Groundwork

Clothing and laundry · County · Pennsylvania

Clothing and shoe stores in Northumberland County, PA

Competitor counts, household spending and official business counts for clothing and shoe stores in Northumberland County, PA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 77 out of 100: High

Ranked #188 of 2,087 scored counties
#13 of 61 scored counties in Pennsylvania

Listings
17
4 chain locations (24%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$74M
On clothing, shoes and related services · $1,953 a household
Spending per listing
$4.4M
3.4 times the U.S.
Listings per 10k households
4.5
72% below the U.S.
Population, 2025
89,920
−1.8% since 2020

See the clothing and shoe stores around any address in Northumberland County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing and shoe stores in Northumberland County is 77 (high), #188 of 2,087 scored counties and #13 of 61 scored counties in Pennsylvania. That puts it in the top 10% of counties for clothing and shoe stores.

At $1,953 per household (5% below the U.S. average), households in Northumberland County spend about $74M a year on clothing, shoes and related services. That works out to $4.4M per store, 3.4 times the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

Northumberland County has 17 clothing and shoe stores on map listings as of September 2026. Of those, 4 are chain locations, or 24%, against 44% across the U.S. That is 4.5 per 10,000 households, 72% below the U.S. rate of 16.2.

The official count of businesses with payroll classed as clothing and shoe stores in Northumberland County was 4 in 2023. That is one for every 9,472 households, against one for every 1,273 across the U.S. Population estimates show Northumberland County declined 1.8% from 2020 to 2025, against +3.1% for the U.S.

How Northumberland County compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Northumberland County, PA compared with Pennsylvania and the U.S.
MeasureNorthumberland CountyPennsylvaniaU.S.
Listings per 10k households4.513.716.2
Spending per listing$4.4M$1.7M$1.3M
Households per official establishment9,4721,5661,273
Official establishment growth, 2019–2023n/a−18.3%−12.2%
Population growth, 2020–2025−1.8%+0.5%+3.1%
Spending per household on clothing, shoes and related services$1,953$2,270$2,055
Median household income$60,583$77,971$80,734
Groundwork market score7772

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 4
Employees, 2023
14
Annual payroll, 2023
$254K
One-person businesses, 2023
33Businesses with no payroll
Map listings, September 2026
174 chain locations
Listings at the U.S. rate for this spending
58The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Northumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Northumberland County

Population, 2025 estimate
89,920−1.8% since 2020
Households
37,886
Median age
44.9
Homes lived in by their owners
75%
Vehicles per household
1.8
Land area
458 sq. mi.
People per square mile
198
Median household income
$60,583+24.5% vs. 2015–2019, before inflation
Average household income
$78,529
Median home value
$162,400
Jobs located here
27,386
Daytime population
78,297Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Northumberland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring counties in Pennsylvania for clothing and shoe stores, numbered among those based in Pennsylvania, with Northumberland County marked.

Top counties in Pennsylvania

Counties in Pennsylvania ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pike County, PA94114.5$5M+7.2%#5 of 2,087
2Lebanon County, PA88254.4$5M+2.2%#37 of 2,087
3Perry County, PA8563.3$6.6M+2.1%#68 of 2,087
4Carbon County, PA85124.4$4.6M+1.7%#69 of 2,087
5Schuylkill County, PA83325.5$3.7M+1.5%#103 of 2,087
6Wayne County, PA82104.8$4.2M+1.1%#119 of 2,087
7Northampton County, PA821149.3$2.6M+3.7%#130 of 2,087
8Franklin County, PA81528.2$2.6M+3.0%#142 of 2,087
9Susquehanna County, PA8085.2$4.1M−0.3%#150 of 2,087
10Chester County, PA8024411.9$2.5M+4.2%#157 of 2,087
13Northumberland County, PA77174.5$4.4M−1.8%#188 of 2,087

Other business types in Northumberland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Northumberland County, PA?

Map listings as of September 2026 show 17 clothing and shoe stores in Northumberland County. 4 of them (24%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 4 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 33 one-person businesses without payroll.

How much do households in Northumberland County, PA spend on clothing, shoes and related services?

About $74M a year, or $1,953 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 17 clothing and shoe stores on map listings, it comes to $4.4M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 37,886 households in Northumberland County and national spending patterns by income.

How does Northumberland County, PA compare with the U.S. for clothing and shoe stores?

Northumberland County has 4.5 clothing and shoe stores per 10,000 households, 72% below the U.S. rate of 16.2. Spending per store is $4.4M, 3.4 times the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Northumberland County would have about 58, against 17 on map listings. There is one business with payroll in the industry for every 9,472 households, against one for every 1,273 across the U.S.

How fast is Northumberland County, PA growing?

Population estimates put Northumberland County at 89,920 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 37,886 households. Median household income in Northumberland County is $60,583, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Northumberland County scores 77 for clothing and shoe stores (high), #188 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Northumberland County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Northumberland County

Screening a site or an acquisition in Northumberland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.