Home services · Metro area · Oklahoma
House cleaning businesses in the Enid, OK metro area
How the Enid, OK metro area compares with other metro areas and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #344 of 375 scored metro areas
#4 of 4 scored metro areas based in Oklahoma
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $32.7M
- On lawn care, cleaning and other household services · $1,370 a household
- Spending per listing
- $4.1M
- 36% below the U.S.
- Listings per 10k households
- 3.3
- 50% above the U.S.
- Population, 2025
- 61,779
- −1.5% since 2020
See the house cleaning businesses around any address in the Enid metro area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For house cleaning businesses, the Enid metro area has a Groundwork market score of 29 (lower middle): #344 of 375 scored metro areas and #4 of 4 scored metro areas based in Oklahoma. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 8 house cleaning businesses in the Enid metro area. None of them are chain locations, against 8% across the U.S. That is 3.3 per 10,000 households, 50% above the U.S. rate of 2.2.
At $1,370 per household (3% below the U.S. average), households in the Enid metro area spend about $32.7M a year on lawn care, cleaning and other household services. Spread across 8 house cleaning businesses, that is $4.1M per business, 36% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in the Enid metro area was 13 in 2023. That is one for every 1,838 households, against one for every 1,735 across the U.S. Population estimates show the Enid metro area declined 1.5% from 2020 to 2025, against +3.1% for the U.S.
How the Enid metro area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Enid metro area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 1.7 | 2.2 |
| Spending per listing | $4.1M | $8.2M | $6.4M |
| Households per official establishment | 1,838 | 2,304 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +7.5% | +6.6% |
| Population growth, 2020–2025 | −1.5% | +4.0% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,370 | $1,394 | $1,414 |
| Median household income | $66,182 | $65,039 | $80,734 |
| Groundwork market score | 29 | 78 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 130
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Enid metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Enid metro area
- Population, 2025 estimate
- 61,779−1.5% since 2020
- Households
- 23,893
- Median age
- 37.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,059 sq. mi.
- People per square mile
- 59
- Median household income
- $66,182+22.6% vs. 2015–2019, before inflation
- Average household income
- $83,573
- Median home value
- $160,100
- Jobs located here
- 22,644
- Daytime population
- 60,313Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Enid metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Oklahoma
Every Oklahoma market ranked →The highest-scoring metro areas in Oklahoma for house cleaning businesses, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Enid metro area marked.
Top metro areas in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Fort Smith, AR-OK | 75 | 9 | 1.0 | $13.4M | +3.1% | #28 of 375 |
| 1Oklahoma City, OK | 69 | 116 | 2.0 | $7.2M | +5.8% | #53 of 375 |
| 2Tulsa, OK | 67 | 87 | 2.1 | $6.7M | +5.1% | #63 of 375 |
| 3Lawton, OK | 58 | 6 | 1.3 | $10.4M | +0.7% | #106 of 375 |
| 4Enid, OK | 29 | 8 | 3.3 | $4.1M | −1.5% | #344 of 375 |
Other business types in the Enid metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Enid, OK metro area?
There are 8 house cleaning businesses on map listings in the Enid metro area as of September 2026. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 13 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in the Enid, OK metro area spend on lawn care, cleaning and other household services?
About $32.7M a year, or $1,370 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 8 house cleaning businesses on map listings, it comes to $4.1M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 23,893 households in the Enid metro area and national spending patterns by income.
How does the Enid, OK metro area compare with the U.S. for house cleaning businesses?
The Enid metro area has 3.3 house cleaning businesses per 10,000 households, 50% above the U.S. rate of 2.2. Spending per business is $4.1M, 36% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, the Enid metro area would have about 5, against 8 on map listings. There is one business with payroll in the industry for every 1,838 households, against one for every 1,735 across the U.S.
How fast is the Enid, OK metro area growing?
Population estimates put the Enid metro area at 61,779 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 23,893 households. Median household income in the Enid metro area is $66,182, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Enid metro area scores 29 for house cleaning businesses (lower middle), #344 of 375 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Enid metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Enid metro area
Screening a site or an acquisition in the Enid metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.