County profile · North Carolina
Moore County, NC market data
How Moore County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 110,619
- +10.3% since 2020
- Households
- 44,013
- Median household income
- $86,080
- +43.6% vs. 2015–2019, before inflation
- Median home value
- $351,400
- Jobs located here
- 42,923
- Highest market score
- 82
- Collision repair and body shops, #45 of 1,327 scored counties
A site report maps the competitors on map listings around any address in Moore County by name and distance, and the households and spending within reach. Or open the report at the center of Moore County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Moore County has an estimated 110,619 people and 44,013 households. Population estimates put the population change in Moore County from 2020 to 2025 at +10.3%, faster than the U.S. (+3.1%). Median household income in Moore County is $86,080, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.6%, before inflation.
Relative to the U.S., household spending in Moore County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (83).
Of the business types scored in Moore County, collision repair and body shops (82), car washes and detailers (82) and tire shops (82) have the highest Groundwork market scores. For collision repair and body shops, that ranks #45 of 1,327 scored counties.
Moore County is part of the Pinehurst-Southern Pines metro area. Against the U.S., map listings per household run highest for pest control companies (79% above the U.S. rate) and lowest for primary care and pediatric clinics (37% below the U.S. rate).
All 56 business types in Moore County
Highest Groundwork market score first. Each score compares Moore County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 82 | #45 of 1,327 | 5 | 1.1 | $8.5M | 276 | 9 |
| Car washes and detailing | 82 | #48 of 1,451 | 12 | 2.7 | $3.5M | 141 | 4 |
| Tire shops | 82 | #79 of 1,530 | 12 | 2.7 | $3.5M | 141 | 3 |
| Insurance agencies | 82 | #183 of 2,272 | 46 | 10.5 | $2.5M | 199 | 33 |
| House cleaning | 78 | #54 of 847 | 11 | 2.5 | $6.2M | 97 | 12 |
| Convenience stores | 78 | #236 of 2,261 | 42 | 9.5 | $6.5M | 83 | 6 |
| Fast food and sandwich shops | 75 | #227 of 2,222 | 44 | 10.0 | $4M | 132 | 84 |
| Auto repair and car care | 74 | #251 of 2,401 | 121 | 27.5 | $351K | 131 | 55 |
| Grocery and convenience stores | 74 | #332 of 2,402 | 82 | 18.6 | $3.3M | 99 | 26 |
| Gas stations | 72 | #354 of 2,358 | 61 | 13.9 | $2.2M | 93 | 41 |
| Roofing and gutters | 71 | #152 of 1,177 | 17 | 3.9 | $7.8M | 92 | 7 |
| Chiropractors | 71 | #216 of 1,490 | 18 | 4.1 | $2.9M | 120 | 9 |
| Optometrists and eye care | 69 | #220 of 1,302 | 15 | 3.4 | $3.4M | 110 | 6 |
| Auto repair shops | 69 | #371 of 2,378 | 71 | 16.1 | $599K | 135 | 46 |
| Funeral homes | 68 | #297 of 1,472 | 14 | 3.2 | $541K | 80 | 8 |
| Grocery stores | 68 | #463 of 2,070 | 28 | 6.4 | $9.8M | 105 | 20 |
| Bakeries and dessert shops | 66 | #375 of 1,889 | 37 | 8.4 | $4.8M | 115 | 28 |
| Pizza | 66 | #460 of 2,090 | 38 | 8.6 | $4.6M | 91 | 84 |
| Restaurants and cafes | 63 | #642 of 2,405 | 414 | 94.1 | $427K | 115 | 213 |
| Electricians | 62 | #316 of 1,160 | 13 | 3.0 | $10.2M | 85 | 33 |
| HVAC and plumbing | 62 | #440 of 1,707 | 34 | 7.7 | $3.9M | 82 | 37 |
| Primary care and pediatrics | 62 | #455 of 1,656 | 20 | 4.5 | $2.6M | 145 | 77 |
| Coffee shops and cafes | 62 | #549 of 2,063 | 47 | 10.7 | $3.8M | 101 | 25 |
| Landscaping and lawn care | 61 | #450 of 1,493 | 26 | 5.9 | $2.6M | 90 | 70 |
| Home repair trades | 59 | #635 of 2,057 | 64 | 14.5 | $2.1M | 86 | 77 |
| Sit-down restaurants | 59 | #784 of 2,405 | 232 | 52.7 | $761K | 115 | 102 |
| Hair salons | 57 | #836 of 2,339 | 96 | 21.8 | $434K | 101 | 27 |
| Pet stores | 56 | #392 of 974 | 11 | 2.5 | $3.8M | 84 | 5 |
| Barbershops | 56 | #552 of 1,356 | 26 | 5.9 | $1.6M | 85 | Under 3 |
| Lawn, cleaning and pest control | 56 | #662 of 1,771 | 48 | 10.9 | $1.4M | 85 | 90 |
| Clothing, shoes and laundry | 56 | #887 of 2,210 | 92 | 20.9 | $950K | 108 | 39 |
| Gyms | 53 | #823 of 1,792 | 40 | 9.1 | $895K | 69 | 12 |
| Clothing and shoe stores | 53 | #952 of 2,087 | 71 | 16.1 | $1.2M | 97 | 39 |
| Nail salons | 52 | #641 of 1,328 | 31 | 7.0 | $1.3M | 80 | Under 3 |
| Martial arts and dance studios | 51 | #652 of 1,334 | 22 | 5.0 | $1.6M | 81 | 12 |
| Veterinarians | 51 | #731 of 1,485 | 23 | 5.2 | $1.8M | 67 | 21 |
| Pet businesses | 51 | #1,064 of 2,200 | 68 | 15.4 | $618K | 70 | 46 |
| Pest control | 50 | #355 of 699 | 11 | 2.5 | $6.2M | 61 | 8 |
| Salons, barbers and spas | 49 | #1,240 of 2,385 | 213 | 48.4 | $195K | 92 | 40 |
| Property management | 48 | #481 of 910 | 15 | 3.4 | Index only | 83 | 30 |
| Spas and skin care | 48 | #975 of 1,769 | 59 | 13.4 | $706K | 81 | 10 |
| Yoga, Pilates and fitness studios | 47 | #454 of 777 | 16 | 3.6 | $2.2M | 55 | 12 |
| Pet grooming and boarding | 47 | #811 of 1,461 | 27 | 6.1 | $1.6M | 61 | 20 |
| Child care and preschools | 46 | #938 of 1,611 | 34 | 7.7 | $655K | 65 | 42 |
| Gyms, studios and classes | 45 | #1,330 of 2,088 | 78 | 17.7 | $459K | 69 | 24 |
| Physical therapy | 43 | #909 of 1,422 | 28 | 6.4 | $1.8M | 77 | 22 |
| Dentists and orthodontists | 43 | #1,201 of 1,886 | 53 | 12.0 | $972K | 99 | 45 |
| Doctors, dentists and clinics | 43 | #1,542 of 2,394 | 329 | 74.8 | $157K | 103 | 159 |
| Mortgage brokers and lenders | 38 | #667 of 887 | 30 | 6.8 | Index only | 59 | 12 |
| Real estate agents and brokers | 38 | #1,717 of 2,176 | 191 | 43.4 | Index only | 67 | 77 |
| Real estate | 37 | #1,819 of 2,229 | 239 | 54.3 | Index only | 67 | 136 |
| Laundromats | Not scored | Not scored | 4 | 0.9 | $21.9M | 175 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $10.6M | 77 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.7 | $29.1M | 186 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 88 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $51.5M | Too few | Under 3 |
Household spending in Moore County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $42.5M | $966 | 101 |
| Gasoline and other fuels | $134.6M | $3,058 | 118 |
| Food away from home | $176.6M | $4,013 | 99 |
| Groceries | $274.4M | $6,234 | 99 |
| Personal care products and services | $41.6M | $946 | 94 |
| Child care and other personal services | $22.3M | $506 | 87 |
| Memberships, classes and admissions | $35.8M | $813 | 83 |
| Medical and dental services | $51.5M | $1,171 | 91 |
| Pets | $42M | $955 | 105 |
| Clothing, shoes and related services | $87.4M | $1,986 | 97 |
| Vehicle insurance | $114.7M | $2,606 | 133 |
| Home repairs, maintenance and insurance | $133M | $3,021 | 100 |
| Lawn care, cleaning and other household services | $68.2M | $1,550 | 110 |
| Rent and homeowner costs | $693.9M | $15,765 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Moore County
- Population, 2025 estimate
- 110,619+10.3% since 2020
- Households
- 44,013
- Median age
- 44.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 698 sq. mi.
- People per square mile
- 150
- Median household income
- $86,080+43.6% vs. 2015–2019, before inflation
- Average household income
- $107,924
- Median home value
- $351,400
- Jobs located here
- 42,923
- Daytime population
- 109,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Moore County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Moore County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Lee County, NC65,816 people
- Hoke County, NC53,835 people
- Richmond County, NC42,344 people
- Montgomery County, NC26,007 people
- Cumberland County, NC338,545 people
- Scotland County, NC33,590 people
- Harnett County, NC139,150 people
- Chatham County, NC80,151 people
Questions
How fast is Moore County, NC growing?
Population estimates put Moore County at 110,619 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 44,013 households. Median household income rose 43.6% from the 2015–2019 survey, before inflation.
How much do households in Moore County, NC spend?
Households in Moore County spend about $693.9M a year on rent and homeowner costs, $274.4M on groceries and $176.6M on food away from home. Set against the U.S., households in Moore County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (83).
Which business types have the highest market scores in Moore County, NC?
The highest Groundwork market scores in Moore County are for collision repair and body shops (82), car washes and detailers (82) and tire shops (82). Moore County ranks #45 of 1,327 scored counties for collision repair and body shops.
How does Moore County, NC compare with the U.S.?
The median household income in Moore County is $86,080 a year, 7% above the U.S. median of $80,734. The population rose 10.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $351,400, against $332,700 for the U.S. For its number of households, Moore County has the most map listings, relative to the U.S., for pest control companies (79% above the U.S. rate) and the fewest for primary care and pediatric clinics (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Moore County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Moore County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Moore County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Moore County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.