Auto · County · Wisconsin
Gas stations in Oconto County, WI
Competitor counts, household spending and official business counts for gas stations in Oconto County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #848 of 2,358 scored counties
#17 of 65 scored counties in Wisconsin
- Listings
- 29
- 24 chain locations (83%)
- Official establishments
- 20
- −25.9% since 2019
- Household spending a year
- $53.9M
- On gasoline and other fuels · $3,207 a household
- Spending per listing
- $1.9M
- 22% below the U.S.
- Listings per 10k households
- 17.3
- 59% above the U.S.
- Population, 2025
- 40,195
- +2.9% since 2020
See the gas stations around any address in Oconto County
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 29 gas stations in Oconto County. Chain locations make up 83% of them, against 84% across the U.S. That is 17.3 per 10,000 households, 59% above the U.S. rate of 10.9.
Households in Oconto County spend about $53.9M a year on gasoline and other fuels, or $3,207 per household, 24% above the U.S. average. That is about $1.9M of household spending for each station on map listings, 22% below the U.S. figure of $2.4M.
In 2023, official counts showed 20 businesses with payroll in Oconto County classed as gasoline stations, down 25.9% from 2019. That is one for every 841 households, against one for every 1,184 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $5.6M have gone to businesses classed as gasoline stations in Oconto County.
Between 2020 and 2025, the population of Oconto County grew 2.9%, in step with the U.S. (+3.1%). The Groundwork market score for gas stations in Oconto County is 58 (upper middle), #848 of 2,358 scored counties and #17 of 65 scored counties in Wisconsin.
How Oconto County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oconto County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 11.3 | 10.9 |
| Spending per listing | $1.9M | $2.4M | $2.4M |
| Households per official establishment | 841 | 979 | 1,184 |
| Official establishment growth, 2019–2023 | −25.9% | −0.8% | −3.1% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on gasoline and other fuels | $3,207 | $2,672 | $2,595 |
| Median household income | $75,049 | $77,485 | $80,734 |
| Groundwork market score | 58 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 20−25.9% over the period
- Employees, 2023
- 232
- Annual payroll, 2023
- $5M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 2924 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $5.6M
SBA-backed loans to businesses classed as gasoline stations in Oconto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oconto County
- Population, 2025 estimate
- 40,195+2.9% since 2020
- Households
- 16,811
- Median age
- 46.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 998 sq. mi.
- People per square mile
- 40
- Median household income
- $75,049+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,497
- Median home value
- $231,400
- Jobs located here
- 8,756
- Daytime population
- 28,572Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gas stations, numbered among those based in Wisconsin, with Oconto County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 78 | 12 | 5.6 | $5.3M | +2.9% | #183 of 2,358 |
| 2Ozaukee County, WI | 74 | 27 | 7.0 | $3.9M | +3.0% | #284 of 2,358 |
| 3Portage County, WI | 74 | 23 | 7.7 | $3.7M | +2.2% | #287 of 2,358 |
| 4Dane County, WI | 73 | 161 | 6.4 | $3.8M | +4.9% | #316 of 2,358 |
| 5Waukesha County, WI | 73 | 138 | 8.2 | $3.5M | +2.4% | #319 of 2,358 |
| 6Washington County, WI | 67 | 58 | 10.2 | $2.8M | +1.8% | #483 of 2,358 |
| 7St. Croix County, WI | 67 | 48 | 12.8 | $2.5M | +4.7% | #489 of 2,358 |
| 8La Crosse County, WI | 66 | 24 | 4.7 | $5.5M | +0.3% | #505 of 2,358 |
| 9Shawano County, WI | 65 | 19 | 11.0 | $2.7M | +1.7% | #556 of 2,358 |
| 10Eau Claire County, WI | 64 | 35 | 7.8 | $3.4M | +3.0% | #587 of 2,358 |
| 17Oconto County, WI | 58 | 29 | 17.3 | $1.9M | +2.9% | #848 of 2,358 |
Other business types in Oconto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in Oconto County, WI?
There are 29 gas stations on map listings in Oconto County as of September 2026. 24 of them (83%) are chain locations. The listings count gas stations. Official counts show 20 businesses with payroll classed as gasoline stations in 2023, down 25.9% from 2019.
How much do households in Oconto County, WI spend on gasoline and other fuels?
About $53.9M a year, or $3,207 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 29 gas stations on map listings, it comes to $1.9M per station. It is estimated from the incomes of the 16,811 households in Oconto County and national spending patterns by income.
How does Oconto County, WI compare with the U.S. for gas stations?
Oconto County has 17.3 gas stations per 10,000 households, 59% above the U.S. rate of 10.9. Spending per station is $1.9M, 22% below the U.S. figure of $2.4M. At the national ratio of gas stations to household spending, Oconto County would have about 23, against 29 on map listings. There is one business with payroll in the industry for every 841 households, against one for every 1,184 across the U.S. The official count fell 25.9% from 2019 to 2023, against −3.1% for the U.S.
How fast is Oconto County, WI growing?
Population estimates put Oconto County at 40,195 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,811 households. The median household income in Oconto County is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconto County scores 58 for gas stations (upper middle), #848 of 2,358 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconto County. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in Oconto County
Screening a site or an acquisition in Oconto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.