Groundwork

Beauty and personal care · County · Pennsylvania

Barbershops in Northumberland County, PA

Competitor counts, household spending and official business counts for barbershops in Northumberland County, PA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #1,067 of 1,356 scored counties
#47 of 49 scored counties in Pennsylvania

Listings
19
1 chain location (5%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$33M
On personal care products and services · $870 a household
Spending per listing
$1.7M
8% below the U.S.
Listings per 10k households
5.0
6% below the U.S.
Population, 2025
89,920
−1.8% since 2020

See the barbershops around any address in Northumberland County

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Northumberland County scores 32 (lower middle) on the Groundwork market score for barbershops, ranking #1,067 of 1,356 scored counties and #47 of 49 scored counties in Pennsylvania. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 19 barbershops in Northumberland County. One of them (5%) is a chain location, against 12% across the U.S. That comes to 5.0 for every 10,000 households, 6% below the U.S. rate of 5.3.

Household spending on personal care products and services in Northumberland County comes to about $33M a year: $870 per household, 13% below the U.S. average. Spread across 19 barbershops, that is $1.7M per shop, 8% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

There is no official count of businesses with payroll classed as barber shops in Northumberland County: counts under 3 aren’t published. Between 2020 and 2025, the population of Northumberland County declined 1.8%, against +3.1% for the U.S.

How Northumberland County compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Northumberland County, PA compared with Pennsylvania and the U.S.
MeasureNorthumberland CountyPennsylvaniaU.S.
Listings per 10k households5.04.85.3
Spending per listing$1.7M$2.1M$1.9M
Households per official establishmentn/a17,52416,589
Official establishment growth, 2019–2023n/a+19.9%+28.5%
Population growth, 2020–2025−1.8%+0.5%+3.1%
Spending per household on personal care products and services$870$1,004$1,005
Median household income$60,583$77,971$80,734
Groundwork market score3240

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
31Businesses with no payroll
Map listings, September 2026
191 chain location
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in Northumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Northumberland County

Population, 2025 estimate
89,920−1.8% since 2020
Households
37,886
Median age
44.9
Homes lived in by their owners
75%
Vehicles per household
1.8
Land area
458 sq. mi.
People per square mile
198
Median household income
$60,583+24.5% vs. 2015–2019, before inflation
Average household income
$78,529
Median home value
$162,400
Jobs located here
27,386
Daytime population
78,297Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Northumberland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring counties in Pennsylvania for barbershops, numbered among those based in Pennsylvania, with Northumberland County marked.

Top counties in Pennsylvania

Counties in Pennsylvania ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pike County, PA8762.5$4.1M+7.2%#25 of 1,356
2Adams County, PA76143.4$3M+3.6%#122 of 1,356
3Franklin County, PA75193.0$3.3M+3.0%#134 of 1,356
4Butler County, PA74192.4$4.5M+3.2%#143 of 1,356
5Cumberland County, PA71595.5$1.9M+6.5%#214 of 1,356
6Westmoreland County, PA69523.4$2.9M−1.4%#262 of 1,356
7Montgomery County, PA681544.6$2.7M+2.4%#278 of 1,356
8York County, PA66844.6$2.2M+3.6%#313 of 1,356
9Berks County, PA65895.5$1.8M+2.7%#346 of 1,356
10Centre County, PA64152.5$3.9M−0.4%#352 of 1,356
47Northumberland County, PA32195.0$1.7M−1.8%#1,067 of 1,356

Other business types in Northumberland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in Northumberland County, PA?

Northumberland County has 19 barbershops on map listings as of September 2026. One of them (5%) is a chain location. The listings count barbershops. No official count is published for barber shops in Northumberland County: counts under 3 are left out. Official counts also show 31 one-person businesses without payroll.

How much do households in Northumberland County, PA spend on personal care products and services?

About $33M a year, or $870 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 19 barbershops on map listings, it comes to $1.7M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 37,886 households in Northumberland County and national spending patterns by income.

How does Northumberland County, PA compare with the U.S. for barbershops?

Northumberland County has 5.0 barbershops per 10,000 households, 6% below the U.S. rate of 5.3. Spending per shop is $1.7M, 8% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Northumberland County would have about 18, against 19 on map listings.

How fast is Northumberland County, PA growing?

Population estimates put Northumberland County at 89,920 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 37,886 households. Median household income in Northumberland County is $60,583, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Northumberland County scores 32 for barbershops (lower middle), #1,067 of 1,356 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Northumberland County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in Northumberland County

Screening a site or an acquisition in Northumberland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.