeowner costs?
About $320.8M a year, or $16,051 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). For the 45 real estate agents and brokers on map listings, housing spending per office is 31% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 19,984 households in the Ontario area and national spending patterns by income.
How does the Ontario, OR-ID area compare with the U.S. for real estate agents and brokers?
The Ontario area has 22.5 real estate agents and brokers per 10,000 households, 26% below the U.S. rate of 30.6. The index of housing spending per office is 131, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Ontario area would have about 59, against 45 on map listings. There is one business with payroll in the industry for every 606 households, against one for every 788 across the U.S. The official count rose 22.2% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Ontario, OR-ID area growing?
Population estimates put the Ontario area at 60,085 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 19,984 households. Median household income in the Ontario area is $62,568, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ontario area scores 47 for real estate agents and brokers (lower middle), #305 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ontario area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Ontario area
Screening a site or an acquisition in the Ontario area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ontario area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.