Funeral services · County · New York
Funeral homes in Oswego County, NY
How Oswego County, NY compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,093 of 1,472 scored counties
#43 of 58 scored counties in New York
- Listings
- 18
- 2 chain locations (11%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $6.6M
- On funerals · $139 a household
- Spending per listing
- $366K
- 46% below the U.S.
- Listings per 10k households
- 3.8
- 81% above the U.S.
- Population, 2025
- 118,569
- +1.0% since 2020
See the funeral homes around any address in Oswego County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $139 per household (2% below the U.S. average), households in Oswego County spend about $6.6M a year on funerals. That works out to $366K per home, 46% below the U.S. figure of $679K.
Oswego County has 18 funeral homes on map listings as of September 2026. Chain locations make up 11% of them, against 10% across the U.S. That comes to 3.8 for every 10,000 households, 81% above the U.S. rate of 2.1.
In 2023, official counts showed 12 businesses with payroll in Oswego County classed as funeral homes and funeral services. That is one for every 3,937 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.1M has gone to businesses classed as funeral homes and funeral services in Oswego County.
Population estimates put the population change in Oswego County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). For funeral homes, Oswego County has a Groundwork market score of 35 (lower middle): #1,093 of 1,472 scored counties and #43 of 58 scored counties in New York.
How Oswego County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oswego County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 2.2 | 2.1 |
| Spending per listing | $366K | $684K | $679K |
| Households per official establishment | 3,937 | 7,502 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.7% | −1.7% |
| Population growth, 2020–2025 | +1.0% | −0.6% | +3.1% |
| Spending per household on funerals | $139 | $151 | $143 |
| Median household income | $69,183 | $85,974 | $80,734 |
| Groundwork market score | 35 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 12
- Employees, 2023
- 35
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 182 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.1M
SBA-backed loans to businesses classed as funeral homes and funeral services in Oswego County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oswego County
- Population, 2025 estimate
- 118,569+1.0% since 2020
- Households
- 47,239
- Median age
- 41.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 952 sq. mi.
- People per square mile
- 124
- Median household income
- $69,183+23.6% vs. 2015–2019, before inflation
- Average household income
- $89,184
- Median home value
- $151,700
- Jobs located here
- 32,047
- Daytime population
- 98,594Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oswego County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across New York
Every New York market ranked →The highest-scoring counties in New York for funeral homes, numbered among those based in New York, with Oswego County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rockland County, NY | 81 | 24 | 2.3 | $776K | +5.9% | #61 of 1,472 |
| 2Richmond County, NY | 74 | 30 | 1.8 | $913K | +1.3% | #165 of 1,472 |
| 3Queens County, NY | 73 | 117 | 1.4 | $1.2M | −1.1% | #177 of 1,472 |
| 4Nassau County, NY | 70 | 91 | 2.0 | $963K | +0.6% | #231 of 1,472 |
| 5Dutchess County, NY | 68 | 23 | 2.0 | $809K | +1.5% | #281 of 1,472 |
| 6Suffolk County, NY | 68 | 115 | 2.3 | $768K | +1.6% | #283 of 1,472 |
| 7Westchester County, NY | 66 | 93 | 2.5 | $679K | +1.4% | #330 of 1,472 |
| 8New York County, NY | 65 | 75 | 1.0 | $1.3M | −1.3% | #347 of 1,472 |
| 9Putnam County, NY | 63 | 9 | 2.5 | $657K | +1.4% | #410 of 1,472 |
| 10Bronx County, NY | 62 | 46 | 0.9 | $1.5M | −3.8% | #428 of 1,472 |
| 43Oswego County, NY | 35 | 18 | 3.8 | $366K | +1.0% | #1,093 of 1,472 |
Other business types in Oswego County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes35
Questions
How many funeral homes are in Oswego County, NY?
Map listings as of September 2026 show 18 funeral homes in Oswego County. 2 of them (11%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 12 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Oswego County, NY spend on funerals?
About $6.6M a year, or $139 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 18 funeral homes on map listings, it comes to $366K per home. It is estimated from the incomes of the 47,239 households in Oswego County and national spending patterns by income.
How does Oswego County, NY compare with the U.S. for funeral homes?
Oswego County has 3.8 funeral homes per 10,000 households, 81% above the U.S. rate of 2.1. Spending per home is $366K, 46% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Oswego County would have about 10, against 18 on map listings. There is one business with payroll in the industry for every 3,937 households, against one for every 8,510 across the U.S.
How fast is Oswego County, NY growing?
Population estimates put Oswego County at 118,569 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 47,239 households. The median household income in Oswego County is $69,183 a year, 14% below the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oswego County scores 35 for funeral homes (lower middle), #1,093 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oswego County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Oswego County
Screening a site or an acquisition in Oswego County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.