Health care · Small-town market · Missouri
Medical and dental practices in the Marshall, MO area
How the Marshall, MO area compares with other small-town markets and the U.S. for medical and dental practices: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #246 of 538 scored small-town markets
#8 of 17 scored small-town markets based in Missouri
- Listings
- 55
- 7 chain locations (13%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $10M
- On medical and dental services · $1,238 a household
- Spending per listing
- $181K
- 19% above the U.S.
- Listings per 10k households
- 68.3
- 19% below the U.S.
- Population, 2025
- 23,265
- −0.3% since 2020
See the medical and dental practices around any address in the Marshall area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Marshall area spend about $10M a year on medical and dental services, or $1,238 per household, 4% below the U.S. average. That is about $181K of household spending for each practice on map listings, 19% above the U.S. figure of $152K.
The Marshall area has 55 medical and dental practices on map listings as of September 2026. Chain locations make up 13% of them, against 11% across the U.S. Per 10,000 households, that is 68.3, 19% below the U.S. rate of 84.5.
Official counts show 18 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Marshall area in 2023. That is one for every 447 households, against one for every 270 across the U.S. Another 6 one-person businesses have no payroll, by official counts.
Population estimates show the Marshall area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. For medical and dental practices, the Marshall area has a Groundwork market score of 53 (upper middle): #246 of 538 scored small-town markets and #8 of 17 scored small-town markets based in Missouri.
How the Marshall area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 68.3 | 68.6 | 84.5 |
| Spending per listing | $181K | $203K | $152K |
| Households per official establishment | 447 | 328 | 270 |
| Official establishment growth, 2019–2023 | n/a | +1.6% | +1.5% |
| Population growth, 2020–2025 | −0.3% | +1.9% | +3.1% |
| Spending per household on medical and dental services | $1,238 | $1,389 | $1,288 |
| Median household income | $57,931 | $70,702 | $80,734 |
| Groundwork market score | 53 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 139
- Annual payroll, 2023
- $8.4M
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 557 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshall area
- Population, 2025 estimate
- 23,265−0.3% since 2020
- Households
- 8,053
- Median age
- 36.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 756 sq. mi.
- People per square mile
- 31
- Median household income
- $57,931+29.5% vs. 2015–2019, before inflation
- Average household income
- $76,384
- Median home value
- $150,500
- Jobs located here
- 9,081
- Daytime population
- 21,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshall area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for medical and dental practices, numbered among those based in Missouri, with the Marshall area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 82 | 97 | 46.0 | $288K | +4.9% | #19 of 538 |
| 2Fort Leonard Wood, MO | 80 | 77 | 45.7 | $283K | +0.8% | #27 of 538 |
| 3Sedalia, MO | 75 | 95 | 55.9 | $225K | +2.9% | #51 of 538 |
| 4Lebanon, MO | 68 | 84 | 57.7 | $208K | +2.5% | #107 of 538 |
| 5Kennett, MO | 67 | 44 | 39.1 | $297K | −4.8% | #111 of 538 |
| 6Mexico, MO | 58 | 57 | 61.8 | $200K | −1.0% | #191 of 538 |
| 7Sikeston, MO | 54 | 113 | 57.0 | $219K | −0.3% | #230 of 538 |
| 8Marshall, MO | 53 | 55 | 68.3 | $181K | −0.3% | #246 of 538 |
| 9Moberly, MO | 51 | 59 | 63.8 | $194K | +0.2% | #259 of 538 |
| 10Farmington, MO | 51 | 163 | 65.7 | $190K | +2.1% | #260 of 538 |
Other business types in the Marshall area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics53
- Dentists and orthodontists56
- Primary care and pediatrics
- Urgent care and walk-in clinics
- Chiropractors23
- Physical therapy32
- Optometrists and eye care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Marshall, MO area?
Map listings as of September 2026 show 55 medical and dental practices in the Marshall area. 7 of them (13%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 18 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023. Official counts list 6 one-person businesses without payroll.
How much do households in the Marshall, MO area spend on medical and dental services?
About $10M a year, or $1,238 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 55 medical and dental practices on map listings, it comes to $181K per practice. It is estimated from the incomes of the 8,053 households in the Marshall area and national spending patterns by income.
How does the Marshall, MO area compare with the U.S. for medical and dental practices?
The Marshall area has 68.3 medical and dental practices per 10,000 households, 19% below the U.S. rate of 84.5. Spending per practice is $181K, 19% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Marshall area would have about 65, against 55 on map listings. There is one business with payroll in the industry for every 447 households, against one for every 270 across the U.S.
How fast is the Marshall, MO area growing?
Population estimates put the Marshall area at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. The median household income in the Marshall area is $57,931 a year, 28% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area scores 53 for medical and dental practices (upper middle), #246 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshall area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Marshall area
Screening a site or an acquisition in the Marshall area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.