Child care · County · Wisconsin
Child care centers and preschools in Oconto County, WI
The child care centers and preschools in Oconto County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $6.5M
- On child care and other personal services · $386 a household
- Spending per listing
- $3.2M
- Too few listings to compare
- Listings per 10k households
- 1.2
- Too few listings to compare
- Population, 2025
- 40,195
- +2.9% since 2020
See the child care centers and preschools around any address in Oconto County
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2 child care centers and preschools in Oconto County. That is 1.2 per 10,000 households.
At $386 per household (33% below the U.S. average), households in Oconto County spend about $6.5M a year on child care and other personal services. Spread across 2 child care centers and preschools, that is $3.2M per center.
The official count of businesses with payroll classed as child care services in Oconto County was 8 in 2023. That is one for every 2,101 households, against one for every 1,573 across the U.S. Another 36 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $123K has gone to businesses classed as child care services in Oconto County.
Population estimates put the population change in Oconto County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). With 2 child care centers and preschools on map listings, Oconto County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Oconto County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oconto County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.2 | 5.1 | 5.8 |
| Spending per listing | $3.2M | $832K | $1M |
| Households per official establishment | 2,101 | 1,561 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +0.3% | +5.7% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on child care and other personal services | $386 | $422 | $581 |
| Median household income | $75,049 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 8
- Employees, 2023
- 62
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $123K
SBA-backed loans to businesses classed as child care services in Oconto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oconto County
- Population, 2025 estimate
- 40,195+2.9% since 2020
- Households
- 16,811
- Median age
- 46.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 998 sq. mi.
- People per square mile
- 40
- Median household income
- $75,049+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,497
- Median home value
- $231,400
- Jobs located here
- 8,756
- Daytime population
- 28,572Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for child care centers and preschools, numbered among those based in Wisconsin, with Oconto County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 74 | 18 | 3.2 | $1.6M | +1.8% | #169 of 1,611 |
| 2Door County, WI | 71 | 5 | 3.3 | $1.2M | +1.6% | #232 of 1,611 |
| 3Fond du Lac County, WI | 70 | 10 | 2.3 | $1.7M | +0.5% | #250 of 1,611 |
| 4Walworth County, WI | 70 | 13 | 3.0 | $1.5M | +0.8% | #251 of 1,611 |
| 5Marathon County, WI | 69 | 12 | 2.1 | $1.9M | +1.0% | #271 of 1,611 |
| 6Sauk County, WI | 69 | 7 | 2.5 | $1.6M | +1.3% | #274 of 1,611 |
| 7Manitowoc County, WI | 69 | 8 | 2.3 | $1.6M | +0.4% | #275 of 1,611 |
| 8Outagamie County, WI | 69 | 30 | 3.8 | $1.2M | +2.6% | #287 of 1,611 |
| 9Pierce County, WI | 67 | 7 | 4.4 | $1.1M | +3.1% | #340 of 1,611 |
| 10St. Croix County, WI | 67 | 21 | 5.6 | $987K | +4.7% | #342 of 1,611 |
| Oconto County, WI | Not scored | 2 | 1.2 | $3.2M | +2.9% |
Other business types in Oconto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in Oconto County, WI?
There are 2 child care centers and preschools on map listings in Oconto County as of September 2026. The listings count day care centers and preschools. Official counts show 8 businesses with payroll classed as child care services in 2023. Official counts list 36 one-person businesses without payroll.
How much do households in Oconto County, WI spend on child care and other personal services?
About $6.5M a year, or $386 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 2 child care centers and preschools on map listings, it comes to $3.2M per center. It is estimated from the incomes of the 16,811 households in Oconto County and national spending patterns by income.
How does Oconto County, WI compare with the U.S. for child care centers and preschools?
Oconto County has 2 child care centers and preschools on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of child care centers and preschools to household spending, Oconto County would have about 7, against 2 on map listings. There is one business with payroll in the industry for every 2,101 households, against one for every 1,573 across the U.S.
How fast is Oconto County, WI growing?
Population estimates put Oconto County at 40,195 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,811 households. The median household income in Oconto County is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconto County has no market score for child care centers and preschools: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconto County. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in Oconto County
Screening a site or an acquisition in Oconto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.