Fitness and classes · Metro area · North Carolina
Gyms in the Pinehurst-Southern Pines, NC metro area
How the Pinehurst-Southern Pines, NC metro area compares with other metro areas and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #220 of 387 scored metro areas
#5 of 15 scored metro areas based in North Carolina
- Listings
- 40
- 15 chain locations (38%)
- Official establishments
- 12
- All fitness and recreational sports centers
- Household spending a year
- $35.8M
- On memberships, classes and admissions · $813 a household
- Spending per listing
- $895K
- 31% below the U.S.
- Listings per 10k households
- 9.1
- 20% above the U.S.
- Population, 2025
- 110,619
- +10.3% since 2020
See the gyms around any address in the Pinehurst-Southern Pines metro area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $813 per household (17% below the U.S. average), households in the Pinehurst-Southern Pines metro area spend about $35.8M a year on memberships, classes and admissions. That works out to $895K per gym, 31% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 40 gyms on map listings in the Pinehurst-Southern Pines metro area as of September 2026. Of those, 15 are chain locations, or 38%, against 28% across the U.S. That comes to 9.1 for every 10,000 households, 20% above the U.S. rate of 7.6.
Official counts show 12 businesses with payroll classed as fitness and recreational sports centers in the Pinehurst-Southern Pines metro area in 2023. That is one for every 3,668 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
Population estimates show the Pinehurst-Southern Pines metro area grew 10.3% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms, the Pinehurst-Southern Pines metro area has a Groundwork market score of 48 (lower middle): #220 of 387 scored metro areas and #5 of 15 scored metro areas based in North Carolina.
How the Pinehurst-Southern Pines metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pinehurst-Southern Pines metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.1 | 7.0 | 7.6 |
| Spending per listing | $895K | $1.1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,668 | 3,026 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +4.4% | +5.8% |
| Population growth, 2020–2025 | +10.3% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $813 | $743 | $983 |
| Median household income | $86,080 | $72,388 | $80,734 |
| Groundwork market score | 48 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12All fitness and recreational sports centers
- Employees, 2023
- 107
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4015 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Pinehurst-Southern Pines metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Pinehurst-Southern Pines metro area
- Population, 2025 estimate
- 110,619+10.3% since 2020
- Households
- 44,013
- Median age
- 44.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 698 sq. mi.
- People per square mile
- 150
- Median household income
- $86,080+43.6% vs. 2015–2019, before inflation
- Average household income
- $107,924
- Median home value
- $351,400
- Jobs located here
- 42,923
- Daytime population
- 109,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pinehurst-Southern Pines metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for gyms, numbered among those based in North Carolina, with the Pinehurst-Southern Pines metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 55 | 185 | 7.5 | $1.2M | +7.5% | #144 of 387 |
| 2Raleigh-Cary, NC | 54 | 479 | 8.3 | $1.2M | +12.6% | #150 of 387 |
| 3Rocky Mount, NC | 51 | 28 | 4.8 | $1.2M | +2.8% | #181 of 387 |
| 4Hickory-Lenoir-Morganton, NC | 49 | 81 | 5.4 | $1.1M | +3.2% | #203 of 387 |
| 5Pinehurst-Southern Pines, NC | 48 | 40 | 9.1 | $895K | +10.3% | #220 of 387 |
| 6Jacksonville, NC | 46 | 47 | 6.2 | $992K | +6.0% | #241 of 387 |
| 7Charlotte-Concord-Gastonia, NC-SC | 45 | 849 | 7.9 | $1.1M | +10.1% | #246 of 387 |
| 8Burlington, NC | 44 | 47 | 6.7 | $940K | +8.5% | #258 of 387 |
| 9Greensboro-High Point, NC | 42 | 192 | 6.1 | $1.1M | +4.1% | #265 of 387 |
| 10Winston-Salem, NC | 41 | 172 | 6.1 | $1.1M | +5.3% | #271 of 387 |
Other business types in the Pinehurst-Southern Pines metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Pinehurst-Southern Pines, NC metro area?
As of September 2026, map listings count 40 gyms in the Pinehurst-Southern Pines metro area. 15 of them (38%) are chain locations. The listings count gyms and fitness centers. Official counts show 12 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Pinehurst-Southern Pines, NC metro area spend on memberships, classes and admissions?
About $35.8M a year, or $813 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 40 gyms on map listings, it comes to $895K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 44,013 households in the Pinehurst-Southern Pines metro area and national spending patterns by income.
How does the Pinehurst-Southern Pines, NC metro area compare with the U.S. for gyms?
The Pinehurst-Southern Pines metro area has 9.1 gyms per 10,000 households, 20% above the U.S. rate of 7.6. Spending per gym is $895K, 31% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Pinehurst-Southern Pines metro area would have about 28, against 40 on map listings. There is one business with payroll in the industry for every 3,668 households, against one for every 3,109 across the U.S.
How fast is the Pinehurst-Southern Pines, NC metro area growing?
Population estimates put the Pinehurst-Southern Pines metro area at 110,619 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 44,013 households. Median household income in the Pinehurst-Southern Pines metro area is $86,080, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pinehurst-Southern Pines metro area scores 48 for gyms (lower middle), #220 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pinehurst-Southern Pines metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Pinehurst-Southern Pines metro area
Screening a site or an acquisition in the Pinehurst-Southern Pines metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.