Auto · Metro area · Wisconsin
Oil change and quick-lube shops in the Madison, WI metro area
The oil change and quick-lube shops in the Madison, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #71 of 290 scored metro areas
#2 of 10 scored metro areas based in Wisconsin
- Listings
- 22
- 19 chain locations (86%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $307.4M
- On vehicle maintenance and repairs · $1,019 a household
- Spending per listing
- $14M
- 2% above the U.S.
- Listings per 10k households
- 0.7
- In line with the U.S.
- Population, 2025
- 709,685
- +4.1% since 2020
See the oil change and quick-lube shops around any address in the Madison metro area
The site report maps the oil change and quick-lube shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in the Madison metro area comes to about $307.4M a year: $1,019 per household, 6% above the U.S. average. Spread across 22 oil change and quick-lube shops, that is $14M per shop, 2% above the U.S. figure of $13.7M. The spending figure covers all vehicle maintenance and repairs, not only oil change and quick-lube shops.
The Madison metro area has 22 oil change and quick-lube shops on map listings as of September 2026. 19 of them (86%) are chain locations, against 73% across the U.S. Per 10,000 households, that is 0.7, in line with the U.S. rate of 0.7.
The official count of businesses with payroll classed as oil change and lubrication shops in the Madison metro area was 20 in 2023. That is one for every 15,079 households, against one for every 14,222 across the U.S.
Population estimates show the Madison metro area grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). The Madison metro area scores 64 (upper middle) on the Groundwork market score for oil change and quick-lube shops, ranking #71 of 290 scored metro areas and #2 of 10 scored metro areas based in Wisconsin. That puts it in the top quarter of metro areas.
How the Madison metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the oil change and quick-lube shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.7 | 0.8 | 0.7 |
| Spending per listing | $14M | $13M | $13.7M |
| Households per official establishment | 15,079 | 13,189 | 14,222 |
| Official establishment growth, 2019–2023 | n/a | +23.7% | +12.1% |
| Population growth, 2020–2025 | +4.1% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,019 | $1,061 | $958 |
| Median household income | $88,804 | $77,485 | $80,734 |
| Groundwork market score | 64 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20
- Employees, 2023
- 134
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2219 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as oil change and lubrication shops in the Madison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison metro area
- Population, 2025 estimate
- 709,685+4.1% since 2020
- Households
- 301,580
- Median age
- 39.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 3,309 sq. mi.
- People per square mile
- 209
- Median household income
- $88,804+22.7% vs. 2015–2019, before inflation
- Average household income
- $116,647
- Median home value
- $372,400
- Jobs located here
- 417,554
- Daytime population
- 747,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the oil change and quick-lube shops on map listings by name and distance.
Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOil change and quick lube across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for oil change and quick-lube shops, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Madison metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 72 | 84 | 0.6 | $19.2M | +2.6% | #38 of 290 |
| 1Racine-Mount Pleasant, WI | 64 | 5 | 0.6 | $17.1M | +0.4% | #68 of 290 |
| 2Madison, WI | 64 | 22 | 0.7 | $14M | +4.1% | #71 of 290 |
| 3Oshkosh-Neenah, WI | 60 | 5 | 0.7 | $15.1M | +1.4% | #93 of 290 |
| 4Kenosha, WI | 58 | 5 | 0.7 | $15.1M | −0.4% | #103 of 290 |
| 5Appleton, WI | 53 | 10 | 1.0 | $11.3M | +2.7% | #139 of 290 |
| Duluth, MN-WI | 52 | 11 | 0.9 | $11.8M | +0.2% | #145 of 290 |
| 6Wausau, WI | 49 | 6 | 1.0 | $10.9M | +1.0% | #159 of 290 |
| 7Fond du Lac, WI | 43 | 5 | 1.2 | $9.4M | +0.5% | #187 of 290 |
| 8Green Bay, WI | 40 | 16 | 1.2 | $9.3M | +2.5% | #204 of 290 |
Other business types in the Madison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care81
- Auto repair shops77
- Collision repair and body shops79
- Car washes and detailing77
- Tire shops84
- Oil change and quick lube64
- Gas stations62
- Insurance agencies33
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many oil change and quick-lube shops are in the Madison, WI metro area?
Map listings as of September 2026 show 22 oil change and quick-lube shops in the Madison metro area. 19 of them (86%) are chain locations. The listings count oil change and quick-lube shops. Official counts show 20 businesses with payroll classed as oil change and lubrication shops in 2023.
How much do households in the Madison, WI metro area spend on vehicle maintenance and repairs?
About $307.4M a year, or $1,019 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 22 oil change and quick-lube shops on map listings, it comes to $14M per shop. That spending covers all vehicle maintenance and repairs, which oil change and quick-lube shops share with other businesses in the trade. It is estimated from the incomes of the 301,580 households in the Madison metro area and national spending patterns by income.
How does the Madison, WI metro area compare with the U.S. for oil change and quick-lube shops?
The Madison metro area has 0.7 oil change and quick-lube shops per 10,000 households, in line with the U.S. rate of 0.7. Spending per shop is $14M, 2% above the U.S. figure of $13.7M. The count on map listings matches the U.S. ratio of oil change and quick-lube shops to household spending. There is one business with payroll in the industry for every 15,079 households, against one for every 14,222 across the U.S.
How fast is the Madison, WI metro area growing?
Population estimates put the Madison metro area at 709,685 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 301,580 households. Median household income in the Madison metro area is $88,804, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison metro area scores 64 for oil change and quick-lube shops (upper middle), #71 of 290 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison metro area. It maps the oil change and quick-lube shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for oil change and quick-lube shops · All 56 business types in the Madison metro area
Screening a site or an acquisition in the Madison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.