Auto · Small-town market · Missouri
Collision repair and body shops in the Marshall, MO area
How the Marshall, MO area compares with other small-town markets and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #375 of 387 scored small-town markets
#16 of 16 scored small-town markets based in Missouri
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $8.3M
- On vehicle maintenance and repairs · $1,032 a household
- Spending per listing
- $1.2M
- 61% below the U.S.
- Listings per 10k households
- 8.7
- 2.8 times the U.S.
- Population, 2025
- 23,265
- −0.3% since 2020
See the collision repair and body shops around any address in the Marshall area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Marshall area scores 19 (low) on the Groundwork market score for collision repair and body shops, ranking #375 of 387 scored small-town markets and #16 of 16 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 7 collision repair and body shops in the Marshall area. One of them (14%) is a chain location, against 14% across the U.S. That comes to 8.7 for every 10,000 households, 2.8 times the U.S. rate of 3.1.
Household spending on vehicle maintenance and repairs in the Marshall area comes to about $8.3M a year: $1,032 per household, 8% above the U.S. average. That works out to $1.2M per shop, 61% below the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as automotive body, paint and interior repair in the Marshall area in 2023. That is one for every 1,150 households, against one for every 3,689 across the U.S. Between 2020 and 2025, the population of the Marshall area declined 0.3%, against +3.1% for the U.S.
How the Marshall area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 3.2 | 3.1 |
| Spending per listing | $1.2M | $3.3M | $3.1M |
| Households per official establishment | 1,150 | 3,004 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −0.5% | −0.8% |
| Population growth, 2020–2025 | −0.3% | +1.9% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,032 | $1,058 | $958 |
| Median household income | $57,931 | $70,702 | $80,734 |
| Groundwork market score | 19 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 26
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshall area
- Population, 2025 estimate
- 23,265−0.3% since 2020
- Households
- 8,053
- Median age
- 36.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 756 sq. mi.
- People per square mile
- 31
- Median household income
- $57,931+29.5% vs. 2015–2019, before inflation
- Average household income
- $76,384
- Median home value
- $150,500
- Jobs located here
- 9,081
- Daytime population
- 21,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshall area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for collision repair and body shops, numbered among those based in Missouri, with the Marshall area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 81 | 8 | 3.8 | $3M | +4.9% | #16 of 387 |
| 2Lebanon, MO | 65 | 5 | 3.4 | $3.1M | +2.5% | #90 of 387 |
| 3Fort Leonard Wood, MO | 63 | 6 | 3.6 | $3M | +0.8% | #105 of 387 |
| 4Branson, MO | 61 | 7 | 3.1 | $3.4M | +1.7% | #110 of 387 |
| 5Sedalia, MO | 57 | 8 | 4.7 | $2.3M | +2.9% | #139 of 387 |
| 6Farmington, MO | 52 | 10 | 4.0 | $2.6M | +2.1% | #172 of 387 |
| 7Hannibal, MO | 43 | 6 | 3.9 | $2.8M | +0.4% | #248 of 387 |
| 8Poplar Bluff, MO | 41 | 9 | 5.4 | $1.7M | −0.4% | #267 of 387 |
| 9Sikeston, MO | 40 | 8 | 4.0 | $2.6M | −0.3% | #269 of 387 |
| 10West Plains, MO | 39 | 8 | 5.0 | $2.2M | +2.5% | #279 of 387 |
| 16Marshall, MO | 19 | 7 | 8.7 | $1.2M | −0.3% | #375 of 387 |
Other business types in the Marshall area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care32
- Auto repair shops33
- Collision repair and body shops19
- Car washes and detailing
- Tire shops
- Oil change and quick lube
- Gas stations19
- Insurance agencies25
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Marshall, MO area?
There are 7 collision repair and body shops on map listings in the Marshall area as of September 2026. One of them (14%) is a chain location. The listings count collision repair and auto body shops. Official counts show 7 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in the Marshall, MO area spend on vehicle maintenance and repairs?
About $8.3M a year, or $1,032 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 7 collision repair and body shops on map listings, it comes to $1.2M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 8,053 households in the Marshall area and national spending patterns by income.
How does the Marshall, MO area compare with the U.S. for collision repair and body shops?
The Marshall area has 8.7 collision repair and body shops per 10,000 households, 2.8 times the U.S. rate of 3.1. Spending per shop is $1.2M, 61% below the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, the Marshall area would have about 3, against 7 on map listings. There is one business with payroll in the industry for every 1,150 households, against one for every 3,689 across the U.S.
How fast is the Marshall, MO area growing?
Population estimates put the Marshall area at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. The median household income in the Marshall area is $57,931 a year, 28% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area scores 19 for collision repair and body shops (low), #375 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshall area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Marshall area
Screening a site or an acquisition in the Marshall area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.