Pets · County · New Jersey
Pet businesses in Salem County, NJ
How Salem County, NJ compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #663 of 2,200 scored counties
#9 of 21 scored counties in New Jersey
- Listings
- 20
- 2 chain locations (10%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $16M
- On pets · $643 a household
- Spending per listing
- $798K
- 9% below the U.S.
- Listings per 10k households
- 8.0
- 23% below the U.S.
- Population, 2025
- 66,280
- +2.3% since 2020
See the pet businesses around any address in Salem County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 20 pet businesses in Salem County. Of those, 2 are chain locations, or 10%, against 17% across the U.S. That is 8.0 per 10,000 households, 23% below the U.S. rate of 10.4.
Households in Salem County spend about $16M a year on pets, or $643 per household, 29% below the U.S. average. That is about $798K of household spending for each business on map listings, 9% below the U.S. figure of $878K.
In 2023, official counts showed 5 businesses with payroll in Salem County classed as pet care, veterinarians and pet stores. That is one for every 4,969 households, against one for every 1,852 across the U.S. Official counts also show 36 one-person businesses without payroll.
Population estimates show Salem County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). For pet businesses, Salem County has a Groundwork market score of 60 (upper middle): #663 of 2,200 scored counties and #9 of 21 scored counties in New Jersey.
How Salem County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 8.9 | 10.4 |
| Spending per listing | $798K | $872K | $878K |
| Households per official establishment | 4,969 | 2,088 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +7.1% | +11.4% |
| Population growth, 2020–2025 | +2.3% | +3.0% | +3.1% |
| Spending per household on pets | $643 | $774 | $909 |
| Median household income | $79,960 | $103,556 | $80,734 |
| Groundwork market score | 60 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 33
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 202 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Salem County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Salem County
- Population, 2025 estimate
- 66,280+2.3% since 2020
- Households
- 24,846
- Median age
- 41.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 332 sq. mi.
- People per square mile
- 197
- Median household income
- $79,960+19.6% vs. 2015–2019, before inflation
- Average household income
- $101,600
- Median home value
- $239,500
- Jobs located here
- 21,251
- Daytime population
- 51,699Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salem County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for pet businesses, numbered among those based in New Jersey, with Salem County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Middlesex County, NJ | 77 | 183 | 5.9 | $1.3M | +2.6% | #115 of 2,200 |
| 2Essex County, NJ | 74 | 150 | 4.7 | $1.5M | +4.2% | #171 of 2,200 |
| 3Union County, NJ | 74 | 151 | 7.4 | $1.1M | +5.0% | #175 of 2,200 |
| 4Hudson County, NJ | 72 | 170 | 5.7 | $1.3M | +1.8% | #213 of 2,200 |
| 5Somerset County, NJ | 71 | 122 | 9.3 | $986K | +3.5% | #246 of 2,200 |
| 6Cumberland County, NJ | 65 | 30 | 5.6 | $1.1M | +2.2% | #459 of 2,200 |
| 7Mercer County, NJ | 64 | 115 | 8.0 | $957K | +3.3% | #499 of 2,200 |
| 8Bergen County, NJ | 60 | 369 | 10.4 | $827K | +2.4% | #659 of 2,200 |
| 9Salem County, NJ | 60 | 20 | 8.0 | $798K | +2.3% | #663 of 2,200 |
| 10Passaic County, NJ | 58 | 142 | 7.9 | $883K | +1.6% | #720 of 2,200 |
Other business types in Salem County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses60
- Veterinarians53
- Pet grooming and boarding52
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Salem County, NJ?
Salem County has 20 pet businesses on map listings as of September 2026. 2 of them (10%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 36 one-person businesses have no payroll, by official counts.
How much do households in Salem County, NJ spend on pets?
About $16M a year, or $643 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 20 pet businesses on map listings, it comes to $798K per business. It is estimated from the incomes of the 24,846 households in Salem County and national spending patterns by income.
How does Salem County, NJ compare with the U.S. for pet businesses?
Salem County has 8.0 pet businesses per 10,000 households, 23% below the U.S. rate of 10.4. Spending per business is $798K, 9% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Salem County would have about 18, against 20 on map listings. There is one business with payroll in the industry for every 4,969 households, against one for every 1,852 across the U.S.
How fast is Salem County, NJ growing?
Population estimates put Salem County at 66,280 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 24,846 households. The median household income in Salem County is $79,960 a year, in line with the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salem County scores 60 for pet businesses (upper middle), #663 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salem County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Salem County
Screening a site or an acquisition in Salem County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.