Beauty and personal care · County · Texas
Nail salons in Wise County, TX
Competitor counts, household spending and official business counts for nail salons in Wise County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #153 of 1,328 scored counties
#4 of 110 scored counties in Texas
- Listings
- 12
- 5 chain locations (42%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $24.9M
- On personal care products and services · $991 a household
- Spending per listing
- $2.1M
- 24% above the U.S.
- Listings per 10k households
- 4.8
- 20% below the U.S.
- Population, 2025
- 83,778
- +21.5% since 2020
See the nail salons around any address in Wise County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $991 per household (in line with the U.S. average), households in Wise County spend about $24.9M a year on personal care products and services. That is about $2.1M of household spending for each salon on map listings, 24% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Wise County has 12 nail salons on map listings as of September 2026. Chain locations make up 42% of them, against 27% across the U.S. That is 4.8 per 10,000 households, 20% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Wise County was 5 in 2023. That is one for every 5,027 households, against one for every 3,754 across the U.S. Official counts list 14 one-person businesses without payroll.
Population estimates put the population change in Wise County from 2020 to 2025 at +21.5%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Wise County is 70 (upper middle), #153 of 1,328 scored counties and #4 of 110 scored counties in Texas. That puts it in the top quarter of counties.
How Wise County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wise County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 7.2 | 6.0 |
| Spending per listing | $2.1M | $1.3M | $1.7M |
| Households per official establishment | 5,027 | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +51.5% | +23.2% |
| Population growth, 2020–2025 | +21.5% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $991 | $937 | $1,005 |
| Median household income | $93,421 | $78,476 | $80,734 |
| Groundwork market score | 70 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 8
- Annual payroll, 2023
- $335K
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 125 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wise County
- Population, 2025 estimate
- 83,778+21.5% since 2020
- Households
- 25,135
- Median age
- 39.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.3
- Land area
- 904 sq. mi.
- People per square mile
- 83
- Median household income
- $93,421+44.8% vs. 2015–2019, before inflation
- Average household income
- $113,388
- Median home value
- $304,900
- Jobs located here
- 22,026
- Daytime population
- 63,869Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wise County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for nail salons, numbered among those based in Texas, with Wise County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 87 | 5 | 2.7 | $3.6M | +21.9% | #10 of 1,328 |
| 2Medina County, TX | 76 | 6 | 3.4 | $2.7M | +11.4% | #73 of 1,328 |
| 3Guadalupe County, TX | 74 | 33 | 5.0 | $2M | +15.8% | #109 of 1,328 |
| 4Wise County, TX | 70 | 12 | 4.8 | $2.1M | +21.5% | #153 of 1,328 |
| 5Bastrop County, TX | 70 | 20 | 5.4 | $1.8M | +21.3% | #156 of 1,328 |
| 6Hays County, TX | 68 | 56 | 5.6 | $1.8M | +24.8% | #198 of 1,328 |
| 7Kaufman County, TX | 68 | 33 | 6.5 | $1.5M | +42.2% | #199 of 1,328 |
| 8Cherokee County, TX | 67 | 5 | 2.7 | $3M | +5.4% | #206 of 1,328 |
| 9Fannin County, TX | 67 | 5 | 3.9 | $2.3M | +9.2% | #214 of 1,328 |
| 10Parker County, TX | 67 | 33 | 5.8 | $1.8M | +23.5% | #223 of 1,328 |
Other business types in Wise County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons56
- Barbershops72
- Nail salons70
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Wise County, TX?
Map listings as of September 2026 show 12 nail salons in Wise County. 5 of them (42%) are chain locations. The listings count nail salons. Official counts show 5 businesses with payroll classed as nail salons in 2023. Official counts also show 14 one-person businesses without payroll.
How much do households in Wise County, TX spend on personal care products and services?
About $24.9M a year, or $991 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 12 nail salons on map listings, it comes to $2.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 25,135 households in Wise County and national spending patterns by income.
How does Wise County, TX compare with the U.S. for nail salons?
Wise County has 4.8 nail salons per 10,000 households, 20% below the U.S. rate of 6.0. Spending per salon is $2.1M, 24% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Wise County would have about 15, against 12 on map listings. There is one business with payroll in the industry for every 5,027 households, against one for every 3,754 across the U.S.
How fast is Wise County, TX growing?
Population estimates put Wise County at 83,778 people in 2025, up 21.5% since 2020, faster than the U.S. (+3.1%). It has 25,135 households. Median household income in Wise County is $93,421, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 44.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County scores 70 for nail salons (upper middle), #153 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wise County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Wise County
Screening a site or an acquisition in Wise County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.