Home services · Metro area · Wisconsin
Home repair companies in the Madison, WI metro area
The home repair companies in the Madison, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #29 of 387 scored metro areas
#1 of 13 scored metro areas based in Wisconsin
- Listings
- 347
- 11 chain locations (3%)
- Official establishments
- 424
- +4.7% since 2019
- Household spending a year
- $899.4M
- On home repairs, maintenance and insurance · $2,982 a household
- Spending per listing
- $2.6M
- 7% above the U.S.
- Listings per 10k households
- 11.5
- 7% below the U.S.
- Population, 2025
- 709,685
- +4.1% since 2020
See the home repair companies around any address in the Madison metro area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For home repair companies, the Madison metro area has a Groundwork market score of 72 (upper middle): #29 of 387 scored metro areas and #1 of 13 scored metro areas based in Wisconsin. That puts it in the top 10% of metro areas for home repair companies.
Map listings as of September 2026 show 347 home repair companies in the Madison metro area. 11 of them (3%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 11.5, 7% below the U.S. rate of 12.4.
Households in the Madison metro area spend about $899.4M a year on home repairs, maintenance and insurance, or $2,982 per household, in line with the U.S. average. That works out to $2.6M per company, 7% above the U.S. figure of $2.4M.
Official counts show 424 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in the Madison metro area in 2023, up 4.7% from 2019. That is one for every 711 households, against one for every 587 across the U.S. Since fiscal 2022, 18 SBA-backed loans worth $5.7M have gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Madison metro area. Population estimates show the Madison metro area grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Madison metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 12.8 | 12.4 |
| Spending per listing | $2.6M | $2.1M | $2.4M |
| Households per official establishment | 711 | 635 | 587 |
| Official establishment growth, 2019–2023 | +4.7% | +5.4% | +9.6% |
| Population growth, 2020–2025 | +4.1% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,982 | $2,759 | $3,018 |
| Median household income | $88,804 | $77,485 | $80,734 |
| Groundwork market score | 72 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 424+4.7% over the period
- Employees, 2023
- 6,504
- Annual payroll, 2023
- $512.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 34711 chain locations
- Listings at the U.S. rate for this spending
- 370The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 18
- Amount
- $5.7M
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Madison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison metro area
- Population, 2025 estimate
- 709,685+4.1% since 2020
- Households
- 301,580
- Median age
- 39.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 3,309 sq. mi.
- People per square mile
- 209
- Median household income
- $88,804+22.7% vs. 2015–2019, before inflation
- Average household income
- $116,647
- Median home value
- $372,400
- Jobs located here
- 417,554
- Daytime population
- 747,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for home repair companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Madison metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 72 | 347 | 11.5 | $2.6M | +4.1% | #29 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 68 | 1,846 | 12.5 | $2.5M | +2.6% | #52 of 387 |
| 2Kenosha, WI | 67 | 72 | 10.4 | $2.7M | −0.4% | #59 of 387 |
| 3Milwaukee-Waukesha, WI | 62 | 692 | 10.5 | $2.7M | 0.0% | #98 of 387 |
| 4Racine-Mount Pleasant, WI | 56 | 93 | 11.6 | $2.4M | +0.4% | #143 of 387 |
| 5Green Bay, WI | 50 | 179 | 13.2 | $2.1M | +2.5% | #195 of 387 |
| 6Wausau, WI | 38 | 78 | 13.5 | $2M | +1.0% | #287 of 387 |
| 7Eau Claire, WI | 38 | 111 | 15.4 | $1.7M | +2.6% | #290 of 387 |
| 8La Crosse-Onalaska, WI-MN | 33 | 102 | 14.2 | $1.9M | +0.4% | #332 of 387 |
| 9Appleton, WI | 32 | 169 | 16.9 | $1.7M | +2.7% | #342 of 387 |
Other business types in the Madison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades72
- HVAC and plumbing80
- Electricians58
- Roofing and gutters63
- Lawn, cleaning and pest control43
- Landscaping and lawn care43
- House cleaning45
- Pest control65
Real estate
Funeral services
Questions
How many home repair companies are in the Madison, WI metro area?
There are 347 home repair companies on map listings in the Madison metro area as of September 2026. 11 of them (3%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 424 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, up 4.7% from 2019.
How much do households in the Madison, WI metro area spend on home repairs, maintenance and insurance?
About $899.4M a year, or $2,982 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 347 home repair companies on map listings, it comes to $2.6M per company. It is estimated from the incomes of the 301,580 households in the Madison metro area and national spending patterns by income.
How does the Madison, WI metro area compare with the U.S. for home repair companies?
The Madison metro area has 11.5 home repair companies per 10,000 households, 7% below the U.S. rate of 12.4. Spending per company is $2.6M, 7% above the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, the Madison metro area would have about 370, against 347 on map listings. There is one business with payroll in the industry for every 711 households, against one for every 587 across the U.S. The official count rose 4.7% from 2019 to 2023, against +9.6% for the U.S.
How fast is the Madison, WI metro area growing?
Population estimates put the Madison metro area at 709,685 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 301,580 households. Median household income in the Madison metro area is $88,804, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison metro area scores 72 for home repair companies (upper middle), #29 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison metro area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Madison metro area
Screening a site or an acquisition in the Madison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.