Groundwork

Home services · County · Wisconsin

HVAC and plumbing companies in Oconto County, WI

Competitor counts, household spending and official business counts for HVAC and plumbing companies in Oconto County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #1,150 of 1,707 scored counties
#24 of 50 scored counties in Wisconsin

Listings
14
0 chain locations (0%)
Official establishments
14
Businesses with payroll, 2023
Household spending a year
$45M
On home repairs, maintenance and insurance · $2,675 a household
Spending per listing
$3.2M
32% below the U.S.
Listings per 10k households
8.3
32% above the U.S.
Population, 2025
40,195
+2.9% since 2020

See the HVAC and plumbing companies around any address in Oconto County

The site report maps the HVAC and plumbing companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 14 HVAC and plumbing companies in Oconto County. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 8.3, 32% above the U.S. rate of 6.3.

At $2,675 per household (11% below the U.S. average), households in Oconto County spend about $45M a year on home repairs, maintenance and insurance. That works out to $3.2M per company, 32% below the U.S. figure of $4.8M. That spending covers all home repairs, maintenance and insurance, which HVAC and plumbing companies share with other businesses in the trade.

Official counts show 14 businesses with payroll classed as plumbing, heating and air-conditioning contractors in Oconto County in 2023. That is one for every 1,201 households, against one for every 1,162 across the U.S.

Between 2020 and 2025, the population of Oconto County grew 2.9%, in step with the U.S. (+3.1%). For HVAC and plumbing companies, Oconto County has a Groundwork market score of 42 (lower middle): #1,150 of 1,707 scored counties and #24 of 50 scored counties in Wisconsin.

How Oconto County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the HVAC and plumbing companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

HVAC and plumbing in Oconto County, WI compared with Wisconsin and the U.S.
MeasureOconto CountyWisconsinU.S.
Listings per 10k households8.36.26.3
Spending per listing$3.2M$4.5M$4.8M
Households per official establishment1,2011,2751,162
Official establishment growth, 2019–2023n/a+1.8%+7.6%
Population growth, 2020–2025+2.9%+1.3%+3.1%
Spending per household on home repairs, maintenance and insurance$2,675$2,759$3,018
Median household income$75,049$77,485$80,734
Groundwork market score4245

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 14
Employees, 2023
43
Annual payroll, 2023
$2.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
140 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as plumbing, heating and air-conditioning contractors in Oconto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Oconto County

Population, 2025 estimate
40,195+2.9% since 2020
Households
16,811
Median age
46.9
Homes lived in by their owners
85%
Vehicles per household
2.2
Land area
998 sq. mi.
People per square mile
40
Median household income
$75,049+23.2% vs. 2015–2019, before inflation
Average household income
$92,497
Median home value
$231,400
Jobs located here
8,756
Daytime population
28,572Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Oconto County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the HVAC and plumbing companies on map listings by name and distance.

Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

HVAC and plumbing across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for HVAC and plumbing companies, numbered among those based in Wisconsin, with Oconto County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for HVAC and plumbing companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dane County, WI841214.8$6.3M+4.9%#34 of 1,707
2Calumet County, WI8094.2$6.9M+2.9%#65 of 1,707
3Eau Claire County, WI69235.1$5.3M+3.0%#238 of 1,707
4Portage County, WI68144.7$5.7M+2.2%#251 of 1,707
5Kenosha County, WI68355.1$5.5M−0.4%#253 of 1,707
6Milwaukee County, WI671233.1$8.2M−1.5%#267 of 1,707
7Washington County, WI66284.9$6.1M+1.8%#295 of 1,707
8Ozaukee County, WI62287.3$4.4M+3.0%#437 of 1,707
9Polk County, WI60105.1$5.3M+1.7%#493 of 1,707
10St. Croix County, WI59308.0$4M+4.7%#546 of 1,707
24Oconto County, WI42148.3$3.2M+2.9%#1,150 of 1,707

Other business types in Oconto County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many HVAC and plumbing companies are in Oconto County, WI?

Oconto County has 14 HVAC and plumbing companies on map listings as of September 2026. None of them are chain locations. The listings count heating and air-conditioning companies and plumbers. Official counts show 14 businesses with payroll classed as plumbing, heating and air-conditioning contractors in 2023.

How much do households in Oconto County, WI spend on home repairs, maintenance and insurance?

About $45M a year, or $2,675 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 14 HVAC and plumbing companies on map listings, it comes to $3.2M per company. The spending figure covers all home repairs, maintenance and insurance, not only HVAC and plumbing companies. It is estimated from the incomes of the 16,811 households in Oconto County and national spending patterns by income.

How does Oconto County, WI compare with the U.S. for HVAC and plumbing companies?

Oconto County has 8.3 HVAC and plumbing companies per 10,000 households, 32% above the U.S. rate of 6.3. Spending per company is $3.2M, 32% below the U.S. figure of $4.8M. At the national ratio of HVAC and plumbing companies to household spending, Oconto County would have about 10, against 14 on map listings. There is one business with payroll in the industry for every 1,201 households, against one for every 1,162 across the U.S.

How fast is Oconto County, WI growing?

Population estimates put Oconto County at 40,195 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,811 households. The median household income in Oconto County is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconto County scores 42 for HVAC and plumbing companies (lower middle), #1,150 of 1,707 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oconto County. It maps the HVAC and plumbing companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for HVAC and plumbing companies · All 56 business types in Oconto County

Screening a site or an acquisition in Oconto County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.