Real estate · Metro area · North Carolina
Real estate agents and brokers in the Pinehurst-Southern Pines, NC metro area
How the Pinehurst-Southern Pines, NC metro area compares with other metro areas and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #329 of 387 scored metro areas
#12 of 15 scored metro areas based in North Carolina
- Listings
- 191
- 4 chain locations (2%)
- Official establishments
- 77
- +48.1% since 2019
- Household spending a year
- $693.9M
- On rent and homeowner costs · $15,765 a household
- Housing spending per listing (U.S. = 100)
- 67
- 33% below the U.S.
- Listings per 10k households
- 43.4
- 42% above the U.S.
- Population, 2025
- 110,619
- +10.3% since 2020
See the real estate agents and brokers around any address in the Pinehurst-Southern Pines metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate agents and brokers in the Pinehurst-Southern Pines metro area is 36 (lower middle), #329 of 387 scored metro areas and #12 of 15 scored metro areas based in North Carolina. That puts it in the bottom quarter of metro areas.
At $15,765 per household (5% below the U.S. average), households in the Pinehurst-Southern Pines metro area spend about $693.9M a year on rent and homeowner costs. Housing spending per office is 33% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
The Pinehurst-Southern Pines metro area has 191 real estate agents and brokers on map listings as of September 2026. Chain locations make up 2% of them, against 4% across the U.S. That is 43.4 per 10,000 households, 42% above the U.S. rate of 30.6.
In 2023, official counts showed 77 businesses with payroll in the Pinehurst-Southern Pines metro area classed as offices of real estate agents and brokers, up 48.1% from 2019. That is one for every 572 households, against one for every 788 across the U.S. Population estimates put the population change in the Pinehurst-Southern Pines metro area from 2020 to 2025 at +10.3%, faster than the U.S. (+3.1%).
How the Pinehurst-Southern Pines metro area compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Pinehurst-Southern Pines metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.4 | 30.2 | 30.6 |
| Housing spending per listing (U.S. = 100) | 67 | 92 | 100 |
| Households per official establishment | 572 | 622 | 788 |
| Official establishment growth, 2019–2023 | +48.1% | +29.9% | +20.1% |
| Population growth, 2020–2025 | +10.3% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $15,765 | $15,139 | $16,661 |
| Median household income | $86,080 | $72,388 | $80,734 |
| Groundwork market score | 36 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 77+48.1% over the period
- Employees, 2023
- 128
- Annual payroll, 2023
- $7.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1914 chain locations
- Listings at the U.S. rate for this spending
- 127The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Pinehurst-Southern Pines metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pinehurst-Southern Pines metro area
- Population, 2025 estimate
- 110,619+10.3% since 2020
- Households
- 44,013
- Median age
- 44.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 698 sq. mi.
- People per square mile
- 150
- Median household income
- $86,080+43.6% vs. 2015–2019, before inflation
- Average household income
- $107,924
- Median home value
- $351,400
- Jobs located here
- 42,923
- Daytime population
- 109,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pinehurst-Southern Pines metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for real estate agents and brokers, numbered among those based in North Carolina, with the Pinehurst-Southern Pines metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goldsboro, NC | 67 | 86 | 18.1 | 140 | +3.8% | #52 of 387 |
| 2Rocky Mount, NC | 66 | 86 | 14.7 | 172 | +2.8% | #55 of 387 |
| 3Hickory-Lenoir-Morganton, NC | 60 | 240 | 16.0 | 160 | +3.2% | #87 of 387 |
| 4Burlington, NC | 58 | 144 | 20.6 | 128 | +8.5% | #105 of 387 |
| 5Winston-Salem, NC | 57 | 581 | 20.6 | 129 | +5.3% | #117 of 387 |
| 6Durham-Chapel Hill, NC | 56 | 629 | 25.3 | 118 | +7.5% | #127 of 387 |
| 7Greensboro-High Point, NC | 52 | 691 | 21.8 | 122 | +4.1% | #163 of 387 |
| 8Raleigh-Cary, NC | 40 | 2,447 | 42.6 | 74 | +12.6% | #288 of 387 |
| 9Greenville, NC | 39 | 192 | 25.8 | 99 | +5.4% | #291 of 387 |
| 10Charlotte-Concord-Gastonia, NC-SC | 39 | 3,741 | 34.8 | 85 | +10.1% | #292 of 387 |
| 12Pinehurst-Southern Pines, NC | 36 | 191 | 43.4 | 67 | +10.3% | #329 of 387 |
Other business types in the Pinehurst-Southern Pines metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate36
- Real estate agents and brokers36
- Property management45
- Mortgage brokers and lenders36
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Pinehurst-Southern Pines, NC metro area?
Map listings as of September 2026 show 191 real estate agents and brokers in the Pinehurst-Southern Pines metro area. 4 of them (2%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 77 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 48.1% from 2019.
How much do households in the Pinehurst-Southern Pines, NC metro area spend on rent and homeowner costs?
About $693.9M a year, or $15,765 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). For the 191 real estate agents and brokers on map listings, housing spending per office is 33% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 44,013 households in the Pinehurst-Southern Pines metro area and national spending patterns by income.
How does the Pinehurst-Southern Pines, NC metro area compare with the U.S. for real estate agents and brokers?
The Pinehurst-Southern Pines metro area has 43.4 real estate agents and brokers per 10,000 households, 42% above the U.S. rate of 30.6. The index of housing spending per office is 67, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Pinehurst-Southern Pines metro area would have about 127, against 191 on map listings. There is one business with payroll in the industry for every 572 households, against one for every 788 across the U.S. The official count rose 48.1% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Pinehurst-Southern Pines, NC metro area growing?
Population estimates put the Pinehurst-Southern Pines metro area at 110,619 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 44,013 households. Median household income in the Pinehurst-Southern Pines metro area is $86,080, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pinehurst-Southern Pines metro area scores 36 for real estate agents and brokers (lower middle), #329 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pinehurst-Southern Pines metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Pinehurst-Southern Pines metro area
Screening a site or an acquisition in the Pinehurst-Southern Pines metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.