Health care · Metro area · Wisconsin
Chiropractors in the Madison, WI metro area
Competitor counts, household spending and official business counts for chiropractors in the Madison, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #218 of 386 scored metro areas
#4 of 13 scored metro areas based in Wisconsin
- Listings
- 231
- 23 chain locations (10%)
- Official establishments
- 149
- +6.4% since 2019
- Household spending a year
- $466.9M
- On medical and dental services · $1,548 a household
- Spending per listing
- $2M
- 16% below the U.S.
- Listings per 10k households
- 7.7
- 43% above the U.S.
- Population, 2025
- 709,685
- +4.1% since 2020
See the chiropractors around any address in the Madison metro area
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 231 chiropractors in the Madison metro area. Chain locations make up 10% of them, against 8% across the U.S. Per 10,000 households, that is 7.7, 43% above the U.S. rate of 5.4.
Household spending on medical and dental services in the Madison metro area comes to about $466.9M a year: $1,548 per household, 20% above the U.S. average. That works out to $2M per practice, 16% below the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.
In 2023, official counts showed 149 businesses with payroll in the Madison metro area classed as offices of chiropractors, up 6.4% from 2019. That is one for every 2,024 households, against one for every 3,237 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $1.9M have gone to businesses classed as offices of chiropractors in the Madison metro area.
Population estimates show the Madison metro area grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for chiropractors in the Madison metro area is 46 (lower middle), #218 of 386 scored metro areas and #4 of 13 scored metro areas based in Wisconsin.
How the Madison metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 7.3 | 5.4 |
| Spending per listing | $2M | $2M | $2.4M |
| Households per official establishment | 2,024 | 2,298 | 3,237 |
| Official establishment growth, 2019–2023 | +6.4% | +0.8% | +0.8% |
| Population growth, 2020–2025 | +4.1% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,548 | $1,435 | $1,288 |
| Median household income | $88,804 | $77,485 | $80,734 |
| Groundwork market score | 46 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 149+6.4% over the period
- Employees, 2023
- 438
- Annual payroll, 2023
- $21.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 23123 chain locations
- Listings at the U.S. rate for this spending
- 195The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $1.9M
SBA-backed loans to businesses classed as offices of chiropractors in the Madison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison metro area
- Population, 2025 estimate
- 709,685+4.1% since 2020
- Households
- 301,580
- Median age
- 39.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 3,309 sq. mi.
- People per square mile
- 209
- Median household income
- $88,804+22.7% vs. 2015–2019, before inflation
- Average household income
- $116,647
- Median home value
- $372,400
- Jobs located here
- 417,554
- Daytime population
- 747,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for chiropractors, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Madison metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine-Mount Pleasant, WI | 57 | 43 | 5.3 | $2.7M | +0.4% | #141 of 386 |
| 2Janesville-Beloit, WI | 56 | 33 | 4.9 | $2.8M | +1.7% | #149 of 386 |
| 3Kenosha, WI | 54 | 34 | 4.9 | $3M | −0.4% | #163 of 386 |
| Duluth, MN-WI | 47 | 68 | 5.6 | $2.4M | +0.2% | #208 of 386 |
| 4Madison, WI | 46 | 231 | 7.7 | $2M | +4.1% | #218 of 386 |
| 5Milwaukee-Waukesha, WI | 44 | 444 | 6.8 | $2.2M | 0.0% | #231 of 386 |
| 6Wausau, WI | 40 | 41 | 7.1 | $2M | +1.0% | #272 of 386 |
| 7Appleton, WI | 40 | 76 | 7.6 | $2M | +2.7% | #273 of 386 |
| 8Fond du Lac, WI | 39 | 27 | 6.2 | $2.2M | +0.5% | #282 of 386 |
| 9Oshkosh-Neenah, WI | 38 | 51 | 7.0 | $2M | +1.4% | #289 of 386 |
Other business types in the Madison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in the Madison, WI metro area?
The Madison metro area has 231 chiropractors on map listings as of September 2026. 23 of them (10%) are chain locations. The listings count chiropractors. Official counts show 149 businesses with payroll classed as offices of chiropractors in 2023, up 6.4% from 2019.
How much do households in the Madison, WI metro area spend on medical and dental services?
About $466.9M a year, or $1,548 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 231 chiropractors on map listings, it comes to $2M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 301,580 households in the Madison metro area and national spending patterns by income.
How does the Madison, WI metro area compare with the U.S. for chiropractors?
The Madison metro area has 7.7 chiropractors per 10,000 households, 43% above the U.S. rate of 5.4. Spending per practice is $2M, 16% below the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, the Madison metro area would have about 195, against 231 on map listings. There is one business with payroll in the industry for every 2,024 households, against one for every 3,237 across the U.S. The official count rose 6.4% from 2019 to 2023, against +0.8% for the U.S.
How fast is the Madison, WI metro area growing?
Population estimates put the Madison metro area at 709,685 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 301,580 households. Median household income in the Madison metro area is $88,804, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison metro area scores 46 for chiropractors (lower middle), #218 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison metro area. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in the Madison metro area
Screening a site or an acquisition in the Madison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.