Metro area profile · North Carolina
Pinehurst-Southern Pines, NC metro area market data
How the Pinehurst-Southern Pines metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 110,619
- +10.3% since 2020
- Households
- 44,013
- Median household income
- $86,080
- +43.6% vs. 2015–2019, before inflation
- Median home value
- $351,400
- Jobs located here
- 42,923
- Highest market score
- 91
- Insurance agencies, #5 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Pinehurst-Southern Pines metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Pinehurst-Southern Pines metro area has an estimated 110,619 people and 44,013 households. Between 2020 and 2025, the population of the Pinehurst-Southern Pines metro area grew 10.3%, faster than the U.S. (+3.1%). Median household income in the Pinehurst-Southern Pines metro area is $86,080, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.6%, before inflation.
Relative to the U.S., household spending in the Pinehurst-Southern Pines metro area runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (83).
Of the business types scored in the Pinehurst-Southern Pines metro area, insurance agencies (91), car washes and detailers (83) and collision repair and body shops (83) have the highest Groundwork market scores. For insurance agencies, that ranks #5 of 387 scored metro areas.
The Pinehurst-Southern Pines metro area is made up of one county, Moore County. Against the U.S., map listings per household run highest for pest control companies (79% above the U.S. rate) and lowest for primary care and pediatric clinics (37% below the U.S. rate).
All 56 business types in the Pinehurst-Southern Pines metro area
Highest Groundwork market score first. Each score compares the Pinehurst-Southern Pines metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 91 | #5 of 387 | 46 | 10.5 | $2.5M | 199 | 33 |
| Car washes and detailing | 83 | #1 of 387 | 12 | 2.7 | $3.5M | 141 | 4 |
| Collision repair and body shops | 83 | #3 of 381 | 5 | 1.1 | $8.5M | 276 | 9 |
| Auto repair and car care | 81 | #8 of 387 | 121 | 27.5 | $351K | 131 | 55 |
| Tire shops | 81 | #12 of 386 | 12 | 2.7 | $3.5M | 141 | 3 |
| Fast food and sandwich shops | 81 | #22 of 387 | 44 | 10.0 | $4M | 132 | 84 |
| House cleaning | 78 | #22 of 375 | 11 | 2.5 | $6.2M | 97 | 12 |
| Auto repair shops | 73 | #41 of 387 | 71 | 16.1 | $599K | 135 | 46 |
| Roofing and gutters | 69 | #49 of 381 | 17 | 3.9 | $7.8M | 92 | 7 |
| Chiropractors | 69 | #56 of 386 | 18 | 4.1 | $2.9M | 120 | 9 |
| Restaurants and cafes | 69 | #63 of 387 | 414 | 94.1 | $427K | 115 | 213 |
| Bakeries and dessert shops | 68 | #53 of 387 | 37 | 8.4 | $4.8M | 115 | 28 |
| Optometrists and eye care | 67 | #70 of 386 | 15 | 3.4 | $3.4M | 110 | 6 |
| Convenience stores | 65 | #98 of 387 | 42 | 9.5 | $6.5M | 83 | 6 |
| Grocery and convenience stores | 64 | #104 of 387 | 82 | 18.6 | $3.3M | 99 | 26 |
| Pizza | 63 | #104 of 387 | 38 | 8.6 | $4.6M | 91 | 84 |
| Clothing, shoes and laundry | 63 | #110 of 387 | 92 | 20.9 | $950K | 108 | 39 |
| Primary care and pediatrics | 62 | #103 of 387 | 20 | 4.5 | $2.6M | 145 | 77 |
| Gas stations | 62 | #117 of 387 | 61 | 13.9 | $2.2M | 93 | 41 |
| Sit-down restaurants | 61 | #108 of 387 | 232 | 52.7 | $761K | 115 | 102 |
| Coffee shops and cafes | 60 | #114 of 387 | 47 | 10.7 | $3.8M | 101 | 25 |
| Landscaping and lawn care | 59 | #143 of 385 | 26 | 5.9 | $2.6M | 90 | 70 |
| Home repair trades | 57 | #137 of 387 | 64 | 14.5 | $2.1M | 86 | 77 |
| Lawn, cleaning and pest control | 57 | #137 of 387 | 48 | 10.9 | $1.4M | 85 | 90 |
| HVAC and plumbing | 56 | #146 of 387 | 34 | 7.7 | $3.9M | 82 | 37 |
| Grocery stores | 56 | #155 of 387 | 28 | 6.4 | $9.8M | 105 | 20 |
| Hair salons | 55 | #138 of 387 | 96 | 21.8 | $434K | 101 | 27 |
| Salons, barbers and spas | 54 | #154 of 387 | 213 | 48.4 | $195K | 92 | 40 |
| Doctors, dentists and clinics | 54 | #156 of 387 | 329 | 74.8 | $157K | 103 | 159 |
| Electricians | 54 | #168 of 383 | 13 | 3.0 | $10.2M | 85 | 33 |
| Clothing and shoe stores | 54 | #183 of 387 | 71 | 16.1 | $1.2M | 97 | 39 |
| Barbershops | 52 | #181 of 387 | 26 | 5.9 | $1.6M | 85 | Under 3 |
| Funeral homes | 51 | #172 of 377 | 14 | 3.2 | $541K | 80 | 8 |
| Pet stores | 48 | #205 of 382 | 11 | 2.5 | $3.8M | 84 | 5 |
| Nail salons | 48 | #213 of 387 | 31 | 7.0 | $1.3M | 80 | Under 3 |
| Gyms | 48 | #220 of 387 | 40 | 9.1 | $895K | 69 | 12 |
| Pest control | 47 | #193 of 345 | 11 | 2.5 | $6.2M | 61 | 8 |
| Dentists and orthodontists | 46 | #217 of 387 | 53 | 12.0 | $972K | 99 | 45 |
| Property management | 45 | #230 of 374 | 15 | 3.4 | Index only | 83 | 30 |
| Martial arts and dance studios | 45 | #248 of 387 | 22 | 5.0 | $1.6M | 81 | 12 |
| Spas and skin care | 44 | #250 of 387 | 59 | 13.4 | $706K | 81 | 10 |
| Yoga, Pilates and fitness studios | 43 | #238 of 347 | 16 | 3.6 | $2.2M | 55 | 12 |
| Gyms, studios and classes | 41 | #284 of 387 | 78 | 17.7 | $459K | 69 | 24 |
| Pet businesses | 40 | #279 of 387 | 68 | 15.4 | $618K | 70 | 46 |
| Veterinarians | 39 | #268 of 384 | 23 | 5.2 | $1.8M | 67 | 21 |
| Pet grooming and boarding | 39 | #285 of 386 | 27 | 6.1 | $1.6M | 61 | 20 |
| Physical therapy | 38 | #284 of 386 | 28 | 6.4 | $1.8M | 77 | 22 |
| Child care and preschools | 37 | #284 of 387 | 34 | 7.7 | $655K | 65 | 42 |
| Mortgage brokers and lenders | 36 | #307 of 373 | 30 | 6.8 | Index only | 59 | 12 |
| Real estate agents and brokers | 36 | #329 of 387 | 191 | 43.4 | Index only | 67 | 77 |
| Real estate | 36 | #333 of 387 | 239 | 54.3 | Index only | 67 | 136 |
| Laundromats | Not scored | Not scored | 4 | 0.9 | $21.9M | 175 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $10.6M | 77 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.7 | $29.1M | 186 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 88 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $51.5M | Too few | Under 3 |
Household spending in the Pinehurst-Southern Pines metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $42.5M | $966 | 101 |
| Gasoline and other fuels | $134.6M | $3,058 | 118 |
| Food away from home | $176.6M | $4,013 | 99 |
| Groceries | $274.4M | $6,234 | 99 |
| Personal care products and services | $41.6M | $946 | 94 |
| Child care and other personal services | $22.3M | $506 | 87 |
| Memberships, classes and admissions | $35.8M | $813 | 83 |
| Medical and dental services | $51.5M | $1,171 | 91 |
| Pets | $42M | $955 | 105 |
| Clothing, shoes and related services | $87.4M | $1,986 | 97 |
| Vehicle insurance | $114.7M | $2,606 | 133 |
| Home repairs, maintenance and insurance | $133M | $3,021 | 100 |
| Lawn care, cleaning and other household services | $68.2M | $1,550 | 110 |
| Rent and homeowner costs | $693.9M | $15,765 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pinehurst-Southern Pines metro area
- Population, 2025 estimate
- 110,619+10.3% since 2020
- Households
- 44,013
- Median age
- 44.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 698 sq. mi.
- People per square mile
- 150
- Median household income
- $86,080+43.6% vs. 2015–2019, before inflation
- Average household income
- $107,924
- Median home value
- $351,400
- Jobs located here
- 42,923
- Daytime population
- 109,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pinehurst-Southern Pines metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pinehurst-Southern Pines metro area 1
- Moore County, NC104,876 people
Other markets based in North Carolina 12
- Charlotte-Concord-Gastonia, NC-SC metro area2,768,407 people
- Raleigh-Cary, NC metro area1,487,302 people
- Greensboro-High Point, NC metro area786,419 people
- Winston-Salem, NC metro area689,766 people
- Durham-Chapel Hill, NC metro area601,724 people
- Wilmington, NC metro area453,347 people
- Asheville, NC metro area414,711 people
- Fayetteville, NC metro area392,380 people
- Hickory-Lenoir-Morganton, NC metro area368,316 people
- Jacksonville, NC metro area207,906 people
- Greenville, NC metro area177,193 people
- Burlington, NC metro area176,893 people
Questions
How fast is the Pinehurst-Southern Pines, NC metro area growing?
Population estimates put the Pinehurst-Southern Pines metro area at 110,619 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 44,013 households. Median household income rose 43.6% from the 2015–2019 survey, before inflation.
How much do households in the Pinehurst-Southern Pines, NC metro area spend?
Households in the Pinehurst-Southern Pines metro area spend about $693.9M a year on rent and homeowner costs, $274.4M on groceries and $176.6M on food away from home. Set against the U.S., households in the Pinehurst-Southern Pines metro area spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (83).
Which business types have the highest market scores in the Pinehurst-Southern Pines, NC metro area?
The highest Groundwork market scores in the Pinehurst-Southern Pines metro area are for insurance agencies (91), car washes and detailers (83) and collision repair and body shops (83). The Pinehurst-Southern Pines metro area ranks #5 of 387 scored metro areas for insurance agencies.
How does the Pinehurst-Southern Pines, NC metro area compare with the U.S.?
The median household income in the Pinehurst-Southern Pines metro area is $86,080 a year, 7% above the U.S. median of $80,734. The population rose 10.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $351,400, against $332,700 for the U.S. For its number of households, the Pinehurst-Southern Pines metro area has the most map listings, relative to the U.S., for pest control companies (79% above the U.S. rate) and the fewest for primary care and pediatric clinics (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Pinehurst-Southern Pines metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pinehurst-Southern Pines metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Pinehurst-Southern Pines metro area?
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The button opens the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.