Auto · County · Wisconsin
Auto repair and car care businesses in Oconto County, WI
The auto repair and car care businesses in Oconto County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #122 of 2,401 scored counties
#4 of 67 scored counties in Wisconsin
- Listings
- 55
- 10 chain locations (18%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $21.2M
- On vehicle maintenance and repairs · $1,259 a household
- Spending per listing
- $385K
- 43% above the U.S.
- Listings per 10k households
- 32.7
- 8% below the U.S.
- Population, 2025
- 40,195
- +2.9% since 2020
See the auto repair and car care businesses around any address in Oconto County
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for auto repair and car care businesses in Oconto County is 80 (high), #122 of 2,401 scored counties and #4 of 67 scored counties in Wisconsin. That puts it in the top 10% of counties for auto repair and car care businesses.
Household spending on vehicle maintenance and repairs in Oconto County comes to about $21.2M a year: $1,259 per household, 31% above the U.S. average. That works out to $385K per business, 43% above the U.S. figure of $269K.
There are 55 auto repair and car care businesses on map listings in Oconto County as of September 2026. Chain locations make up 18% of them, against 24% across the U.S. Per 10,000 households, that is 32.7, 8% below the U.S. rate of 35.7.
Official counts show 21 businesses with payroll classed as automotive repair and maintenance, and tire dealers in Oconto County in 2023. That is one for every 801 households, against one for every 681 across the U.S. Population estimates put the population change in Oconto County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%).
How Oconto County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oconto County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.7 | 34.5 | 35.7 |
| Spending per listing | $385K | $307K | $269K |
| Households per official establishment | 801 | 706 | 681 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +4.1% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,259 | $1,061 | $958 |
| Median household income | $75,049 | $77,485 | $80,734 |
| Groundwork market score | 80 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 21
- Employees, 2023
- 60
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- 58Businesses with no payroll
- Map listings, September 2026
- 5510 chain locations
- Listings at the U.S. rate for this spending
- 79The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in Oconto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oconto County
- Population, 2025 estimate
- 40,195+2.9% since 2020
- Households
- 16,811
- Median age
- 46.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 998 sq. mi.
- People per square mile
- 40
- Median household income
- $75,049+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,497
- Median home value
- $231,400
- Jobs located here
- 8,756
- Daytime population
- 28,572Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for auto repair and car care businesses, numbered among those based in Wisconsin, with Oconto County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 89 | 16 | 21.5 | $544K | +3.4% | #24 of 2,401 |
| 2Pierce County, WI | 88 | 46 | 29.0 | $448K | +3.1% | #31 of 2,401 |
| 3Adams County, WI | 83 | 23 | 24.2 | $460K | +5.2% | #78 of 2,401 |
| 4Oconto County, WI | 80 | 55 | 32.7 | $385K | +2.9% | #122 of 2,401 |
| 5Iowa County, WI | 78 | 27 | 26.7 | $443K | +1.0% | #155 of 2,401 |
| 6Door County, WI | 77 | 45 | 30.0 | $380K | +1.6% | #185 of 2,401 |
| 7Dane County, WI | 77 | 663 | 26.4 | $373K | +4.9% | #186 of 2,401 |
| 8Calumet County, WI | 75 | 54 | 25.3 | $470K | +2.9% | #218 of 2,401 |
| 9Portage County, WI | 74 | 87 | 29.3 | $388K | +2.2% | #246 of 2,401 |
| 10Walworth County, WI | 74 | 135 | 31.3 | $379K | +0.8% | #248 of 2,401 |
Other business types in Oconto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care80
- Auto repair shops77
- Collision repair and body shops72
- Car washes and detailing84
- Tire shops
- Oil change and quick lube
- Gas stations58
- Insurance agencies62
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in Oconto County, WI?
As of September 2026, map listings count 55 auto repair and car care businesses in Oconto County. 10 of them (18%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 21 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023. Official counts list 58 one-person businesses without payroll.
How much do households in Oconto County, WI spend on vehicle maintenance and repairs?
About $21.2M a year, or $1,259 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 55 auto repair and car care businesses on map listings, it comes to $385K per business. It is estimated from the incomes of the 16,811 households in Oconto County and national spending patterns by income.
How does Oconto County, WI compare with the U.S. for auto repair and car care businesses?
Oconto County has 32.7 auto repair and car care businesses per 10,000 households, 8% below the U.S. rate of 35.7. Spending per business is $385K, 43% above the U.S. figure of $269K. At the U.S. ratio of auto repair and car care businesses to household spending, Oconto County would have about 79, against 55 on map listings. There is one business with payroll in the industry for every 801 households, against one for every 681 across the U.S.
How fast is Oconto County, WI growing?
Population estimates put Oconto County at 40,195 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,811 households. The median household income in Oconto County is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconto County scores 80 for auto repair and car care businesses (high), #122 of 2,401 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconto County. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in Oconto County
Screening a site or an acquisition in Oconto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.