Real estate · Metro area · Wisconsin
Property management companies in the Madison, WI metro area
The property management companies in the Madison, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #279 of 374 scored metro areas
#10 of 13 scored metro areas based in Wisconsin
- Listings
- 109
- 1 chain location (1%)
- Official establishments
- 185
- +27.8% since 2019
- Household spending a year
- $4.6B
- On rent and homeowner costs · $15,129 a household
- Housing spending per listing (U.S. = 100)
- 75
- 25% below the U.S.
- Listings per 10k households
- 3.6
- 20% above the U.S.
- Population, 2025
- 709,685
- +4.1% since 2020
See the property management companies around any address in the Madison metro area
The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Madison metro area spend about $4.6B a year on rent and homeowner costs, or $15,129 per household, 9% below the U.S. average. Housing spending per company is 25% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in.
The Madison metro area has 109 property management companies on map listings as of September 2026. One of them (1%) is a chain location, against 4% across the U.S. That is 3.6 per 10,000 households, 20% above the U.S. rate of 3.0.
In 2023, official counts showed 185 businesses with payroll in the Madison metro area classed as residential and commercial property managers, up 27.8% from 2019. That is one for every 1,630 households, against one for every 1,638 across the U.S.
Between 2020 and 2025, the population of the Madison metro area grew 4.1%, faster than the U.S. (+3.1%). For property management companies, the Madison metro area has a Groundwork market score of 39 (lower middle): #279 of 374 scored metro areas and #10 of 13 scored metro areas based in Wisconsin.
How the Madison metro area compares
The same measures for Wisconsin and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Madison metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 2.5 | 3.0 |
| Housing spending per listing (U.S. = 100) | 75 | 101 | 100 |
| Households per official establishment | 1,630 | 2,585 | 1,638 |
| Official establishment growth, 2019–2023 | +27.8% | +19.3% | +11.4% |
| Population growth, 2020–2025 | +4.1% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $15,129 | $14,211 | $16,661 |
| Median household income | $88,804 | $77,485 | $80,734 |
| Groundwork market score | 39 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 185+27.8% over the period
- Employees, 2023
- 1,866
- Annual payroll, 2023
- $108.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1091 chain location
- Listings at the U.S. rate for this spending
- 82The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as residential and commercial property managers in the Madison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison metro area
- Population, 2025 estimate
- 709,685+4.1% since 2020
- Households
- 301,580
- Median age
- 39.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 3,309 sq. mi.
- People per square mile
- 209
- Median household income
- $88,804+22.7% vs. 2015–2019, before inflation
- Average household income
- $116,647
- Median home value
- $372,400
- Jobs located here
- 417,554
- Daytime population
- 747,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.
Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardProperty management across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for property management companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Madison metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Appleton, WI | 71 | 15 | 1.5 | 176 | +2.7% | #31 of 374 |
| 2Sheboygan, WI | 61 | 8 | 1.6 | 155 | 0.0% | #85 of 374 |
| 3Fond du Lac, WI | 61 | 7 | 1.6 | 154 | +0.5% | #86 of 374 |
| 4Racine-Mount Pleasant, WI | 61 | 14 | 1.7 | 147 | +0.4% | #88 of 374 |
| 5Oshkosh-Neenah, WI | 52 | 15 | 2.1 | 121 | +1.4% | #164 of 374 |
| 6Janesville-Beloit, WI | 49 | 17 | 2.5 | 98 | +1.7% | #200 of 374 |
| 7Green Bay, WI | 48 | 41 | 3.0 | 85 | +2.5% | #208 of 374 |
| 8Kenosha, WI | 44 | 19 | 2.8 | 94 | −0.4% | #234 of 374 |
| Duluth, MN-WI | 43 | 32 | 2.7 | 93 | +0.2% | #243 of 374 |
| 9Wausau, WI | 43 | 18 | 3.1 | 81 | +1.0% | #244 of 374 |
| 10Madison, WI | 39 | 109 | 3.6 | 75 | +4.1% | #279 of 374 |
Other business types in the Madison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate47
- Real estate agents and brokers45
- Property management39
- Mortgage brokers and lenders66
- Home inspectors65
Funeral services
Questions
How many property management companies are in the Madison, WI metro area?
Map listings as of September 2026 show 109 property management companies in the Madison metro area. One of them (1%) is a chain location. The listings count property management companies. Official counts show 185 businesses with payroll classed as residential and commercial property managers in 2023, up 27.8% from 2019.
How much do households in the Madison, WI metro area spend on rent and homeowner costs?
About $4.6B a year, or $15,129 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). For the 109 property management companies on map listings, housing spending per company is 25% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in. It is estimated from the incomes of the 301,580 households in the Madison metro area and national spending patterns by income.
How does the Madison, WI metro area compare with the U.S. for property management companies?
The Madison metro area has 3.6 property management companies per 10,000 households, 20% above the U.S. rate of 3.0. The index of housing spending per company is 75, where 100 is the U.S. At the U.S. ratio of property management companies to household spending, the Madison metro area would have about 82, against 109 on map listings. There is one business with payroll in the industry for every 1,630 households, against one for every 1,638 across the U.S. The official count rose 27.8% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Madison, WI metro area growing?
Population estimates put the Madison metro area at 709,685 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 301,580 households. Median household income in the Madison metro area is $88,804, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison metro area scores 39 for property management companies (lower middle), #279 of 374 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison metro area. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for property management companies · All 56 business types in the Madison metro area
Screening a site or an acquisition in the Madison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.