Groceries and convenience · County · Wisconsin
Convenience stores in Oconto County, WI
Competitor counts, household spending and official business counts for convenience stores in Oconto County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #772 of 2,261 scored counties
#22 of 66 scored counties in Wisconsin
- Listings
- 17
- 12 chain locations (71%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $101.1M
- On groceries · $6,011 a household
- Spending per listing
- $5.9M
- 25% below the U.S.
- Listings per 10k households
- 10.1
- 26% above the U.S.
- Population, 2025
- 40,195
- +2.9% since 2020
See the convenience stores around any address in Oconto County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $6,011 per household (5% below the U.S. average), households in Oconto County spend about $101.1M a year on groceries. That is about $5.9M of household spending for each store on map listings, 25% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
Oconto County has 17 convenience stores on map listings as of September 2026. Of those, 12 are chain locations, or 71%, against 60% across the U.S. Per 10,000 households, that is 10.1, 26% above the U.S. rate of 8.0.
Official counts don’t publish a figure for convenience stores in Oconto County, since they leave out counts under 3.
Population estimates put the population change in Oconto County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). Oconto County scores 60 (upper middle) on the Groundwork market score for convenience stores, ranking #772 of 2,261 scored counties and #22 of 66 scored counties in Wisconsin.
How Oconto County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oconto County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.1 | 7.8 | 8.0 |
| Spending per listing | $5.9M | $7.8M | $7.9M |
| Households per official establishment | n/a | 15,400 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +25.8% | +22.0% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on groceries | $6,011 | $6,105 | $6,319 |
| Median household income | $75,049 | $77,485 | $80,734 |
| Groundwork market score | 60 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1712 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in Oconto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oconto County
- Population, 2025 estimate
- 40,195+2.9% since 2020
- Households
- 16,811
- Median age
- 46.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 998 sq. mi.
- People per square mile
- 40
- Median household income
- $75,049+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,497
- Median home value
- $231,400
- Jobs located here
- 8,756
- Daytime population
- 28,572Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for convenience stores, numbered among those based in Wisconsin, with Oconto County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ozaukee County, WI | 90 | 10 | 2.6 | $25.5M | +3.0% | #32 of 2,261 |
| 2Dane County, WI | 90 | 149 | 5.9 | $10.9M | +4.9% | #35 of 2,261 |
| 3Waukesha County, WI | 89 | 79 | 4.7 | $14.5M | +2.4% | #41 of 2,261 |
| 4Calumet County, WI | 83 | 11 | 5.1 | $12.3M | +2.9% | #117 of 2,261 |
| 5Kenosha County, WI | 78 | 36 | 5.2 | $11.9M | −0.4% | #217 of 2,261 |
| 6Brown County, WI | 75 | 75 | 6.8 | $9.1M | +2.6% | #296 of 2,261 |
| 7Washington County, WI | 74 | 45 | 7.9 | $8.2M | +1.8% | #322 of 2,261 |
| 8Racine County, WI | 72 | 56 | 7.0 | $8.8M | +0.4% | #367 of 2,261 |
| 9Rock County, WI | 72 | 49 | 7.3 | $8.2M | +1.7% | #372 of 2,261 |
| 10Outagamie County, WI | 72 | 64 | 8.2 | $7.7M | +2.6% | #376 of 2,261 |
| 22Oconto County, WI | 60 | 17 | 10.1 | $5.9M | +2.9% | #772 of 2,261 |
Other business types in Oconto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores67
- Grocery stores71
- Convenience stores60
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Oconto County, WI?
Map listings as of September 2026 show 17 convenience stores in Oconto County. 12 of them (71%) are chain locations. The listings count convenience stores without fuel. No official count is published for convenience stores in Oconto County: counts under 3 are left out.
How much do households in Oconto County, WI spend on groceries?
About $101.1M a year, or $6,011 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 17 convenience stores on map listings, it comes to $5.9M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 16,811 households in Oconto County and national spending patterns by income.
How does Oconto County, WI compare with the U.S. for convenience stores?
Oconto County has 10.1 convenience stores per 10,000 households, 26% above the U.S. rate of 8.0. Spending per store is $5.9M, 25% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Oconto County would have about 13, against 17 on map listings.
How fast is Oconto County, WI growing?
Population estimates put Oconto County at 40,195 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,811 households. The median household income in Oconto County is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconto County scores 60 for convenience stores (upper middle), #772 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconto County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Oconto County
Screening a site or an acquisition in Oconto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.