Auto · Small-town market · Missouri
Auto repair and car care businesses in the Marshall, MO area
Competitor counts, household spending and official business counts for auto repair and car care businesses in the Marshall, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #440 of 538 scored small-town markets
#15 of 17 scored small-town markets based in Missouri
- Listings
- 39
- 8 chain locations (21%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $8.3M
- On vehicle maintenance and repairs · $1,032 a household
- Spending per listing
- $213K
- 21% below the U.S.
- Listings per 10k households
- 48.4
- 36% above the U.S.
- Population, 2025
- 23,265
- −0.3% since 2020
See the auto repair and car care businesses around any address in the Marshall area
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For auto repair and car care businesses, the Marshall area has a Groundwork market score of 32 (lower middle): #440 of 538 scored small-town markets and #15 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
Household spending on vehicle maintenance and repairs in the Marshall area comes to about $8.3M a year: $1,032 per household, 8% above the U.S. average. Spread across 39 auto repair and car care businesses, that is $213K per business, 21% below the U.S. figure of $269K.
There are 39 auto repair and car care businesses on map listings in the Marshall area as of September 2026. Chain locations make up 21% of them, against 24% across the U.S. That is 48.4 per 10,000 households, 36% above the U.S. rate of 35.7.
In 2023, official counts showed 18 businesses with payroll in the Marshall area classed as automotive repair and maintenance, and tire dealers. That is one for every 447 households, against one for every 681 across the U.S. Population estimates put the population change in the Marshall area from 2020 to 2025 at −0.3%, against +3.1% for the U.S.
How the Marshall area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.4 | 37.9 | 35.7 |
| Spending per listing | $213K | $279K | $269K |
| Households per official establishment | 447 | 613 | 681 |
| Official establishment growth, 2019–2023 | n/a | +2.8% | +4.1% |
| Population growth, 2020–2025 | −0.3% | +1.9% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,032 | $1,058 | $958 |
| Median household income | $57,931 | $70,702 | $80,734 |
| Groundwork market score | 32 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 68
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 398 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshall area
- Population, 2025 estimate
- 23,265−0.3% since 2020
- Households
- 8,053
- Median age
- 36.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 756 sq. mi.
- People per square mile
- 31
- Median household income
- $57,931+29.5% vs. 2015–2019, before inflation
- Average household income
- $76,384
- Median home value
- $150,500
- Jobs located here
- 9,081
- Daytime population
- 21,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshall area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for auto repair and car care businesses, numbered among those based in Missouri, with the Marshall area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 89 | 71 | 33.7 | $340K | +4.9% | #4 of 538 |
| 2Fort Leonard Wood, MO | 69 | 67 | 39.8 | $267K | +0.8% | #93 of 538 |
| 3Mexico, MO | 63 | 36 | 39.0 | $272K | −1.0% | #155 of 538 |
| 4Branson, MO | 59 | 93 | 40.8 | $257K | +1.7% | #189 of 538 |
| 5Farmington, MO | 48 | 123 | 49.6 | $213K | +2.1% | #295 of 538 |
| 6Maryville, MO | 45 | 37 | 43.7 | $260K | −4.0% | #317 of 538 |
| 7Hannibal, MO | 44 | 66 | 43.2 | $251K | +0.4% | #331 of 538 |
| 8Sikeston, MO | 41 | 102 | 51.5 | $203K | −0.3% | #369 of 538 |
| 9Kirksville, MO | 37 | 54 | 51.8 | $209K | +1.9% | #402 of 538 |
| 10Lebanon, MO | 37 | 84 | 57.7 | $183K | +2.5% | #405 of 538 |
| 15Marshall, MO | 32 | 39 | 48.4 | $213K | −0.3% | #440 of 538 |
Other business types in the Marshall area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in the Marshall, MO area?
As of September 2026, map listings count 39 auto repair and car care businesses in the Marshall area. 8 of them (21%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 18 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023. Official counts also show 36 one-person businesses without payroll.
How much do households in the Marshall, MO area spend on vehicle maintenance and repairs?
About $8.3M a year, or $1,032 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 39 auto repair and car care businesses on map listings, it comes to $213K per business. It is estimated from the incomes of the 8,053 households in the Marshall area and national spending patterns by income.
How does the Marshall, MO area compare with the U.S. for auto repair and car care businesses?
The Marshall area has 48.4 auto repair and car care businesses per 10,000 households, 36% above the U.S. rate of 35.7. Spending per business is $213K, 21% below the U.S. figure of $269K. At the U.S. ratio of auto repair and car care businesses to household spending, the Marshall area would have about 31, against 39 on map listings. There is one business with payroll in the industry for every 447 households, against one for every 681 across the U.S.
How fast is the Marshall, MO area growing?
Population estimates put the Marshall area at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. The median household income in the Marshall area is $57,931 a year, 28% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area scores 32 for auto repair and car care businesses (lower middle), #440 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshall area. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in the Marshall area
Screening a site or an acquisition in the Marshall area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.