Real estate · County · Wisconsin
Real estate businesses in Oconto County, WI
The real estate businesses in Oconto County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #266 of 2,229 scored counties
#6 of 67 scored counties in Wisconsin
- Listings
- 19
- 2 chain locations (11%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $233.2M
- On rent and homeowner costs · $13,873 a household
- Housing spending per listing (U.S. = 100)
- 283
- 2.8 times the U.S.
- Listings per 10k households
- 11.3
- 71% below the U.S.
- Population, 2025
- 40,195
- +2.9% since 2020
See the real estate businesses around any address in Oconto County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 19 real estate businesses in Oconto County. Of those, 2 are chain locations, or 11%, against 6% across the U.S. That comes to 11.3 for every 10,000 households, 71% below the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Oconto County comes to about $233.2M a year: $13,873 per household, 17% below the U.S. average. Housing spending per office is 2.8 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Oconto County was 16 in 2023. That is one for every 1,051 households, against one for every 414 across the U.S. Official counts also show 114 one-person businesses without payroll.
Population estimates show Oconto County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). Oconto County scores 68 (upper middle) on the Groundwork market score for real estate businesses, ranking #266 of 2,229 scored counties and #6 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Oconto County compares
The same measures for Wisconsin and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Oconto County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 27.7 | 38.5 |
| Housing spending per listing (U.S. = 100) | 283 | 118 | 100 |
| Households per official establishment | 1,051 | 660 | 414 |
| Official establishment growth, 2019–2023 | n/a | +19.6% | +15.8% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,873 | $14,211 | $16,661 |
| Median household income | $75,049 | $77,485 | $80,734 |
| Groundwork market score | 68 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 16
- Employees, 2023
- 23
- Annual payroll, 2023
- $767K
- One-person businesses, 2023
- 114Businesses with no payroll
- Map listings, September 2026
- 192 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Oconto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oconto County
- Population, 2025 estimate
- 40,195+2.9% since 2020
- Households
- 16,811
- Median age
- 46.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 998 sq. mi.
- People per square mile
- 40
- Median household income
- $75,049+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,497
- Median home value
- $231,400
- Jobs located here
- 8,756
- Daytime population
- 28,572Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for real estate businesses, numbered among those based in Wisconsin, with Oconto County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lafayette County, WI | 74 | 8 | 11.8 | 268 | +5.2% | #126 of 2,229 |
| 2Calumet County, WI | 73 | 23 | 10.8 | 317 | +2.9% | #139 of 2,229 |
| 3Trempealeau County, WI | 72 | 8 | 6.4 | 501 | +1.1% | #152 of 2,229 |
| 4Kewaunee County, WI | 71 | 11 | 13.2 | 248 | +1.0% | #189 of 2,229 |
| 5Pierce County, WI | 70 | 23 | 14.5 | 238 | +3.1% | #207 of 2,229 |
| 6Oconto County, WI | 68 | 19 | 11.3 | 283 | +2.9% | #266 of 2,229 |
| 7Chippewa County, WI | 65 | 39 | 14.4 | 221 | +1.9% | #378 of 2,229 |
| 8Clark County, WI | 64 | 17 | 13.2 | 234 | +1.2% | #406 of 2,229 |
| 9Dodge County, WI | 62 | 51 | 14.2 | 224 | −0.3% | #494 of 2,229 |
| 10Washington County, WI | 58 | 114 | 20.0 | 176 | +1.8% | #667 of 2,229 |
Other business types in Oconto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Oconto County, WI?
There are 19 real estate businesses on map listings in Oconto County as of September 2026. 2 of them (11%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 16 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 114 one-person businesses have no payroll, by official counts.
How much do households in Oconto County, WI spend on rent and homeowner costs?
About $233.2M a year, or $13,873 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 19 real estate businesses on map listings, housing spending per office is 2.8 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 16,811 households in Oconto County and national spending patterns by income.
How does Oconto County, WI compare with the U.S. for real estate businesses?
Oconto County has 11.3 real estate businesses per 10,000 households, 71% below the U.S. rate of 38.5. The index of housing spending per office is 283, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Oconto County would have about 54, against 19 on map listings. There is one business with payroll in the industry for every 1,051 households, against one for every 414 across the U.S.
How fast is Oconto County, WI growing?
Population estimates put Oconto County at 40,195 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,811 households. The median household income in Oconto County is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconto County scores 68 for real estate businesses (upper middle), #266 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconto County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Oconto County
Screening a site or an acquisition in Oconto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.