Groundwork

Pets · County · Mississippi

Pet businesses in Madison County, MS

Competitor counts, household spending and official business counts for pet businesses in Madison County, MS, set against other counties and the U.S.

Groundwork market score · out of 100

Score 78 out of 100: High

Ranked #105 of 2,200 scored counties
#2 of 51 scored counties in Mississippi

Listings
38
7 chain locations (18%)
Official establishments
23
Businesses with payroll, 2023
Household spending a year
$43.3M
On pets · $987 a household
Spending per listing
$1.1M
30% above the U.S.
Listings per 10k households
8.7
16% below the U.S.
Population, 2025
116,298
+6.5% since 2020

See the pet businesses around any address in Madison County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Madison County scores 78 (high) on the Groundwork market score for pet businesses, ranking #105 of 2,200 scored counties and #2 of 51 scored counties in Mississippi. That puts it in the top 10% of counties for pet businesses.

Map listings as of September 2026 show 38 pet businesses in Madison County. Chain locations make up 18% of them, against 17% across the U.S. That comes to 8.7 for every 10,000 households, 16% below the U.S. rate of 10.4.

At $987 per household (9% above the U.S. average), households in Madison County spend about $43.3M a year on pets. That is about $1.1M of household spending for each business on map listings, 30% above the U.S. figure of $878K.

In 2023, official counts showed 23 businesses with payroll in Madison County classed as pet care, veterinarians and pet stores. That is one for every 1,909 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as pet care, veterinarians and pet stores in Madison County. Population estimates put the population change in Madison County from 2020 to 2025 at +6.5%, faster than the U.S. (+3.1%).

How Madison County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Madison County, MS compared with Mississippi and the U.S.
MeasureMadison CountyMississippiU.S.
Listings per 10k households8.78.310.4
Spending per listing$1.1M$938K$878K
Households per official establishment1,9092,5741,852
Official establishment growth, 2019–2023n/a+8.8%+11.4%
Population growth, 2020–2025+6.5%−0.1%+3.1%
Spending per household on pets$987$774$909
Median household income$83,441$56,447$80,734
Groundwork market score7854

Official counts and lending

Businesses

Official establishments, 2019 to 2023
19 → 23
Employees, 2023
344
Annual payroll, 2023
$10.6M
One-person businesses, 2023
46Businesses with no payroll
Map listings, September 2026
387 chain locations
Listings at the U.S. rate for this spending
49The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Madison County

Population, 2025 estimate
116,298+6.5% since 2020
Households
43,917
Median age
40.0
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
714 sq. mi.
People per square mile
156
Median household income
$83,441+16.2% vs. 2015–2019, before inflation
Average household income
$121,926
Median home value
$311,100
Jobs located here
63,928
Daytime population
124,659Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Madison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for pet businesses, numbered among those based in Mississippi, with Madison County marked.

Top counties in Mississippi

Counties in Mississippi ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1DeSoto County, MS82588.2$1.2M+6.3%#49 of 2,200
2Madison County, MS78388.7$1.1M+6.5%#105 of 2,200
3Hancock County, MS75178.4$1M+1.6%#162 of 2,200
4Jackson County, MS73518.8$948K+3.0%#199 of 2,200
5Warren County, MS70116.6$1.3M−6.3%#269 of 2,200
6Tate County, MS7098.2$982K+2.1%#278 of 2,200
7George County, MS6999.7$823K+8.1%#327 of 2,200
8Rankin County, MS68569.3$987K+3.2%#347 of 2,200
9Itawamba County, MS6755.2$1.5M+1.3%#375 of 2,200
10Lamar County, MS663313.0$669K+4.7%#449 of 2,200

Other business types in Madison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Madison County, MS?

There are 38 pet businesses on map listings in Madison County as of September 2026. 7 of them (18%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 23 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 46 one-person businesses without payroll.

How much do households in Madison County, MS spend on pets?

About $43.3M a year, or $987 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 38 pet businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 43,917 households in Madison County and national spending patterns by income.

How does Madison County, MS compare with the U.S. for pet businesses?

Madison County has 8.7 pet businesses per 10,000 households, 16% below the U.S. rate of 10.4. Spending per business is $1.1M, 30% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Madison County would have about 49, against 38 on map listings. There is one business with payroll in the industry for every 1,909 households, against one for every 1,852 across the U.S.

How fast is Madison County, MS growing?

Population estimates put Madison County at 116,298 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 43,917 households. The median household income in Madison County is $83,441 a year, 3% above the U.S. median of $80,734. That rose 16.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 78 for pet businesses (high), #105 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Madison County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Madison County

Screening a site or an acquisition in Madison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.