Health care · Metro area · Wisconsin
Urgent care and walk-in clinics in the Madison, WI metro area
How the Madison, WI metro area compares with other metro areas and the U.S. for urgent care and walk-in clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 91 out of 100: Very high
Ranked #2 of 197 scored metro areas
#1 of 5 scored metro areas based in Wisconsin
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $466.9M
- On medical and dental services · $1,548 a household
- Spending per listing
- $77.8M
- 3.2 times the U.S.
- Listings per 10k households
- 0.2
- 60% below the U.S.
- Population, 2025
- 709,685
- +4.1% since 2020
See the urgent care and walk-in clinics around any address in the Madison metro area
The site report maps the urgent care and walk-in clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for urgent care and walk-in clinics in the Madison metro area is 91 (very high), #2 of 197 scored metro areas and #1 of 5 scored metro areas based in Wisconsin. That puts it in the top 10% of metro areas for urgent care and walk-in clinics.
Household spending on medical and dental services in the Madison metro area comes to about $466.9M a year: $1,548 per household, 20% above the U.S. average. That works out to $77.8M per clinic, 3.2 times the U.S. figure of $24.5M. The spending figure covers all medical and dental services, not only urgent care and walk-in clinics.
There are 6 urgent care and walk-in clinics on map listings in the Madison metro area as of September 2026. None of them are chain locations, against 24% across the U.S. That comes to 0.2 for every 10,000 households, 60% below the U.S. rate of 0.5.
The official count of businesses with payroll classed as freestanding emergency and urgent care centers in the Madison metro area was 6 in 2023. That is one for every 50,263 households, against one for every 12,867 across the U.S. Population estimates put the population change in the Madison metro area from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%).
How the Madison metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the urgent care and walk-in clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.2 | 0.3 | 0.5 |
| Spending per listing | $77.8M | $46.2M | $24.5M |
| Households per official establishment | 50,263 | 26,661 | 12,867 |
| Official establishment growth, 2019–2023 | n/a | −13.9% | +32.0% |
| Population growth, 2020–2025 | +4.1% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,548 | $1,435 | $1,288 |
| Median household income | $88,804 | $77,485 | $80,734 |
| Groundwork market score | 91 | 79 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 287
- Annual payroll, 2023
- $25M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as freestanding emergency and urgent care centers in the Madison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison metro area
- Population, 2025 estimate
- 709,685+4.1% since 2020
- Households
- 301,580
- Median age
- 39.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 3,309 sq. mi.
- People per square mile
- 209
- Median household income
- $88,804+22.7% vs. 2015–2019, before inflation
- Average household income
- $116,647
- Median home value
- $372,400
- Jobs located here
- 417,554
- Daytime population
- 747,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the urgent care and walk-in clinics on map listings by name and distance.
Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardUrgent care and walk-in clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for urgent care and walk-in clinics, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Madison metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 91 | 6 | 0.2 | $77.8M | +4.1% | #2 of 197 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 82 | 71 | 0.5 | $34.1M | +2.6% | #4 of 197 |
| 2Milwaukee-Waukesha, WI | 73 | 27 | 0.4 | $35.6M | 0.0% | #18 of 197 |
| 3Green Bay, WI | 72 | 6 | 0.4 | $32.6M | +2.5% | #20 of 197 |
| 4Oshkosh-Neenah, WI | 51 | 6 | 0.8 | $16.9M | +1.4% | #98 of 197 |
| 5Racine-Mount Pleasant, WI | 40 | 7 | 0.9 | $16.5M | +0.4% | #140 of 197 |
Other business types in the Madison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics73
- Dentists and orthodontists87
- Primary care and pediatrics85
- Urgent care and walk-in clinics91
- Chiropractors46
- Physical therapy75
- Optometrists and eye care70
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many urgent care and walk-in clinics are in the Madison, WI metro area?
As of September 2026, map listings count 6 urgent care and walk-in clinics in the Madison metro area. None of them are chain locations. The listings count urgent care and walk-in clinics. Official counts show 6 businesses with payroll classed as freestanding emergency and urgent care centers in 2023.
How much do households in the Madison, WI metro area spend on medical and dental services?
About $466.9M a year, or $1,548 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 6 urgent care and walk-in clinics on map listings, it comes to $77.8M per clinic. That spending covers all medical and dental services, which urgent care and walk-in clinics share with other businesses in the trade. It is estimated from the incomes of the 301,580 households in the Madison metro area and national spending patterns by income.
How does the Madison, WI metro area compare with the U.S. for urgent care and walk-in clinics?
The Madison metro area has 0.2 urgent care and walk-in clinics per 10,000 households, 60% below the U.S. rate of 0.5. Spending per clinic is $77.8M, 3.2 times the U.S. figure of $24.5M. At the U.S. ratio of urgent care and walk-in clinics to household spending, the Madison metro area would have about 19, against 6 on map listings. There is one business with payroll in the industry for every 50,263 households, against one for every 12,867 across the U.S.
How fast is the Madison, WI metro area growing?
Population estimates put the Madison metro area at 709,685 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 301,580 households. Median household income in the Madison metro area is $88,804, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison metro area scores 91 for urgent care and walk-in clinics (very high), #2 of 197 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison metro area. It maps the urgent care and walk-in clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for urgent care and walk-in clinics · All 56 business types in the Madison metro area
Screening a site or an acquisition in the Madison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.