Food and drink · Small-town market · Missouri
Fast food and sandwich shops in the Marshall, MO area
How the Marshall, MO area compares with other small-town markets and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #455 of 537 scored small-town markets
#14 of 17 scored small-town markets based in Missouri
- Listings
- 14
- 13 chain locations (93%)
- Official establishments
- 16
- All limited-service restaurants
- Household spending a year
- $26.7M
- On food away from home · $3,322 a household
- Spending per listing
- $1.9M
- 37% below the U.S.
- Listings per 10k households
- 17.4
- 31% above the U.S.
- Population, 2025
- 23,265
- −0.3% since 2020
See the fast food and sandwich shops around any address in the Marshall area
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for fast food and sandwich shops in the Marshall area is 29 (lower middle), #455 of 537 scored small-town markets and #14 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 14 fast food and sandwich shops in the Marshall area. Chain locations make up 93% of them, against 79% across the U.S. That is 17.4 per 10,000 households, 31% above the U.S. rate of 13.3.
At $3,322 per household (18% below the U.S. average), households in the Marshall area spend about $26.7M a year on food away from home. That works out to $1.9M per shop, 37% below the U.S. figure of $3.1M. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade.
Official counts show 16 businesses with payroll classed as limited-service restaurants in the Marshall area in 2023. That is one for every 503 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Population estimates show the Marshall area declined 0.3% from 2020 to 2025, against +3.1% for the U.S.
How the Marshall area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.4 | 13.3 | 13.3 |
| Spending per listing | $1.9M | $2.9M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 503 | 521 | 478 |
| Official establishment growth, 2019–2023 | n/a | +8.4% | +6.1% |
| Population growth, 2020–2025 | −0.3% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,322 | $3,799 | $4,070 |
| Median household income | $57,931 | $70,702 | $80,734 |
| Groundwork market score | 29 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16All limited-service restaurants
- Employees, 2023
- 309
- Annual payroll, 2023
- $5.2M
- One-person businesses, 2023
- 4All limited-service restaurants with no payroll
- Map listings, September 2026
- 1413 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in the Marshall area
- Population, 2025 estimate
- 23,265−0.3% since 2020
- Households
- 8,053
- Median age
- 36.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 756 sq. mi.
- People per square mile
- 31
- Median household income
- $57,931+29.5% vs. 2015–2019, before inflation
- Average household income
- $76,384
- Median home value
- $150,500
- Jobs located here
- 9,081
- Daytime population
- 21,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshall area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for fast food and sandwich shops, numbered among those based in Missouri (a market based in another state is listed without a number), with the Marshall area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quincy, IL-MO | 64 | 35 | 11.3 | $3.2M | −2.0% | #143 of 537 |
| 1Warrensburg, MO | 61 | 31 | 14.7 | $2.4M | +4.9% | #172 of 537 |
| 2Mexico, MO | 59 | 10 | 10.8 | $3.1M | −1.0% | #187 of 537 |
| 3Sikeston, MO | 55 | 21 | 10.6 | $3.2M | −0.3% | #228 of 537 |
| 4Rolla, MO | 47 | 24 | 13.8 | $2.4M | +1.6% | #301 of 537 |
| 5Sedalia, MO | 46 | 24 | 14.1 | $2.4M | +2.9% | #314 of 537 |
| 6West Plains, MO | 46 | 22 | 13.8 | $2.2M | +2.5% | #315 of 537 |
| 7Moberly, MO | 45 | 13 | 14.1 | $2.3M | +0.2% | #323 of 537 |
| 8Kirksville, MO | 43 | 16 | 15.3 | $2.2M | +1.9% | #344 of 537 |
| 9Lebanon, MO | 42 | 21 | 14.4 | $2.2M | +2.5% | #353 of 537 |
| 14Marshall, MO | 29 | 14 | 17.4 | $1.9M | −0.3% | #455 of 537 |
Other business types in the Marshall area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes33
- Sit-down restaurants38
- Fast food and sandwich shops29
- Pizza25
- Coffee shops and cafes36
- Bakeries and dessert shops51
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in the Marshall, MO area?
The Marshall area has 14 fast food and sandwich shops on map listings as of September 2026. 13 of them (93%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 16 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Another 4 one-person businesses have no payroll, by official counts.
How much do households in the Marshall, MO area spend on food away from home?
About $26.7M a year, or $3,322 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 14 fast food and sandwich shops on map listings, it comes to $1.9M per shop. The spending figure covers all food away from home, not only fast food and sandwich shops. It is estimated from the incomes of the 8,053 households in the Marshall area and national spending patterns by income.
How does the Marshall, MO area compare with the U.S. for fast food and sandwich shops?
The Marshall area has 17.4 fast food and sandwich shops per 10,000 households, 31% above the U.S. rate of 13.3. Spending per shop is $1.9M, 37% below the U.S. figure of $3.1M. At the national ratio of fast food and sandwich shops to household spending, the Marshall area would have about 9, against 14 on map listings. There is one business with payroll in the industry for every 503 households, against one for every 478 across the U.S.
How fast is the Marshall, MO area growing?
Population estimates put the Marshall area at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. The median household income in the Marshall area is $57,931 a year, 28% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area scores 29 for fast food and sandwich shops (lower middle), #455 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshall area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Marshall area
Screening a site or an acquisition in the Marshall area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.