Groundwork

Health care · Small-town market · New Mexico

Optometrists and eye clinics in the Alamogordo, NM area

How the Alamogordo, NM area compares with other small-town markets and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #34 of 400 scored small-town markets
#1 of 9 scored small-town markets based in New Mexico

Listings
6
2 chain locations (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$27.1M
On medical and dental services · $1,107 a household
Spending per listing
$4.5M
44% above the U.S.
Listings per 10k households
2.5
39% below the U.S.
Population, 2025
70,368
+3.7% since 2020

See the optometrists and eye clinics around any address in the Alamogordo area

The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For optometrists and eye clinics, the Alamogordo area has a Groundwork market score of 74 (upper middle): #34 of 400 scored small-town markets and #1 of 9 scored small-town markets based in New Mexico. That puts it in the top 10% of small-town markets for optometrists and eye clinics.

Households in the Alamogordo area spend about $27.1M a year on medical and dental services, or $1,107 per household, 14% below the U.S. average. That is about $4.5M of household spending for each practice on map listings, 44% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.

There are 6 optometrists and eye clinics on map listings in the Alamogordo area as of September 2026. 2 of them (33%) are chain locations, against 20% across the U.S. That is 2.5 per 10,000 households, 39% below the U.S. rate of 4.1.

Official counts don’t publish a figure for offices of optometrists in the Alamogordo area, since they leave out counts under 3. Between 2020 and 2025, the population of the Alamogordo area grew 3.7%, faster than the U.S. (+3.1%).

How the Alamogordo area compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Optometrists and eye care in Alamogordo, NM area compared with New Mexico and the U.S.
MeasureAlamogordo areaNew MexicoU.S.
Listings per 10k households2.52.64.1
Spending per listing$4.5M$4.5M$3.1M
Households per official establishmentn/a9,6255,742
Official establishment growth, 2019–2023n/a−16.3%+0.2%
Population growth, 2020–2025+3.7%+0.3%+3.1%
Spending per household on medical and dental services$1,107$1,178$1,288
Median household income$55,876$64,059$80,734
Groundwork market score7468

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
62 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of optometrists in the Alamogordo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Alamogordo area

Population, 2025 estimate
70,368+3.7% since 2020
Households
24,480
Median age
38.8
Homes lived in by their owners
67%
Vehicles per household
1.9
Land area
6,613 sq. mi.
People per square mile
10
Median household income
$55,876+33.1% vs. 2015–2019, before inflation
Average household income
$74,572
Median home value
$162,700
Jobs located here
16,220
Daytime population
63,281Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Alamogordo area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.

Or open the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.

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Optometrists and eye care across New Mexico

Every New Mexico market ranked →

The highest-scoring small-town markets in New Mexico for optometrists and eye clinics, numbered among those based in New Mexico, with the Alamogordo area marked.

Top small-town markets in New Mexico

Small-town markets in New Mexico ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Alamogordo, NM7462.5$4.5M+3.7%#34 of 400
2Hobbs, NM7352.0$6M+0.2%#38 of 400
3Carlsbad-Artesia, NM7073.0$4.3M+0.3%#56 of 400
4Clovis, NM5851.9$5.6M−3.3%#132 of 400
5Roswell, NM5262.5$4.2M−2.7%#184 of 400
6Taos, NM5163.9$3M+0.3%#198 of 400
7Gallup, NM3862.8$3.6M−6.1%#304 of 400
8Silver City, NM2754.4$2.4M−3.4%#353 of 400
9Ruidoso, NM2555.0$2.2M−2.3%#360 of 400

Other business types in the Alamogordo area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many optometrists and eye clinics are in the Alamogordo, NM area?

As of September 2026, map listings count 6 optometrists and eye clinics in the Alamogordo area. 2 of them (33%) are chain locations. The listings count optometrists and eye clinics. No official count is published for offices of optometrists in the Alamogordo area: counts under 3 are left out.

How much do households in the Alamogordo, NM area spend on medical and dental services?

About $27.1M a year, or $1,107 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 6 optometrists and eye clinics on map listings, it comes to $4.5M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 24,480 households in the Alamogordo area and national spending patterns by income.

How does the Alamogordo, NM area compare with the U.S. for optometrists and eye clinics?

The Alamogordo area has 2.5 optometrists and eye clinics per 10,000 households, 39% below the U.S. rate of 4.1. Spending per practice is $4.5M, 44% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, the Alamogordo area would have about 9, against 6 on map listings.

How fast is the Alamogordo, NM area growing?

Population estimates put the Alamogordo area at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in the Alamogordo area is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alamogordo area scores 74 for optometrists and eye clinics (upper middle), #34 of 400 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Alamogordo area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Alamogordo area

Screening a site or an acquisition in the Alamogordo area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.