Beauty and personal care · County · Pennsylvania
Hair salons in Northumberland County, PA
The hair salons in Northumberland County, PA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,679 of 2,339 scored counties
#37 of 64 scored counties in Pennsylvania
- Listings
- 80
- 10 chain locations (13%)
- Official establishments
- 18
- −21.7% since 2019
- Household spending a year
- $33M
- On personal care products and services · $870 a household
- Spending per listing
- $412K
- 4% below the U.S.
- Listings per 10k households
- 21.1
- 10% below the U.S.
- Population, 2025
- 89,920
- −1.8% since 2020
See the hair salons around any address in Northumberland County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Northumberland County comes to about $33M a year: $870 per household, 13% below the U.S. average. Spread across 80 hair salons, that is $412K per salon, 4% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 80 hair salons on map listings in Northumberland County as of September 2026. 10 of them (13%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 21.1, 10% below the U.S. rate of 23.4.
Official counts show 18 businesses with payroll classed as beauty salons in Northumberland County in 2023, down 21.7% from 2019. That is one for every 2,105 households, against one for every 1,535 across the U.S. Official counts also show 142 one-person businesses without payroll.
Population estimates show Northumberland County declined 1.8% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for hair salons in Northumberland County is 39 (lower middle), #1,679 of 2,339 scored counties and #37 of 64 scored counties in Pennsylvania.
How Northumberland County compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Northumberland County | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.1 | 21.7 | 23.4 |
| Spending per listing | $412K | $462K | $430K |
| Households per official establishment | 2,105 | 1,088 | 1,535 |
| Official establishment growth, 2019–2023 | −21.7% | +0.8% | +6.0% |
| Population growth, 2020–2025 | −1.8% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $870 | $1,004 | $1,005 |
| Median household income | $60,583 | $77,971 | $80,734 |
| Groundwork market score | 39 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 18−21.7% over the period
- Employees, 2023
- 55
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 142Businesses with no payroll
- Map listings, September 2026
- 8010 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Northumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Northumberland County
- Population, 2025 estimate
- 89,920−1.8% since 2020
- Households
- 37,886
- Median age
- 44.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 458 sq. mi.
- People per square mile
- 198
- Median household income
- $60,583+24.5% vs. 2015–2019, before inflation
- Average household income
- $78,529
- Median home value
- $162,400
- Jobs located here
- 27,386
- Daytime population
- 78,297Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Northumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring counties in Pennsylvania for hair salons, numbered among those based in Pennsylvania, with Northumberland County marked.
Top counties in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Perry County, PA | 74 | 30 | 16.4 | $599K | +2.1% | #180 of 2,339 |
| 2Pike County, PA | 72 | 31 | 12.8 | $791K | +7.2% | #226 of 2,339 |
| 3Adams County, PA | 69 | 70 | 17.1 | $592K | +3.6% | #322 of 2,339 |
| 4Chester County, PA | 67 | 404 | 19.7 | $652K | +4.2% | #385 of 2,339 |
| 5Susquehanna County, PA | 63 | 25 | 16.1 | $578K | −0.3% | #529 of 2,339 |
| 6York County, PA | 60 | 358 | 19.7 | $518K | +3.6% | #677 of 2,339 |
| 7Carbon County, PA | 58 | 40 | 14.7 | $620K | +1.7% | #763 of 2,339 |
| 8Fulton County, PA | 57 | 10 | 15.8 | $570K | −0.6% | #804 of 2,339 |
| 9Butler County, PA | 55 | 176 | 21.8 | $488K | +3.2% | #913 of 2,339 |
| 10Delaware County, PA | 54 | 450 | 20.7 | $528K | +0.8% | #948 of 2,339 |
| 37Northumberland County, PA | 39 | 80 | 21.1 | $412K | −1.8% | #1,679 of 2,339 |
Other business types in Northumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons39
- Barbershops32
- Nail salons56
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Northumberland County, PA?
As of September 2026, map listings count 80 hair salons in Northumberland County. 10 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 18 businesses with payroll classed as beauty salons in 2023, down 21.7% from 2019. Another 142 one-person businesses have no payroll, by official counts.
How much do households in Northumberland County, PA spend on personal care products and services?
About $33M a year, or $870 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 80 hair salons on map listings, it comes to $412K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 37,886 households in Northumberland County and national spending patterns by income.
How does Northumberland County, PA compare with the U.S. for hair salons?
Northumberland County has 21.1 hair salons per 10,000 households, 10% below the U.S. rate of 23.4. Spending per salon is $412K, 4% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Northumberland County would have about 77, against 80 on map listings. There is one business with payroll in the industry for every 2,105 households, against one for every 1,535 across the U.S. The official count fell 21.7% from 2019 to 2023, against +6.0% for the U.S.
How fast is Northumberland County, PA growing?
Population estimates put Northumberland County at 89,920 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 37,886 households. Median household income in Northumberland County is $60,583, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Northumberland County scores 39 for hair salons (lower middle), #1,679 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Northumberland County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Northumberland County
Screening a site or an acquisition in Northumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.