Real estate · County · New York
Real estate businesses in Oswego County, NY
Competitor counts, household spending and official business counts for real estate businesses in Oswego County, NY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #53 of 2,229 scored counties
#8 of 61 scored counties in New York
- Listings
- 53
- 3 chain locations (6%)
- Official establishments
- 28
- +7.7% since 2019
- Household spending a year
- $796.4M
- On rent and homeowner costs · $16,860 a household
- Housing spending per listing (U.S. = 100)
- 347
- 3.5 times the U.S.
- Listings per 10k households
- 11.2
- 71% below the U.S.
- Population, 2025
- 118,569
- +1.0% since 2020
See the real estate businesses around any address in Oswego County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oswego County scores 78 (high) on the Groundwork market score for real estate businesses, ranking #53 of 2,229 scored counties and #8 of 61 scored counties in New York. That puts it in the top 10% of counties for real estate businesses.
Map listings as of September 2026 show 53 real estate businesses in Oswego County. 3 of them (6%) are chain locations, against 6% across the U.S. That comes to 11.2 for every 10,000 households, 71% below the U.S. rate of 38.5.
At $16,860 per household (in line with the U.S. average), households in Oswego County spend about $796.4M a year on rent and homeowner costs. Housing spending per office is 3.5 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 28 businesses with payroll in Oswego County classed as real estate agents, property managers, mortgage lenders and inspectors, up 7.7% from 2019. That is one for every 1,687 households, against one for every 414 across the U.S. Between 2020 and 2025, the population of Oswego County grew 1.0%, slower than the U.S. (+3.1%).
How Oswego County compares
The same measures for New York and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Oswego County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 31.8 | 38.5 |
| Housing spending per listing (U.S. = 100) | 347 | 138 | 100 |
| Households per official establishment | 1,687 | 456 | 414 |
| Official establishment growth, 2019–2023 | +7.7% | +4.7% | +15.8% |
| Population growth, 2020–2025 | +1.0% | −0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $16,860 | $19,048 | $16,661 |
| Median household income | $69,183 | $85,974 | $80,734 |
| Groundwork market score | 78 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26 → 28+7.7% over the period
- Employees, 2023
- 69
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 248Businesses with no payroll
- Map listings, September 2026
- 533 chain locations
- Listings at the U.S. rate for this spending
- 184The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Oswego County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oswego County
- Population, 2025 estimate
- 118,569+1.0% since 2020
- Households
- 47,239
- Median age
- 41.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 952 sq. mi.
- People per square mile
- 124
- Median household income
- $69,183+23.6% vs. 2015–2019, before inflation
- Average household income
- $89,184
- Median home value
- $151,700
- Jobs located here
- 32,047
- Daytime population
- 98,594Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oswego County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across New York
Every New York market ranked →The highest-scoring counties in New York for real estate businesses, numbered among those based in New York, with Oswego County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Schoharie County, NY | 82 | 14 | 10.9 | 362 | +1.4% | #13 of 2,229 |
| 2Schenectady County, NY | 81 | 99 | 14.8 | 281 | +3.0% | #16 of 2,229 |
| 3Allegany County, NY | 80 | 19 | 10.7 | 345 | +0.9% | #21 of 2,229 |
| 4Tioga County, NY | 79 | 15 | 7.4 | 543 | −1.9% | #33 of 2,229 |
| 5Genesee County, NY | 79 | 22 | 8.8 | 444 | +0.2% | #38 of 2,229 |
| 6Wayne County, NY | 79 | 35 | 9.1 | 434 | +0.1% | #39 of 2,229 |
| 7Seneca County, NY | 78 | 11 | 8.1 | 475 | −1.7% | #44 of 2,229 |
| 8Oswego County, NY | 78 | 53 | 11.2 | 347 | +1.0% | #53 of 2,229 |
| 9Lewis County, NY | 78 | 13 | 11.7 | 325 | −0.3% | #54 of 2,229 |
| 10Wyoming County, NY | 76 | 14 | 8.5 | 454 | −1.3% | #77 of 2,229 |
Other business types in Oswego County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Oswego County, NY?
There are 53 real estate businesses on map listings in Oswego County as of September 2026. 3 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 28 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 7.7% from 2019. Another 248 one-person businesses have no payroll, by official counts.
How much do households in Oswego County, NY spend on rent and homeowner costs?
About $796.4M a year, or $16,860 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). For the 53 real estate businesses on map listings, housing spending per office is 3.5 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 47,239 households in Oswego County and national spending patterns by income.
How does Oswego County, NY compare with the U.S. for real estate businesses?
Oswego County has 11.2 real estate businesses per 10,000 households, 71% below the U.S. rate of 38.5. The index of housing spending per office is 347, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Oswego County would have about 184, against 53 on map listings. There is one business with payroll in the industry for every 1,687 households, against one for every 414 across the U.S. The official count rose 7.7% from 2019 to 2023, against +15.8% for the U.S.
How fast is Oswego County, NY growing?
Population estimates put Oswego County at 118,569 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 47,239 households. The median household income in Oswego County is $69,183 a year, 14% below the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oswego County scores 78 for real estate businesses (high), #53 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oswego County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Oswego County
Screening a site or an acquisition in Oswego County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.