Food and drink · County · Wisconsin
Sit-down restaurants in Oconto County, WI
The sit-down restaurants in Oconto County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,473 of 2,405 scored counties
#36 of 67 scored counties in Wisconsin
- Listings
- 104
- 11 chain locations (11%)
- Official establishments
- 34
- 0.0% since 2019
- Household spending a year
- $64.4M
- On food away from home · $3,833 a household
- Spending per listing
- $620K
- 7% below the U.S.
- Listings per 10k households
- 61.9
- In line with the U.S.
- Population, 2025
- 40,195
- +2.9% since 2020
See the sit-down restaurants around any address in Oconto County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 104 sit-down restaurants in Oconto County. Chain locations make up 11% of them, against 29% across the U.S. That is 61.9 per 10,000 households, in line with the U.S. rate of 61.3.
At $3,833 per household (6% below the U.S. average), households in Oconto County spend about $64.4M a year on food away from home. Spread across 104 sit-down restaurants, that is $620K per restaurant, 7% below the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
Official counts show 34 businesses with payroll classed as full-service restaurants in Oconto County in 2023, unchanged from 2019. That is one for every 494 households, against one for every 500 across the U.S. Official counts list 3 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $2.3M have gone to businesses classed as full-service restaurants in Oconto County.
Population estimates put the population change in Oconto County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). For sit-down restaurants, Oconto County has a Groundwork market score of 44 (lower middle): #1,473 of 2,405 scored counties and #36 of 67 scored counties in Wisconsin.
How Oconto County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oconto County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 61.9 | 52.3 | 61.3 |
| Spending per listing | $620K | $757K | $664K |
| Households per official establishment | 494 | 497 | 500 |
| Official establishment growth, 2019–2023 | 0.0% | −1.0% | +1.5% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,833 | $3,959 | $4,070 |
| Median household income | $75,049 | $77,485 | $80,734 |
| Groundwork market score | 44 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 340.0% over the period
- Employees, 2023
- 352
- Annual payroll, 2023
- $6M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 10411 chain locations
- Listings at the U.S. rate for this spending
- 97The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.3M
SBA-backed loans to businesses classed as full-service restaurants in Oconto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oconto County
- Population, 2025 estimate
- 40,195+2.9% since 2020
- Households
- 16,811
- Median age
- 46.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 998 sq. mi.
- People per square mile
- 40
- Median household income
- $75,049+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,497
- Median home value
- $231,400
- Jobs located here
- 8,756
- Daytime population
- 28,572Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for sit-down restaurants, numbered among those based in Wisconsin, with Oconto County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 79 | 71 | 33.2 | $1.3M | +2.9% | #139 of 2,405 |
| 2Washington County, WI | 74 | 227 | 39.8 | $1.1M | +1.8% | #262 of 2,405 |
| 3Waukesha County, WI | 72 | 775 | 46.0 | $1M | +2.4% | #316 of 2,405 |
| 4St. Croix County, WI | 71 | 167 | 44.5 | $1M | +4.7% | #340 of 2,405 |
| 5Ozaukee County, WI | 67 | 181 | 47.2 | $980K | +3.0% | #454 of 2,405 |
| 6Dane County, WI | 67 | 1,298 | 51.6 | $848K | +4.9% | #464 of 2,405 |
| 7Pierce County, WI | 65 | 75 | 47.3 | $906K | +3.1% | #524 of 2,405 |
| 8Vernon County, WI | 64 | 45 | 36.2 | $1M | +2.4% | #556 of 2,405 |
| 9Racine County, WI | 63 | 358 | 44.5 | $889K | +0.4% | #617 of 2,405 |
| 10Dodge County, WI | 61 | 150 | 41.8 | $906K | −0.3% | #699 of 2,405 |
| 36Oconto County, WI | 44 | 104 | 61.9 | $620K | +2.9% | #1,473 of 2,405 |
Other business types in Oconto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes54
- Sit-down restaurants44
- Fast food and sandwich shops84
- Pizza80
- Coffee shops and cafes83
- Bakeries and dessert shops81
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Oconto County, WI?
There are 104 sit-down restaurants on map listings in Oconto County as of September 2026. 11 of them (11%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 34 businesses with payroll classed as full-service restaurants in 2023, unchanged from 2019. Official counts also show 3 one-person businesses without payroll.
How much do households in Oconto County, WI spend on food away from home?
About $64.4M a year, or $3,833 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 104 sit-down restaurants on map listings, it comes to $620K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 16,811 households in Oconto County and national spending patterns by income.
How does Oconto County, WI compare with the U.S. for sit-down restaurants?
Oconto County has 61.9 sit-down restaurants per 10,000 households, in line with the U.S. rate of 61.3. Spending per restaurant is $620K, 7% below the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, Oconto County would have about 97, against 104 on map listings. There is one business with payroll in the industry for every 494 households, against one for every 500 across the U.S. The official count held level from 2019 to 2023, against +1.5% for the U.S.
How fast is Oconto County, WI growing?
Population estimates put Oconto County at 40,195 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,811 households. The median household income in Oconto County is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconto County scores 44 for sit-down restaurants (lower middle), #1,473 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconto County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Oconto County
Screening a site or an acquisition in Oconto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.