Real estate · County · Oklahoma
Real estate agents and brokers in Payne County, OK
The real estate agents and brokers in Payne County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,747 of 2,176 scored counties
#44 of 54 scored counties in Oklahoma
- Listings
- 77
- 1 chain location (1%)
- Official establishments
- 27
- +12.5% since 2019
- Household spending a year
- $434.5M
- On rent and homeowner costs · $13,323 a household
- Housing spending per listing (U.S. = 100)
- 103
- 3% above the U.S.
- Listings per 10k households
- 23.6
- 23% below the U.S.
- Population, 2025
- 83,889
- +2.8% since 2020
See the real estate agents and brokers around any address in Payne County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Payne County has a Groundwork market score of 37 (lower middle): #1,747 of 2,176 scored counties and #44 of 54 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 77 real estate agents and brokers in Payne County. One of them (1%) is a chain location, against 4% across the U.S. That is 23.6 per 10,000 households, 23% below the U.S. rate of 30.6.
At $13,323 per household (20% below the U.S. average), households in Payne County spend about $434.5M a year on rent and homeowner costs. Housing spending per office is 3% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
In 2023, official counts showed 27 businesses with payroll in Payne County classed as offices of real estate agents and brokers, up 12.5% from 2019. That is one for every 1,208 households, against one for every 788 across the U.S. Population estimates put the population change in Payne County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%).
How Payne County compares
The same measures for Oklahoma and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Payne County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.6 | 26.0 | 30.6 |
| Housing spending per listing (U.S. = 100) | 103 | 101 | 100 |
| Households per official establishment | 1,208 | 968 | 788 |
| Official establishment growth, 2019–2023 | +12.5% | +28.9% | +20.1% |
| Population growth, 2020–2025 | +2.8% | +4.0% | +3.1% |
| Spending per household on rent and homeowner costs | $13,323 | $14,392 | $16,661 |
| Median household income | $49,809 | $65,039 | $80,734 |
| Groundwork market score | 37 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 27+12.5% over the period
- Employees, 2023
- 44
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 771 chain location
- Listings at the U.S. rate for this spending
- 80The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Payne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Payne County
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for real estate agents and brokers, numbered among those based in Oklahoma, with Payne County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 73 | 18 | 10.1 | 290 | +11.5% | #123 of 2,176 |
| 2Wagoner County, OK | 73 | 34 | 10.8 | 259 | +14.6% | #126 of 2,176 |
| 3Stephens County, OK | 72 | 16 | 9.1 | 281 | +3.4% | #151 of 2,176 |
| 4Lincoln County, OK | 71 | 15 | 11.4 | 223 | +5.3% | #181 of 2,176 |
| 5Pawnee County, OK | 70 | 5 | 8.2 | 307 | +3.1% | #205 of 2,176 |
| 6Grady County, OK | 69 | 30 | 14.5 | 189 | +7.7% | #247 of 2,176 |
| 7Creek County, OK | 68 | 31 | 11.0 | 235 | +4.4% | #271 of 2,176 |
| 8Osage County, OK | 66 | 22 | 12.7 | 207 | +2.2% | #329 of 2,176 |
| 9Kingfisher County, OK | 64 | 9 | 15.8 | 170 | +4.1% | #397 of 2,176 |
| 10Rogers County, OK | 63 | 46 | 12.5 | 226 | +7.1% | #416 of 2,176 |
| 44Payne County, OK | 37 | 77 | 23.6 | 103 | +2.8% | #1,747 of 2,176 |
Other business types in Payne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate37
- Real estate agents and brokers37
- Property management32
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Payne County, OK?
There are 77 real estate agents and brokers on map listings in Payne County as of September 2026. One of them (1%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 27 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 12.5% from 2019.
How much do households in Payne County, OK spend on rent and homeowner costs?
About $434.5M a year, or $13,323 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 77 real estate agents and brokers on map listings, housing spending per office is 3% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 32,609 households in Payne County and national spending patterns by income.
How does Payne County, OK compare with the U.S. for real estate agents and brokers?
Payne County has 23.6 real estate agents and brokers per 10,000 households, 23% below the U.S. rate of 30.6. The index of housing spending per office is 103, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Payne County would have about 80, against 77 on map listings. There is one business with payroll in the industry for every 1,208 households, against one for every 788 across the U.S. The official count rose 12.5% from 2019 to 2023, against +20.1% for the U.S.
How fast is Payne County, OK growing?
Population estimates put Payne County at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. The median household income in Payne County is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Payne County scores 37 for real estate agents and brokers (lower middle), #1,747 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payne County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Payne County
Screening a site or an acquisition in Payne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.