Groceries and convenience · County · New Jersey
Convenience stores in Salem County, NJ
Competitor counts, household spending and official business counts for convenience stores in Salem County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #932 of 2,261 scored counties
#21 of 21 scored counties in New Jersey
- Listings
- 25
- 15 chain locations (60%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $167M
- On groceries · $6,721 a household
- Spending per listing
- $6.7M
- 15% below the U.S.
- Listings per 10k households
- 10.1
- 26% above the U.S.
- Population, 2025
- 66,280
- +2.3% since 2020
See the convenience stores around any address in Salem County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Salem County spend about $167M a year on groceries, or $6,721 per household, 6% above the U.S. average. That works out to $6.7M per store, 15% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
Salem County has 25 convenience stores on map listings as of September 2026. Chain locations make up 60% of them, against 60% across the U.S. That comes to 10.1 for every 10,000 households, 26% above the U.S. rate of 8.0.
The official count of businesses with payroll classed as convenience stores in Salem County was 15 in 2023. That is one for every 1,656 households, against one for every 3,493 across the U.S.
Between 2020 and 2025, the population of Salem County grew 2.3%, slower than the U.S. (+3.1%). For convenience stores, Salem County has a Groundwork market score of 55 (upper middle): #932 of 2,261 scored counties and #21 of 21 scored counties in New Jersey.
How Salem County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.1 | 7.0 | 8.0 |
| Spending per listing | $6.7M | $10.5M | $7.9M |
| Households per official establishment | 1,656 | 2,391 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +6.3% | +22.0% |
| Population growth, 2020–2025 | +2.3% | +3.0% | +3.1% |
| Spending per household on groceries | $6,721 | $7,393 | $6,319 |
| Median household income | $79,960 | $103,556 | $80,734 |
| Groundwork market score | 55 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 15
- Employees, 2023
- 138
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2515 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in Salem County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Salem County
- Population, 2025 estimate
- 66,280+2.3% since 2020
- Households
- 24,846
- Median age
- 41.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 332 sq. mi.
- People per square mile
- 197
- Median household income
- $79,960+19.6% vs. 2015–2019, before inflation
- Average household income
- $101,600
- Median home value
- $239,500
- Jobs located here
- 21,251
- Daytime population
- 51,699Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salem County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for convenience stores, numbered among those based in New Jersey, with Salem County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Essex County, NJ | 79 | 158 | 4.9 | $14M | +4.2% | #183 of 2,261 |
| 2Hunterdon County, NJ | 78 | 31 | 6.1 | $13.3M | +2.3% | #212 of 2,261 |
| 3Somerset County, NJ | 78 | 84 | 6.4 | $12.7M | +3.5% | #215 of 2,261 |
| 4Sussex County, NJ | 77 | 42 | 7.3 | $10.5M | +2.9% | #246 of 2,261 |
| 5Morris County, NJ | 76 | 116 | 6.0 | $13.5M | +3.2% | #270 of 2,261 |
| 6Warren County, NJ | 75 | 39 | 8.6 | $8.4M | +3.2% | #298 of 2,261 |
| 7Mercer County, NJ | 74 | 98 | 6.8 | $10.8M | +3.3% | #314 of 2,261 |
| 8Bergen County, NJ | 73 | 207 | 5.8 | $13.4M | +2.4% | #337 of 2,261 |
| 9Ocean County, NJ | 73 | 210 | 8.6 | $8.2M | +5.6% | #350 of 2,261 |
| 10Union County, NJ | 72 | 137 | 6.7 | $11.1M | +5.0% | #360 of 2,261 |
| 21Salem County, NJ | 55 | 25 | 10.1 | $6.7M | +2.3% | #932 of 2,261 |
Other business types in Salem County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores61
- Grocery stores64
- Convenience stores55
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Salem County, NJ?
Map listings as of September 2026 show 25 convenience stores in Salem County. 15 of them (60%) are chain locations. The listings count convenience stores without fuel. Official counts show 15 businesses with payroll classed as convenience stores in 2023.
How much do households in Salem County, NJ spend on groceries?
About $167M a year, or $6,721 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 25 convenience stores on map listings, it comes to $6.7M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 24,846 households in Salem County and national spending patterns by income.
How does Salem County, NJ compare with the U.S. for convenience stores?
Salem County has 10.1 convenience stores per 10,000 households, 26% above the U.S. rate of 8.0. Spending per store is $6.7M, 15% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Salem County would have about 21, against 25 on map listings. There is one business with payroll in the industry for every 1,656 households, against one for every 3,493 across the U.S.
How fast is Salem County, NJ growing?
Population estimates put Salem County at 66,280 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 24,846 households. The median household income in Salem County is $79,960 a year, in line with the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salem County scores 55 for convenience stores (upper middle), #932 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salem County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Salem County
Screening a site or an acquisition in Salem County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.