Home services · Small-town market · Missouri
Home repair companies in the Marshall, MO area
The home repair companies in the Marshall, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $19M
- On home repairs, maintenance and insurance · $2,355 a household
- Spending per listing
- $4.7M
- 95% above the U.S.
- Listings per 10k households
- 5.0
- 60% below the U.S.
- Population, 2025
- 23,265
- −0.3% since 2020
See the home repair companies around any address in the Marshall area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on home repairs, maintenance and insurance in the Marshall area comes to about $19M a year: $2,355 per household, 22% below the U.S. average. Spread across 4 home repair companies, that is $4.7M per company, 95% above the U.S. figure of $2.4M.
The Marshall area has 4 home repair companies on map listings as of September 2026. Per 10,000 households, that is 5.0, 60% below the U.S. rate of 12.4.
In 2023, official counts showed 8 businesses with payroll in the Marshall area classed as plumbing, HVAC, electrical and roofing contractors. That is one for every 1,007 households, against one for every 587 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $2M has gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Marshall area.
Population estimates put the population change in the Marshall area from 2020 to 2025 at −0.3%, against +3.1% for the U.S. With 4 home repair companies on map listings, the Marshall area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Marshall area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 12.9 | 12.4 |
| Spending per listing | $4.7M | $2.1M | $2.4M |
| Households per official establishment | 1,007 | 678 | 587 |
| Official establishment growth, 2019–2023 | n/a | +9.2% | +9.6% |
| Population growth, 2020–2025 | −0.3% | +1.9% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,355 | $2,667 | $3,018 |
| Median household income | $57,931 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 48
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $2M
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshall area
- Population, 2025 estimate
- 23,265−0.3% since 2020
- Households
- 8,053
- Median age
- 36.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 756 sq. mi.
- People per square mile
- 31
- Median household income
- $57,931+29.5% vs. 2015–2019, before inflation
- Average household income
- $76,384
- Median home value
- $150,500
- Jobs located here
- 9,081
- Daytime population
- 21,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshall area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for home repair companies, numbered among those based in Missouri, with the Marshall area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Leonard Wood, MO | 71 | 13 | 7.7 | $3.2M | +0.8% | #47 of 526 |
| 2Hannibal, MO | 64 | 13 | 8.5 | $2.8M | +0.4% | #103 of 526 |
| 3Warrensburg, MO | 58 | 23 | 10.9 | $2.3M | +4.9% | #165 of 526 |
| 4Mexico, MO | 52 | 9 | 9.8 | $2.4M | −1.0% | #241 of 526 |
| 5Sikeston, MO | 46 | 18 | 9.1 | $2.6M | −0.3% | #308 of 526 |
| 6Kirksville, MO | 44 | 12 | 11.5 | $2.1M | +1.9% | #339 of 526 |
| 7Rolla, MO | 41 | 26 | 15.0 | $1.6M | +1.6% | #369 of 526 |
| 8Kennett, MO | 40 | 12 | 10.7 | $2.1M | −4.8% | #372 of 526 |
| 9Poplar Bluff, MO | 40 | 18 | 10.8 | $2.1M | −0.4% | #373 of 526 |
| 10Lebanon, MO | 40 | 20 | 13.7 | $1.7M | +2.5% | #384 of 526 |
| Marshall, MO | Not scored | 4 | 5.0 | $4.7M | −0.3% |
Other business types in the Marshall area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many home repair companies are in the Marshall, MO area?
Map listings as of September 2026 show 4 home repair companies in the Marshall area. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 8 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023.
How much do households in the Marshall, MO area spend on home repairs, maintenance and insurance?
About $19M a year, or $2,355 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 4 home repair companies on map listings, it comes to $4.7M per company. It is estimated from the incomes of the 8,053 households in the Marshall area and national spending patterns by income.
How does the Marshall, MO area compare with the U.S. for home repair companies?
The Marshall area has 5.0 home repair companies per 10,000 households, 60% below the U.S. rate of 12.4. Spending per company is $4.7M, 95% above the U.S. figure of $2.4M. At the U.S. ratio of home repair companies to household spending, the Marshall area would have about 8, against 4 on map listings. There is one business with payroll in the industry for every 1,007 households, against one for every 587 across the U.S.
How fast is the Marshall, MO area growing?
Population estimates put the Marshall area at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. The median household income in the Marshall area is $57,931 a year, 28% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area has no market score for home repair companies: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshall area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Marshall area
Screening a site or an acquisition in the Marshall area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.