Beauty and personal care · County · Pennsylvania
Nail salons in Northumberland County, PA
How Northumberland County, PA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #495 of 1,328 scored counties
#16 of 47 scored counties in Pennsylvania
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $33M
- On personal care products and services · $870 a household
- Spending per listing
- $3.3M
- 97% above the U.S.
- Listings per 10k households
- 2.6
- 57% below the U.S.
- Population, 2025
- 89,920
- −1.8% since 2020
See the nail salons around any address in Northumberland County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Northumberland County spend about $33M a year on personal care products and services, or $870 per household, 13% below the U.S. average. That works out to $3.3M per salon, 97% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 10 nail salons on map listings in Northumberland County as of September 2026. 2 of them (20%) are chain locations, against 27% across the U.S. That is 2.6 per 10,000 households, 57% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in Northumberland County, since they leave out counts under 3. Official counts also show 16 one-person businesses without payroll.
Population estimates show Northumberland County declined 1.8% from 2020 to 2025, against +3.1% for the U.S. For nail salons, Northumberland County has a Groundwork market score of 56 (upper middle): #495 of 1,328 scored counties and #16 of 47 scored counties in Pennsylvania.
How Northumberland County compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Northumberland County | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 5.3 | 6.0 |
| Spending per listing | $3.3M | $1.9M | $1.7M |
| Households per official establishment | n/a | 2,857 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +23.2% |
| Population growth, 2020–2025 | −1.8% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $870 | $1,004 | $1,005 |
| Median household income | $60,583 | $77,971 | $80,734 |
| Groundwork market score | 56 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Northumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Northumberland County
- Population, 2025 estimate
- 89,920−1.8% since 2020
- Households
- 37,886
- Median age
- 44.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 458 sq. mi.
- People per square mile
- 198
- Median household income
- $60,583+24.5% vs. 2015–2019, before inflation
- Average household income
- $78,529
- Median home value
- $162,400
- Jobs located here
- 27,386
- Daytime population
- 78,297Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Northumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring counties in Pennsylvania for nail salons, numbered among those based in Pennsylvania, with Northumberland County marked.
Top counties in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Adams County, PA | 86 | 9 | 2.2 | $4.6M | +3.6% | #16 of 1,328 |
| 2Pike County, PA | 85 | 6 | 2.5 | $4.1M | +7.2% | #18 of 1,328 |
| 3Centre County, PA | 74 | 14 | 2.4 | $4.1M | −0.4% | #95 of 1,328 |
| 4Carbon County, PA | 70 | 5 | 1.8 | $5M | +1.7% | #142 of 1,328 |
| 5Franklin County, PA | 69 | 22 | 3.5 | $2.8M | +3.0% | #168 of 1,328 |
| 6Schuylkill County, PA | 67 | 17 | 2.9 | $3.1M | +1.5% | #204 of 1,328 |
| 7Indiana County, PA | 65 | 9 | 2.8 | $3.1M | −0.3% | #261 of 1,328 |
| 8Crawford County, PA | 64 | 8 | 2.4 | $3.6M | −2.4% | #279 of 1,328 |
| 9Wayne County, PA | 64 | 6 | 2.9 | $3.1M | +1.1% | #283 of 1,328 |
| 10Lebanon County, PA | 63 | 17 | 3.0 | $3.3M | +2.2% | #315 of 1,328 |
| 16Northumberland County, PA | 56 | 10 | 2.6 | $3.3M | −1.8% | #495 of 1,328 |
Other business types in Northumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons39
- Barbershops32
- Nail salons56
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Northumberland County, PA?
As of September 2026, map listings count 10 nail salons in Northumberland County. 2 of them (20%) are chain locations. The listings count nail salons. No official count is published for nail salons in Northumberland County: counts under 3 are left out. Official counts list 16 one-person businesses without payroll.
How much do households in Northumberland County, PA spend on personal care products and services?
About $33M a year, or $870 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 10 nail salons on map listings, it comes to $3.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 37,886 households in Northumberland County and national spending patterns by income.
How does Northumberland County, PA compare with the U.S. for nail salons?
Northumberland County has 2.6 nail salons per 10,000 households, 57% below the U.S. rate of 6.0. Spending per salon is $3.3M, 97% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Northumberland County would have about 20, against 10 on map listings.
How fast is Northumberland County, PA growing?
Population estimates put Northumberland County at 89,920 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 37,886 households. Median household income in Northumberland County is $60,583, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Northumberland County scores 56 for nail salons (upper middle), #495 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Northumberland County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Northumberland County
Screening a site or an acquisition in Northumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.